Menu

Featured

Artificial Intelligence

Reinvention

Technology

Loading Results

Cookie policy

This statement was last updated on 15 January 2026.

What are cookies?

Cookies are small text files that are placed on your computer by the websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site. The use of cookies is now standard for most websites.

Our cookies, your choice

We use three categories of cookies on our sites:

Necessary Cookies

These cookies are necessary for the website to operate. Our website cannot function without these cookies and they can only be disabled by changing your browser preferences.

Analytical/Performance Cookies

These cookies allow us to measure and report on website activity by tracking page visits, visitor locations and how visitors move around the site. The information collected does not directly identify visitors. We drop these cookies to help us analyse the data.

Marketing & Social Media Cookies

Marketing cookies help us provide you with personalised and relevant services or advertising, and track the effectiveness of our digital marketing activities. Social media cookies are set by a range of social media services that we have added to the site to enable you to share our content with your friends and networks. They are capable of tracking your browser across other sites and building up a profile of your interests. This may impact the content and messages you see on other websites you visit. If you do not allow these cookies you may not be able to use or see these sharing tools.

Use of cookies on PwC websites

We utilise cookies, and other online identification technologies such as web beacons, or pixels to provide users with an improved user experience. 

Registered users

We use these technologies to make navigation of the websites easier for you and to better deliver tailored content to you. If you choose to become a registered user, we will use cookies to facilitate your registration and remember your preferences. If you are a registered user, you will receive the benefits of registration only if the necessary cookies are allowed to operate, which include those cookies used as part of registration.

Analytics and site statistics

We also use these technologies to gather usage information and statistics regarding use of the websites. For example, we collect information about page visits and navigation to determine what articles and topics are of greatest interest and if users are able to find content easily. Likewise, we collect information about which articles and videos are viewed and whether videos are viewed in their entirety to determine what content is of most interest to users. We also use usage information to generate various reports regarding use of the websites. These reports contain aggregated information about users and do not single out users individually. If you are a registered user we may also collect information on what specific interests you have, including what articles you have viewed on the site in order to understand what content interests you most.

Information about the cookies used on our websites can be found below. Individual PwC sites may use additional cookies or third-party analytics tools. For more information about the cookies and third-party tools used on individual sites, please review the cookie information on the individual sites you visit.

Measuring effectiveness of our activities

We may utilise online identification technologies from marketing partners, third party sites and social media platforms. These technologies help us measure the efficacy of our marketing and awareness campaigns and to understand how visitors navigate to the Websites from a PwC ad. We use these technologies to compile statistics about visitors who interact with the Websites and other PwC online content, to gauge the effectiveness of our ads, and to provide more pertinent information to our visitors.

Cookie disclosure

The following section explains the types, categories, and purpose of cookies on the Websites. By using our cookie preference management tool you can select the types of non-essential cookies placed on your device. By continuing to use these websites you consent to the deployment of necessary cookies for the stated purpose.

Types of cookies:

Session cookies: these cookies remain in your browser during your browser session only, i.e. until you leave the website.

Persistent cookies: these cookies remain in your browser for a set period of time after the browser session (unless deleted by you).

PwC does not sell your data to any third parties. Please see our privacy policy for more details.

