Value in motion
AI, climate change and geopolitical shifts are reconfiguring the global economy. We’ve mapped where value is moving over the next decade, so you can build a future-ready business to capture it.
Your growth plan just got interesting
AI, climate change and shifting geopolitics are changing the way we live and work.
Creating new customer needs and preferences. Forging new markets. Enabling new business models. Attracting new competitors. And blurring the boundaries of sectors and industries.
It’s time to look for growth in new places.
It’s time to explore new domains of growth—markets where companies work across sector boundaries to meet fundamental human needs. Like how we feed and care for ourselves, move, make and build things, and how we fuel and power it all.
Scroll on to understand how these domains will form and grow. And discover how to seize your share of the value in motion.
To see which domains hold opportunity for you, select your industry/sector and region, or click on the graphic below.
Tap an industry and swipe left on the chart below to see how it will transform into a domain.
Industries/Sectors 2023
$24.62tn
Domains 2035
$31.00tn
Source: PwC research and analysis
Explore your new domains
Select from the nine domains below to learn how they are forming, the size of the opportunity and how to seize the value in motion.
How we make
To meet the world’s need for materials and industrial goods, manufacturing must reinvent itself through innovation, digitisation and automation.