Cookies on this site

Host Cookie Name Description Type Expiry Session Login

Necessary Cookies

    
digitalcontent.pwc.com nlbi_XXXXXXX N/A Third party 0 Days TRUE FALSE
digitalcontent.pwc.com incap_ses_xxxxxxxxxxxxxxxx Incapsula DDoS Protectiona and Web Application Firewall:
cookie for linking HTTP requests to a certain session (AKA visit).
Re-opening the browser and accessing same site are registered as different visits.
In order to maintain existing sessions (ie, session cookie)		 Third party 0 Days TRUE FALSE
digitalcontent.pwc.com visid_incap_xxxxxxx Incapsula DDoS Protectiona and Web Application Firewall:
cookie for linking certain sessions to a specific visitor (visitor representing a specific computer). In order to identify clients that have already visited Incapsula. The only cookie that is persistent for the duration of 12 months.		 Third party 1 Year FALSE FALSE
fonts.net __cf_bm This is a CloudFoundry cookie Third party 0 Days FALSE FALSE
highcharts.com _cfuvid This domain is owned by Highsoft, a company based in Norway. It provides a data visualisation/charting service that can be embedded in a website. Third party 0 Days TRUE FALSE
pwc.com ak_bmsc This cookie is associated with Akamai and is used to differentiate between traffic from humans and bots. First party 0 Days FALSE FALSE
pwc.com bm_sv This cookie is associated with Akamai and is used to differentiate between traffic from humans and bots. First party 0 Days FALSE FALSE
spotify.com sp_landing This domain is owned by Spotify, a USA based music streaming service.  Spotify provides a number of tools to embed into websites, which enable the tracking of users and non-users across domains. Third party 0 Days FALSE FALSE
spotify.com sp_t This domain is owned by Spotify, a USA based music streaming service.  Spotify provides a number of tools to embed into websites, which enable the tracking of users and non-users across domains. Third party 1 Year FALSE FALSE
strategybusiness.pwc.com incap_ses_xxxxxxxxxxxxxxxx Incapsula DDoS Protectiona and Web Application Firewall:
cookie for linking HTTP requests to a certain session (AKA visit).
Re-opening the browser and accessing same site are registered as different visits.
In order to maintain existing sessions (ie, session cookie)		 Third party 0 Days TRUE FALSE
strategybusiness.pwc.com nlbi_XXXXXXX N/A Third party 0 Days TRUE FALSE
strategybusiness.pwc.com visid_incap_xxxxxxx Incapsula DDoS Protectiona and Web Application Firewall:
cookie for linking certain sessions to a specific visitor (visitor representing a specific computer). In order to identify clients that have already visited Incapsula. The only cookie that is persistent for the duration of 12 months.		 Third party 1 Year FALSE FALSE
vimeo.com __cf_bm This is a CloudFoundry cookie Third party 0 Days FALSE FALSE
www.pwc.com ak_bmsc This cookie is associated with Akamai and is used to differentiate between traffic from humans and bots. First party 0 Days TRUE FALSE
www.pwc.com bm_sv This cookie is associated with Akamai and is used to differentiate between traffic from humans and bots. First party 0 Days TRUE FALSE
www.pwc.com OptanonAlertBoxClosed This cookie is set by websites using certain versions of the cookie law compliance solution from OneTrust.  It is set after visitors have seen a cookie information notice and in some cases only when they actively close the notice down.  It enables the website not to show the message more than once to a user.  The cookie has a one year lifespan and contains no personal information. First party 1 Year FALSE FALSE
www.pwc.com OptanonConsent This cookie is set by the cookie compliance solution from OneTrust. It stores information about the categories of cookies the site uses and whether visitors have given or withdrawn consent for the use of each category. This enables site owners to prevent cookies in each category from being set in the users browser, when consent is not given. The cookie has a normal lifespan of one year, so that returning visitors to the site will have their preferences remembered. It contains no information that can identify the site visitor. First party 1 Year FALSE FALSE
Host Cookie Name Description Type Expiry Session Login
Analytical Performance Cookies
assets.adobedtm.com at_check Temporary cookie to check if the cookie read/write capability is enabled on the browser. Third party 0 Days FALSE FALSE
demdex.net demdex This cookie helps Adobe Audience Manger perform basic functions such as visitor identification, ID synchronization, segmentation, modeling, reporting, etc. Third party 5 Months FALSE FALSE
demdex.net dextp This domain is owned by Adobe - Audience Manager.
The main business activity is: Online profiling for targeted marketing		 Third party 0 Days FALSE FALSE
dpm.demdex.net dpm This domain is owned by Adobe Audience Manager. The main business activity is online profiling for targeted marketing. Third party 5 Months FALSE FALSE
everesttech.net ev_sync_dd The "ev_sync_dd" cookie is primarily used for analytical purposes as well. It is utilized to synchronize and collect data across different domains and platforms within the Adobe Experience Cloud ecosystem. This cookie helps in consolidating and analyzing data from various sources, allowing for comprehensive analytics and reporting capabilities. Third party 0 Days FALSE FALSE
everesttech.net everest_g_v2 This domain is owned by Adobe. The main business activity is: Advertising Third party 0 Days FALSE FALSE
everesttech.net everest_session_v2 The "everest_session_v2" cookie is also used for analytical purposes. It facilitates the tracking and analysis of user sessions on websites that utilize Adobe Experience Cloud solutions. This cookie captures data about user interactions, page visits, and session duration, providing valuable insights for website analytics and performance evaluation. Third party 0 Days FALSE FALSE
pwc.com aam_uuid This cookie is associated with the Adobe Audience Manager ID - Data Management Platform (DMP). It is used to assign a unique ID when a user visits a website.  First party 0 Days FALSE FALSE
pwc.com AMCV_xxxxxAdobeOrg This cookie is used to identify a unique visitor for tracking purposes by Adobe Experience Cloud.This is a pattern type cookie name associated with Adobe Marketing Cloud. It stores a unique visitor identifier, and uses an organisation identifier to allow a company to track users across their domains and services. First party 0 Days FALSE FALSE
pwc.com at_check Används<br /> av Adobe Target för att kontrollera om <ul><li> cookies är aktiverade/stöds i webbläsaren</li></ul> First party 0 Days TRUE FALSE
pwc.com gpv This cookie is set by Adobe Analytics to store the quantity of pages the end user views when visiting websites. First party 0 Days FALSE FALSE
pwc.com mbox Used by Adobe Target to generate dynamic content in a marketing box on the page. Contains the following values:
PC ID - ID for visitor's browser. Removed when cookie deleted.
Session ID - A unique ID for a user session.
Check  - checks if cookies are supported. Set on each page load.		 First party 0 Days FALSE FALSE
pwc.com s_campaign This cookie named s_campaign is used by Adobe Marketing Cloud to determine whether a particular campaign led to a user's activity on the site and stores the number of visits from a visitor to the site. First party 0 Days TRUE FALSE
pwc.com s_cc This cookie is associated with the Adobe Site Catalyst. It determines whether cookies are enabled in the web browser. First party 0 Days FALSE FALSE
pwc.com s_ev3 Adobe Analytics cookie First party 0 Days FALSE FALSE
pwc.com s_fid This cookie name is associated with the analytics service provided by Adobe's Site Catalyst product suite. It is a new cookie introduced in 2013 as a 'fallback' visitor identifier where the s_vi cookie normally used for this purpose is blocked. It contains a randomly generated, unique id. First party 1 Year FALSE FALSE
pwc.com s_nr Adobe Site Catalyst cookie, stores date of visit and if visitor is new or returning First party 1 Year FALSE FALSE
pwc.com s_nr30 Adobe Analytics site tracking. First party 0 Days FALSE FALSE
pwc.com s_ppv This cookie is associated with Adobe Analytics site tracking and is used to measure a user's scroll activity to see how much of a page they view before moving to another page. First party 0 Days TRUE FALSE
pwc.com s_ppvl This cookie is set by Adobe Analytics to store information on the percentage of the page displayed to the end user. First party 0 Days TRUE FALSE
pwc.com s_sq Adobe Site Catalyst cookie, stores information about the previous link clicked within the site First party 0 Days FALSE FALSE
pwc.com _ce.clock_data Technical cookie set by Crazy Egg to measure page load time and synchronise the client clock with the server clock First party 0 Days FALSE FALSE
pwc.com _ce.clock_event Cookie set by Crazy Egg to track events related to user time and interactions on the site First party 0 Days FALSE FALSE
pwc.com _ce.s Session cookie set by Crazy Egg to uniquely identify a user session First party 0 Days FALSE FALSE
pwc.com cebs This cookie belong to Crazzyegg and Used to track the current user session internally. First party 0 Days FALSE FALSE
pwc.com cebsp_ This cookie belong to Crazzyegg and Used to determine if a survey should be shown. First party 0 Days FALSE FALSE
pwc.com TEST_AMCV_COOKIE_WRITE Used to determine if the user has accepted the cookie consent. First party 0 Days TRUE FALSE
pwc.com s_prevPageName It is used to store the previous browsed page. First party 0 Days FALSE FALSE
pwc.sc.omtrdc.net s_vi This domain is owned by Adobe which provides services for identifying unique visitors with an ID and timestamp as part of Adobe Site Catalyst. Third party 0 Days FALSE FALSE
vimeo.com _cfuvid This domain is owned by Vimeo. The main business activity is: Video Hosting/Sharing Third party 0 Days TRUE FALSE
www.pwc.com gpv This cookie is set by Adobe Analytics to store the quantity of pages the end user views when visiting websites. First party 0 Days TRUE FALSE
www.pwc.com s_campaign This cookie named s_campaign is used by Adobe Marketing Cloud to determine whether a particular campaign led to a user's activity on the site and stores the number of visits from a visitor to the site. First party 0 Days TRUE FALSE
www.pwc.com s_cc This cookie is associated with the Adobe Site Catalyst. It determines whether cookies are enabled in the web browser. First party 0 Days TRUE FALSE
www.pwc.com s_ev3 Adobe Analytics cookie First party 0 Days TRUE FALSE
www.pwc.com s_nr Adobe Site Catalyst cookie, stores date of visit and if visitor is new or returning First party 0 Days TRUE FALSE
www.pwc.com s_ppv This cookie is associated with Adobe Analytics site tracking and is used to measure a user's scroll activity to see how much of a page they view before moving to another page. First party 0 Days TRUE FALSE
www.pwc.com s_ppvl This cookie is set by Adobe Analytics to store information on the percentage of the page displayed to the end user. First party 0 Days TRUE FALSE
www.pwc.com s_sq Adobe Site Catalyst cookie, stores information about the previous link clicked within the site First party 0 Days TRUE FALSE
Host Cookie Name Description Type Expiry Session Login
Functional Cookies
digitalcontent.pwc.com ___utmvxxxxxxxxxxxxxx ___utmv Third party 0 Days FALSE FALSE
www.pwc.com at_check Used by Adobe Target to check if cookies are enabled/supported on the browser First party 0 Days TRUE FALSE
www.pwc.com mbox Used by Adobe Target to generate dynamic content in a marketing box on the page. Contains the following values:
PC ID - ID for visitor's browser. Removed when cookie deleted.
Session ID - A unique ID for a user session.
Check  - checks if cookies are supported. Set on each page load.		 First party 0 Days TRUE FALSE
Host Cookie Name Description Type Expiry Session Login
Marketing Cookies
adsrvr.org TDCPM This domain is owned by TheTradeDesk. The main business activity is: Ad Serving Platform Third party 1 Year FALSE FALSE
adsrvr.org TDID This domain is owned by TheTradeDesk. The main business activity is: Ad Serving Platform Third party 1 Year FALSE FALSE
casalemedia.com CMID This domain is owned by Casale Media. The main business activity is: Advertising Third party 1 Year FALSE FALSE
casalemedia.com CMPRO This domain is owned by Casale Media. The main business activity is: Advertising Third party 2 Months FALSE FALSE
casalemedia.com CMPS This domain is owned by Casale Media. The main business activity is: Advertising Third party 2 Months FALSE FALSE
company-target.com tuuid This cookie is used for analytics and advertising services provided by Demandbase products. Third party 1 Year FALSE FALSE
company-target.com tuuid_lu This domain is owned by USA based company Demandbase, which provides technology for B2B marketing. Third party 1 Year FALSE FALSE
doubleclick.net IDE This domain is owned by Doubleclick (Google). The main business activity is: Doubleclick is Googles real time bidding advertising exchange Third party 1 Year FALSE FALSE
doubleclick.net receive-cookie-deprecation This domain is owned by Doubleclick (Google). The main business activity is: Doubleclick is Googles real time bidding advertising exchange Third party 5 Months FALSE FALSE
doubleclick.net test_cookie This domain is owned by Doubleclick (Google). The main business activity is: Doubleclick is Googles real time bidding advertising exchange Third party 0 Days FALSE FALSE
linkedin.com AnalyticsSyncHistory This domain is owned by LinkedIn, the business networking platform. It typically acts as a third party host where website owners have placed one of its content sharing buttons in their pages, although its content and services can be embedded in other ways. Although such buttons add functionality to the website they are on, cookies are set regardless of whether or not the visitor has an active Linkedin profile, or agreed to their terms and conditions.  For this reason it is classified as a primarily tracking/targeting domain. Third party 0 Days FALSE FALSE
linkedin.com bcookie This domain is owned by LinkedIn, the business networking platform. It typically acts as a third party host where website owners have placed one of its content sharing buttons in their pages, although its content and services can be embedded in other ways. Although such buttons add functionality to the website they are on, cookies are set regardless of whether or not the visitor has an active Linkedin profile, or agreed to their terms and conditions.  For this reason it is classified as a primarily tracking/targeting domain. Third party 1 Year FALSE FALSE
linkedin.com li_gc This domain is owned by LinkedIn, the business networking platform. It typically acts as a third party host where website owners have placed one of its content sharing buttons in their pages, although its content and services can be embedded in other ways. Although such buttons add functionality to the website they are on, cookies are set regardless of whether or not the visitor has an active Linkedin profile, or agreed to their terms and conditions.  For this reason it is classified as a primarily tracking/targeting domain. Third party 0 Days FALSE FALSE
linkedin.com li_gc This domain is owned by LinkedIn, the business networking platform. It typically acts as a third party host where website owners have placed one of its content sharing buttons in their pages, although its content and services can be embedded in other ways. Although such buttons add functionality to the website they are on, cookies are set regardless of whether or not the visitor has an active Linkedin profile, or agreed to their terms and conditions.  For this reason it is classified as a primarily tracking/targeting domain. Third party 5 Months FALSE FALSE
linkedin.com li_sugr This domain is owned by LinkedIn, the business networking platform. It typically acts as a third party host where website owners have placed one of its content sharing buttons in their pages, although its content and services can be embedded in other ways. Although such buttons add functionality to the website they are on, cookies are set regardless of whether or not the visitor has an active Linkedin profile, or agreed to their terms and conditions.  For this reason it is classified as a primarily tracking/targeting domain. Third party 2 Months FALSE FALSE
linkedin.com lidc This domain is owned by LinkedIn, the business networking platform. It typically acts as a third party host where website owners have placed one of its content sharing buttons in their pages, although its content and services can be embedded in other ways. Although such buttons add functionality to the website they are on, cookies are set regardless of whether or not the visitor has an active Linkedin profile, or agreed to their terms and conditions.  For this reason it is classified as a primarily tracking/targeting domain. Third party 0 Days FALSE FALSE
linkedin.com lidc This domain is owned by LinkedIn, the business networking platform. It typically acts as a third party host where website owners have placed one of its content sharing buttons in their pages, although its content and services can be embedded in other ways. Although such buttons add functionality to the website they are on, cookies are set regardless of whether or not the visitor has an active Linkedin profile, or agreed to their terms and conditions.  For this reason it is classified as a primarily tracking/targeting domain. Third party 0 Days TRUE FALSE
linkedin.com UserMatchHistory This domain is owned by LinkedIn, the business networking platform. It typically acts as a third party host where website owners have placed one of its content sharing buttons in their pages, although its content and services can be embedded in other ways. Although such buttons add functionality to the website they are on, cookies are set regardless of whether or not the visitor has an active Linkedin profile, or agreed to their terms and conditions.  For this reason it is classified as a primarily tracking/targeting domain. Third party 0 Days FALSE FALSE
pwc.com AMCVS_xxxxxAdobeOrg This is a pattern type cookie name associated with Adobe Marketing Cloud. It stores a unique visitor identifier, and uses an organisation identifier to allow a company to track users across their domains and services.This is a pattern type cookie name associated with Adobe Marketing Cloud. It stores a unique visitor identifier, and uses an organisation identifier. First party 0 Days FALSE FALSE
pwc.com _gcl_au Used by Google AdSense for experimenting with advertisement efficiency across websites using their services First party 2 Months FALSE FALSE
pwc.com bscookie Used by the social networking service, LinkedIn, for tracking the use of embedded services.
 First party 0 Days FALSE FALSE
pwc.com ln_or This is a LinkedIn cookie used to determine if Oribi analytics can be carried out on a specific domain First party 0 Days FALSE FALSE
pwc.com bcookie This is a Microsoft MSN 1st party cookie for sharing the content of the website via social media. First party 0 Days FALSE FALSE
strategybusiness.pwc.com ___utmvxxxxxxxxxxxxxx ___utmv Third party 0 Days FALSE FALSE
tremorhub.com tv_UIDM Presents the user with relevant content and advertisement. The service is provided by third-party advertisement hubs, which facilitate real-time bidding for advertisers. Third party 2 Years FALSE FALSE
tremorhub.com tvid This domain is owned by Tremor Video which provides a marketplace for online video based cross-device advertising. Third party 1 Year FALSE FALSE
www.pwc.com aam_uuid This cookie is associated with the Adobe Audience Manager ID - Data Management Platform (DMP). It is used to assign a unique ID when a user visits a website.  First party 0 Days TRUE FALSE
www.pwc.com AMCV_xxxxxAdobeOrg This cookie is used to identify a unique visitor for tracking purposes by Adobe Experience Cloud.This is a pattern type cookie name associated with Adobe Marketing Cloud. It stores a unique visitor identifier, and uses an organisation identifier to allow a company to track users across their domains and services. First party 0 Days TRUE FALSE
www.pwc.com AMCVS_xxxxxAdobeOrg This is a pattern type cookie name associated with Adobe Marketing Cloud. It stores a unique visitor identifier, and uses an organisation identifier to allow a company to track users across their domains and services.This is a pattern type cookie name associated with Adobe Marketing Cloud. It stores a unique visitor identifier, and uses an organisation identifier. First party 0 Days TRUE FALSE
www.pwc.com _gcl_au Used by Google AdSense for experimenting with advertisement efficiency across websites using their services For more information about Google's processing of your personal data, please consult Google's <a href='https://business.safety.google/privacy/'>Privacy & Terms<a> site. First party 0 Days TRUE FALSE
www.pwc.com ln_or This is a LinkedIn cookie used to determine if Oribi analytics can be carried out on a specific domain First party 0 Days FALSE FALSE
youtube.com __Secure-xxxxxxx These cookies are used by Google for advertising purposes. They track your browsing activity across websites and build a profile of your interests to show you relevant and personalized ads. Third party 1 Year FALSE FALSE
youtube.com VISITOR_INFO1_LIVE This cookie is used as a unique identifier to track viewing of videos Third party 0 Days FALSE FALSE
youtube.com VISITOR_PRIVACY_METADATA YouTube is a Google owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites. Third party 5 Months FALSE FALSE
youtube.com YSC YouTube is a Google owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites. Third party 0 Days FALSE FALSE
Host Cookie Name Description Type Expiry Session Login
Unknown Cookies
maptiler.com _cfuvid This domain is owned by MapTiler AG which provides mapping services that allow integration of customized maps into websites and applications. Third party 0 Days TRUE FALSE
Host Cookie Name Description Type Expiry Session Login  

Necessary Cookies

      
digitalcontent.pwc.com nlbi_XXXXXXX N/A Third party 0 Days TRUE FALSE  
digitalcontent.pwc.com incap_ses_xxxxxxxxxxxxxxxx Incapsula DDoS Protectiona and Web Application Firewall:
cookie for linking HTTP requests to a certain session (AKA visit).
Re-opening the browser and accessing same site are registered as different visits.
In order to maintain existing sessions (ie, session cookie)		 Third party 0 Days TRUE FALSE  
digitalcontent.pwc.com visid_incap_xxxxxxx Incapsula DDoS Protectiona and Web Application Firewall:
cookie for linking certain sessions to a specific visitor (visitor representing a specific computer). In order to identify clients that have already visited Incapsula. The only cookie that is persistent for the duration of 12 months.		 Third party 1 Year FALSE FALSE  
fonts.net __cf_bm This is a CloudFoundry cookie Third party 0 Days FALSE FALSE  
highcharts.com _cfuvid This domain is owned by Highsoft, a company based in Norway. It provides a data visualisation/charting service that can be embedded in a website. Third party 0 Days TRUE FALSE  
pwc.com ak_bmsc This cookie is associated with Akamai and is used to differentiate between traffic from humans and bots. First party 0 Days FALSE FALSE  
pwc.com bm_sv This cookie is associated with Akamai and is used to differentiate between traffic from humans and bots. First party 0 Days FALSE FALSE  
spotify.com sp_landing This domain is owned by Spotify, a USA based music streaming service.  Spotify provides a number of tools to embed into websites, which enable the tracking of users and non-users across domains. Third party 0 Days FALSE FALSE  
spotify.com sp_t This domain is owned by Spotify, a USA based music streaming service.  Spotify provides a number of tools to embed into websites, which enable the tracking of users and non-users across domains. Third party 1 Year FALSE FALSE  
strategybusiness.pwc.com incap_ses_xxxxxxxxxxxxxxxx Incapsula DDoS Protectiona and Web Application Firewall:
cookie for linking HTTP requests to a certain session (AKA visit).
Re-opening the browser and accessing same site are registered as different visits.
In order to maintain existing sessions (ie, session cookie)		 Third party 0 Days TRUE FALSE  
strategybusiness.pwc.com nlbi_XXXXXXX N/A Third party 0 Days TRUE FALSE  
strategybusiness.pwc.com visid_incap_xxxxxxx Incapsula DDoS Protectiona and Web Application Firewall:
cookie for linking certain sessions to a specific visitor (visitor representing a specific computer). In order to identify clients that have already visited Incapsula. The only cookie that is persistent for the duration of 12 months.		 Third party 1 Year FALSE FALSE  
vimeo.com __cf_bm This is a CloudFoundry cookie Third party 0 Days FALSE FALSE  
www.pwc.com ak_bmsc This cookie is associated with Akamai and is used to differentiate between traffic from humans and bots. First party 0 Days TRUE FALSE  
www.pwc.com bm_sv This cookie is associated with Akamai and is used to differentiate between traffic from humans and bots. First party 0 Days TRUE FALSE  
www.pwc.com OptanonAlertBoxClosed This cookie is set by websites using certain versions of the cookie law compliance solution from OneTrust.  It is set after visitors have seen a cookie information notice and in some cases only when they actively close the notice down.  It enables the website not to show the message more than once to a user.  The cookie has a one year lifespan and contains no personal information. First party 1 Year FALSE FALSE  
www.pwc.com OptanonConsent This cookie is set by the cookie compliance solution from OneTrust. It stores information about the categories of cookies the site uses and whether visitors have given or withdrawn consent for the use of each category. This enables site owners to prevent cookies in each category from being set in the users browser, when consent is not given. The cookie has a normal lifespan of one year, so that returning visitors to the site will have their preferences remembered. It contains no information that can identify the site visitor. First party 1 Year FALSE FALSE  
Analytical Performance Cookies  
assets.adobedtm.com at_check Temporary cookie to check if the cookie read/write capability is enabled on the browser. Third party 0 Days FALSE FALSE  
demdex.net demdex This cookie helps Adobe Audience Manger perform basic functions such as visitor identification, ID synchronization, segmentation, modeling, reporting, etc. Third party 5 Months FALSE FALSE  
demdex.net dextp This domain is owned by Adobe - Audience Manager.
The main business activity is: Online profiling for targeted marketing		 Third party 0 Days FALSE FALSE  
dpm.demdex.net dpm This domain is owned by Adobe Audience Manager. The main business activity is online profiling for targeted marketing. Third party 5 Months FALSE FALSE  
everesttech.net ev_sync_dd The "ev_sync_dd" cookie is primarily used for analytical purposes as well. It is utilized to synchronize and collect data across different domains and platforms within the Adobe Experience Cloud ecosystem. This cookie helps in consolidating and analyzing data from various sources, allowing for comprehensive analytics and reporting capabilities. Third party 0 Days FALSE FALSE  
everesttech.net everest_g_v2 This domain is owned by Adobe. The main business activity is: Advertising Third party 0 Days FALSE FALSE  
everesttech.net everest_session_v2 The "everest_session_v2" cookie is also used for analytical purposes. It facilitates the tracking and analysis of user sessions on websites that utilize Adobe Experience Cloud solutions. This cookie captures data about user interactions, page visits, and session duration, providing valuable insights for website analytics and performance evaluation. Third party 0 Days FALSE FALSE  
pwc.com aam_uuid This cookie is associated with the Adobe Audience Manager ID - Data Management Platform (DMP). It is used to assign a unique ID when a user visits a website.  First party 0 Days FALSE FALSE  
pwc.com AMCV_xxxxxAdobeOrg This cookie is used to identify a unique visitor for tracking purposes by Adobe Experience Cloud.This is a pattern type cookie name associated with Adobe Marketing Cloud. It stores a unique visitor identifier, and uses an organisation identifier to allow a company to track users across their domains and services. First party 0 Days FALSE FALSE  
pwc.com at_check Används<br /> av Adobe Target för att kontrollera om <ul><li> cookies är aktiverade/stöds i webbläsaren</li></ul> First party 0 Days TRUE FALSE  
pwc.com gpv This cookie is set by Adobe Analytics to store the quantity of pages the end user views when visiting websites. First party 0 Days FALSE FALSE  
pwc.com mbox Used by Adobe Target to generate dynamic content in a marketing box on the page. Contains the following values:
PC ID - ID for visitor's browser. Removed when cookie deleted.
Session ID - A unique ID for a user session.
Check  - checks if cookies are supported. Set on each page load.		 First party 0 Days FALSE FALSE  
pwc.com s_campaign This cookie named s_campaign is used by Adobe Marketing Cloud to determine whether a particular campaign led to a user's activity on the site and stores the number of visits from a visitor to the site. First party 0 Days TRUE FALSE  
pwc.com s_cc This cookie is associated with the Adobe Site Catalyst. It determines whether cookies are enabled in the web browser. First party 0 Days FALSE FALSE  
pwc.com s_ev3 Adobe Analytics cookie First party 0 Days FALSE FALSE  
pwc.com s_fid This cookie name is associated with the analytics service provided by Adobe's Site Catalyst product suite. It is a new cookie introduced in 2013 as a 'fallback' visitor identifier where the s_vi cookie normally used for this purpose is blocked. It contains a randomly generated, unique id. First party 1 Year FALSE FALSE  
pwc.com s_nr Adobe Site Catalyst cookie, stores date of visit and if visitor is new or returning First party 1 Year FALSE FALSE  
pwc.com s_nr30 Adobe Analytics site tracking. First party 0 Days FALSE FALSE  
pwc.com s_ppv This cookie is associated with Adobe Analytics site tracking and is used to measure a user's scroll activity to see how much of a page they view before moving to another page. First party 0 Days TRUE FALSE  
pwc.com s_ppvl This cookie is set by Adobe Analytics to store information on the percentage of the page displayed to the end user. First party 0 Days TRUE FALSE  
pwc.com s_sq Adobe Site Catalyst cookie, stores information about the previous link clicked within the site First party 0 Days FALSE FALSE  
pwc.com _ce.clock_data Technical cookie set by Crazy Egg to measure page load time and synchronise the client clock with the server clock First party 0 Days FALSE FALSE  
pwc.com _ce.clock_event Cookie set by Crazy Egg to track events related to user time and interactions on the site First party 0 Days FALSE FALSE  
pwc.com _ce.s Session cookie set by Crazy Egg to uniquely identify a user session First party 0 Days FALSE FALSE  
pwc.com cebs This cookie belong to Crazzyegg and Used to track the current user session internally. First party 0 Days FALSE FALSE  
pwc.com cebsp_ This cookie belong to Crazzyegg and Used to determine if a survey should be shown. First party 0 Days FALSE FALSE  
pwc.com TEST_AMCV_COOKIE_WRITE Used to determine if the user has accepted the cookie consent. First party 0 Days TRUE FALSE  
pwc.com s_prevPageName It is used to store the previous browsed page. First party 0 Days FALSE FALSE  
pwc.sc.omtrdc.net s_vi This domain is owned by Adobe which provides services for identifying unique visitors with an ID and timestamp as part of Adobe Site Catalyst. Third party 0 Days FALSE FALSE  
vimeo.com _cfuvid This domain is owned by Vimeo. The main business activity is: Video Hosting/Sharing Third party 0 Days TRUE FALSE  
www.pwc.com gpv This cookie is set by Adobe Analytics to store the quantity of pages the end user views when visiting websites. First party 0 Days TRUE FALSE  
www.pwc.com s_campaign This cookie named s_campaign is used by Adobe Marketing Cloud to determine whether a particular campaign led to a user's activity on the site and stores the number of visits from a visitor to the site. First party 0 Days TRUE FALSE  
www.pwc.com s_cc This cookie is associated with the Adobe Site Catalyst. It determines whether cookies are enabled in the web browser. First party 0 Days TRUE FALSE  
www.pwc.com s_ev3 Adobe Analytics cookie First party 0 Days TRUE FALSE  
www.pwc.com s_nr Adobe Site Catalyst cookie, stores date of visit and if visitor is new or returning First party 0 Days TRUE FALSE  
www.pwc.com s_ppv This cookie is associated with Adobe Analytics site tracking and is used to measure a user's scroll activity to see how much of a page they view before moving to another page. First party 0 Days TRUE FALSE  
www.pwc.com s_ppvl This cookie is set by Adobe Analytics to store information on the percentage of the page displayed to the end user. First party 0 Days TRUE FALSE  
www.pwc.com s_sq Adobe Site Catalyst cookie, stores information about the previous link clicked within the site First party 0 Days TRUE FALSE  
Functional Cookies  
digitalcontent.pwc.com ___utmvxxxxxxxxxxxxxx ___utmv Third party 0 Days FALSE FALSE  
www.pwc.com at_check Used by Adobe Target to check if cookies are enabled/supported on the browser First party 0 Days TRUE FALSE  
www.pwc.com mbox Used by Adobe Target to generate dynamic content in a marketing box on the page. Contains the following values:
PC ID - ID for visitor's browser. Removed when cookie deleted.
Session ID - A unique ID for a user session.
Check  - checks if cookies are supported. Set on each page load.		 First party 0 Days TRUE FALSE  
Marketing Cookies  
adsrvr.org TDCPM This domain is owned by TheTradeDesk. The main business activity is: Ad Serving Platform Third party 1 Year FALSE FALSE  
adsrvr.org TDID This domain is owned by TheTradeDesk. The main business activity is: Ad Serving Platform Third party 1 Year FALSE FALSE  
casalemedia.com CMID This domain is owned by Casale Media. The main business activity is: Advertising Third party 1 Year FALSE FALSE  
casalemedia.com CMPRO This domain is owned by Casale Media. The main business activity is: Advertising Third party 2 Months FALSE FALSE  
casalemedia.com CMPS This domain is owned by Casale Media. The main business activity is: Advertising Third party 2 Months FALSE FALSE  
company-target.com tuuid This cookie is used for analytics and advertising services provided by Demandbase products. Third party 1 Year FALSE FALSE  
company-target.com tuuid_lu This domain is owned by USA based company Demandbase, which provides technology for B2B marketing. Third party 1 Year FALSE FALSE  
doubleclick.net IDE This domain is owned by Doubleclick (Google). The main business activity is: Doubleclick is Googles real time bidding advertising exchange Third party 1 Year FALSE FALSE  
doubleclick.net receive-cookie-deprecation This domain is owned by Doubleclick (Google). The main business activity is: Doubleclick is Googles real time bidding advertising exchange Third party 5 Months FALSE FALSE  
doubleclick.net test_cookie This domain is owned by Doubleclick (Google). The main business activity is: Doubleclick is Googles real time bidding advertising exchange Third party 0 Days FALSE FALSE  
linkedin.com AnalyticsSyncHistory This domain is owned by LinkedIn, the business networking platform. It typically acts as a third party host where website owners have placed one of its content sharing buttons in their pages, although its content and services can be embedded in other ways. Although such buttons add functionality to the website they are on, cookies are set regardless of whether or not the visitor has an active Linkedin profile, or agreed to their terms and conditions.  For this reason it is classified as a primarily tracking/targeting domain. Third party 0 Days FALSE FALSE  
linkedin.com bcookie This domain is owned by LinkedIn, the business networking platform. It typically acts as a third party host where website owners have placed one of its content sharing buttons in their pages, although its content and services can be embedded in other ways. Although such buttons add functionality to the website they are on, cookies are set regardless of whether or not the visitor has an active Linkedin profile, or agreed to their terms and conditions.  For this reason it is classified as a primarily tracking/targeting domain. Third party 1 Year FALSE FALSE  
linkedin.com li_gc This domain is owned by LinkedIn, the business networking platform. It typically acts as a third party host where website owners have placed one of its content sharing buttons in their pages, although its content and services can be embedded in other ways. Although such buttons add functionality to the website they are on, cookies are set regardless of whether or not the visitor has an active Linkedin profile, or agreed to their terms and conditions.  For this reason it is classified as a primarily tracking/targeting domain. Third party 0 Days FALSE FALSE  
linkedin.com li_gc This domain is owned by LinkedIn, the business networking platform. It typically acts as a third party host where website owners have placed one of its content sharing buttons in their pages, although its content and services can be embedded in other ways. Although such buttons add functionality to the website they are on, cookies are set regardless of whether or not the visitor has an active Linkedin profile, or agreed to their terms and conditions.  For this reason it is classified as a primarily tracking/targeting domain. Third party 5 Months FALSE FALSE  
linkedin.com li_sugr This domain is owned by LinkedIn, the business networking platform. It typically acts as a third party host where website owners have placed one of its content sharing buttons in their pages, although its content and services can be embedded in other ways. Although such buttons add functionality to the website they are on, cookies are set regardless of whether or not the visitor has an active Linkedin profile, or agreed to their terms and conditions.  For this reason it is classified as a primarily tracking/targeting domain. Third party 2 Months FALSE FALSE  
linkedin.com lidc This domain is owned by LinkedIn, the business networking platform. It typically acts as a third party host where website owners have placed one of its content sharing buttons in their pages, although its content and services can be embedded in other ways. Although such buttons add functionality to the website they are on, cookies are set regardless of whether or not the visitor has an active Linkedin profile, or agreed to their terms and conditions.  For this reason it is classified as a primarily tracking/targeting domain. Third party 0 Days FALSE FALSE  
linkedin.com lidc This domain is owned by LinkedIn, the business networking platform. It typically acts as a third party host where website owners have placed one of its content sharing buttons in their pages, although its content and services can be embedded in other ways. Although such buttons add functionality to the website they are on, cookies are set regardless of whether or not the visitor has an active Linkedin profile, or agreed to their terms and conditions.  For this reason it is classified as a primarily tracking/targeting domain. Third party 0 Days TRUE FALSE  
linkedin.com UserMatchHistory This domain is owned by LinkedIn, the business networking platform. It typically acts as a third party host where website owners have placed one of its content sharing buttons in their pages, although its content and services can be embedded in other ways. Although such buttons add functionality to the website they are on, cookies are set regardless of whether or not the visitor has an active Linkedin profile, or agreed to their terms and conditions.  For this reason it is classified as a primarily tracking/targeting domain. Third party 0 Days FALSE FALSE  
pwc.com AMCVS_xxxxxAdobeOrg This is a pattern type cookie name associated with Adobe Marketing Cloud. It stores a unique visitor identifier, and uses an organisation identifier to allow a company to track users across their domains and services.This is a pattern type cookie name associated with Adobe Marketing Cloud. It stores a unique visitor identifier, and uses an organisation identifier. First party 0 Days FALSE FALSE  
pwc.com _gcl_au Used by Google AdSense for experimenting with advertisement efficiency across websites using their services First party 2 Months FALSE FALSE  
pwc.com bscookie Used by the social networking service, LinkedIn, for tracking the use of embedded services.
 First party 0 Days FALSE FALSE  
pwc.com ln_or This is a LinkedIn cookie used to determine if Oribi analytics can be carried out on a specific domain First party 0 Days FALSE FALSE  
pwc.com bcookie This is a Microsoft MSN 1st party cookie for sharing the content of the website via social media. First party 0 Days FALSE FALSE  
strategybusiness.pwc.com ___utmvxxxxxxxxxxxxxx ___utmv Third party 0 Days FALSE FALSE  
tremorhub.com tv_UIDM Presents the user with relevant content and advertisement. The service is provided by third-party advertisement hubs, which facilitate real-time bidding for advertisers. Third party 2 Years FALSE FALSE  
tremorhub.com tvid This domain is owned by Tremor Video which provides a marketplace for online video based cross-device advertising. Third party 1 Year FALSE FALSE  
www.pwc.com aam_uuid This cookie is associated with the Adobe Audience Manager ID - Data Management Platform (DMP). It is used to assign a unique ID when a user visits a website.  First party 0 Days TRUE FALSE  
www.pwc.com AMCV_xxxxxAdobeOrg This cookie is used to identify a unique visitor for tracking purposes by Adobe Experience Cloud.This is a pattern type cookie name associated with Adobe Marketing Cloud. It stores a unique visitor identifier, and uses an organisation identifier to allow a company to track users across their domains and services. First party 0 Days TRUE FALSE  
www.pwc.com AMCVS_xxxxxAdobeOrg This is a pattern type cookie name associated with Adobe Marketing Cloud. It stores a unique visitor identifier, and uses an organisation identifier to allow a company to track users across their domains and services.This is a pattern type cookie name associated with Adobe Marketing Cloud. It stores a unique visitor identifier, and uses an organisation identifier. First party 0 Days TRUE FALSE  
www.pwc.com _gcl_au Used by Google AdSense for experimenting with advertisement efficiency across websites using their services For more information about Google's processing of your personal data, please consult Google's <a href='https://business.safety.google/privacy/'>Privacy & Terms<a> site. First party 0 Days TRUE FALSE  
www.pwc.com ln_or This is a LinkedIn cookie used to determine if Oribi analytics can be carried out on a specific domain First party 0 Days FALSE FALSE  
youtube.com __Secure-xxxxxxx These cookies are used by Google for advertising purposes. They track your browsing activity across websites and build a profile of your interests to show you relevant and personalized ads. Third party 1 Year FALSE FALSE  
youtube.com VISITOR_INFO1_LIVE This cookie is used as a unique identifier to track viewing of videos Third party 0 Days FALSE FALSE  
youtube.com VISITOR_PRIVACY_METADATA YouTube is a Google owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites. Third party 5 Months FALSE FALSE  
youtube.com YSC YouTube is a Google owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites. Third party 0 Days FALSE FALSE  
Unknown Cookies  
maptiler.com _cfuvid This domain is owned by MapTiler AG which provides mapping services that allow integration of customized maps into websites and applications. Third party 0 Days TRUE FALSE  

Commonly used cookies on the Websites

The following cookies may be present on certain of the websites, including but not limited to PwC.com/gx and PwC.com/us. The tables below include information on the duration of each cookie, its purpose and if its use involves the transfer of information to any of our third party business partners.

Provider

Name

Purpose

Type

Duration

Analytical/Performance Cookies

Adobe Target

mbox

This cookie gives website operators the ability to test which online content and offers are more relevant to visitors. 

First party

2 weeks

Crazy Egg

_ceir

This cookie is set by CrazyEgg and records whether you have visited the Website.

First party, Persistent

5 years

Crazy Egg

_ceg.s

This cookie is set by CrazyEgg and records anonymous usage activity on the site to help define heat maps and common user patterns to improve functionality and content development in the future.

First and third party

3 months

Crazy Egg

_ceg.u

This cookie is set by CrazyEgg, in tandem with the anonymous usage patterns cookie, to understand repeat visitor patterns on the Websites.

First and third party

3 months

Google Analytics

_gat

This cookie name is associated with Google Universal Analytics, according to Google documentation it is used to throttle the request rate - limiting the collection of data on high traffic sites. It expires after 10 minutes.

First party, Session

1 minute

Google Analytics

_gid

This cookie stores a unique user session identifier.

First & Third party, Session

24 hours

Google Analytics

_ga

This cookie is typically written to the browser upon the first visit to the Websites. If the cookie has been deleted by the browser operator, and the browser subsequently visits pwc.com, a new _ga cookie is written with a different unique ID. In most cases, this cookie is used to understand whether a visitor is a single time visitor or a repeat visitor to the Websites and it is updated with each page view. Additionally, this cookie is provided with a unique ID that Google Analytics uses to ensure both the validity and accessibility of the cookie as an extra security measure.

First & Third party, Persistent

2 years

Google Analytics

__utmb

This cookie is used to determine new sessions/visits.

First party

30 mins from set/update

 

Provider

Name

Purpose

Type

Duration

Customisation cookies

Eloqua

ELOQUA

This cookie is set by Eloqua and is used by certain of the Websites, including www.pwc.com/US, to understand what content key contacts have viewed and what content interests those individuals. It is set when you first visit the site and updated on subsequent visits.

Third party, Persistent

2 years from set/update

Eloqua

ELQSTATUS

This cookie is set by Eloqua and is used by certain of the Websites, including www.pwc.com/US, to understand what content key contacts have viewed and what content interests those individuals. It is set when you are first visit the relevant Website and updated on subsequent visits.

Third party, Persistent

2 years from set/update

Provider

Name

Purpose

Type

Duration

Marketing & Social Media Cookies

Google

ide

This is a Google UserID cookie used to help track users across various portions of the Websites.

Third party

 Two years

Google

nid

This is a Google UserID cookie used to help track users across various portions of the Websites.

Third party

 6 months

Google

uid

This is a Google UserID cookie used to help track users across various portions of the Websites.

Third party, Persistent

  

LinkedIn

BizoID

LinkedIn Ad analytics

Third party

6 months

LinkedIn

UserMatchHistory

This cookie is used by LinkedIn for advertisement analytics

Third party

6 months

Retired cookies

These cookies are no longer in use, but may be present for returning visitors. These cookies can be deleted.

Provider

Name

Purpose

Type

Duration

Category
Adobe Analytics _sdsat_landing_page Stores the first page you hit when visiting pwc.com First party, Session Until end of session

 

Analytical/Performance Cookies

 
Adobe Analytics _sdsat_traffic_source Stores the site you came from before reaching pwc.com First party, Session Until end of session

 

Analytical/Performance Cookies

 
Adobe Analytics _sdsat_pages_viewed Stores the quantity (number) of pages that you view during your visit. First party, Session Until end of session

 

Analytical/Performance Cookies

 
Adobe Analytics _sdsat_lt_pages_viewed Stores the total number of pages viewed. First party, Persistent 2 years from set/update

 

Analytical/Performance Cookies

 
Adobe Analytics _sdsat_session_count Stores a session counter. First party, Persistent 2 years from set/update

 

Analytical/Performance Cookies

 
Demandbase dmdbase_cdc This cookie is used to pass only the company name and firmographic attributes of a site visitor into analytics based on the source IP address. It is set using JavaScript. First Party Session Until end of session

 

Analytical/Performance Cookies

 
Demandbase dmpsh This tracks the history of any ID syncs between TUUID and 3rd party exchanges. Third party 2 years

 

Analytical/Performance Cookies

 
Demandbase pvc This cookie tracks post-view conversions for ad campaigns. Third party 2 years

 

Analytical/Performance Cookies

 
Demandbase ssid This cookie is set to assist in onsite identification for certain legacy campaigns. Third party 2 years

 

Analytical/Performance Cookies

 
Demandbase _ga This is a Google Analytics cookie. Third party 2 years

 

Analytical/Performance Cookies

 
Demandbase IUUID This cookie is used for performance and optimization of Demandbase data and reporting. Third party 2 years

 

Analytical/Performance Cookies

 
Google Analytics __utma This is one of the four main cookies set by the Google Analytics service which enables website owners to track visitor behaviour and measure site performance. It it used to calculate new and returning visitor statistics. The cookie is updated every time data is sent to Google Analytics. First and third party 2 years

 

Analytical/Performance Cookies

 
Google Analytics __utmz Stores the traffic source or campaign that explains how you reached the Websites. The cookie is created when the javascript library executes and is updated every time data is sent to Google Analytics.

 

Third party, persistent

 

  

 

Analytical/Performance Cookies

 
Turtl _dd_s Used to group telemetric data by session and for error detections, performance monitoring and security checks. First party Session

 

Analytical/Performance Cookies

 
Turtl readerId Remembers readers between sessions so that it they count as one reader if the go away then return. First party up to 400 days

 

Analytical/Performance Cookies

 
Webtrends PWC_WOD Visitor Identification sessions set by the tag server. Visitor ID based on IP address. The cookie records site id, time of last access, time of start of visit and account ID. First Party Persistent 10 years

 

Analytical/Performance Cookies

 
Webtrends ACOOKIE Visitor Identification set by Java Script. The cookie records Visitor id, time of last access and time of start of visit. Third Party Persistent 2 years

 

Analytical/Performance Cookies

 
Turtl lead_«id» Remembers if a form has been submitted First party up to 400 days

 

Functional Cookies

 
Turtl lead_dismissed_«id» Remembers if a form has been dismissed First party up to 400 days

 

Functional Cookies

 
Turtl cover_lead_«id» Remembers if a cover form has been submitted First party up to 400 days

 

Functional Cookies

 
Turtl pollDidVote_«id» Remembers if a poll has been answered First party up to 400 days

 

Functional Cookies

 
Turtl cached_«id» Remembers if a Doc has been cached First party up to 400 days

 

Functional Cookies

 
Facebook datr, _js_datr, _js_reg_ext_ref, _js_reg_fb_gate These cookie are used by Facebook as part of their embedded services on the Websites (likes, sharing etc.). More information about Facebook’s use of cookies can be found in their cookie policy Third party  

 

Marketing & Social Media Cookies

 
Google ide This is a Google UserID cookie used to help track users across various portions of the Websites to assist PwC in understanding how individuals use our websites, what content they view, and to help PwC improve website performance. Third party Two years

 

Marketing & Social Media Cookies

 
Google nid This is a Google UserID cookie used to help track users across various portions of the Websites to assist PwC in understanding how individuals use our websites, what content they view, and to help PwC improve website performance. Third party 6 months

 

Marketing & Social Media Cookies

 
Google DoubleClick Floodlight Conversion Help advertisers determine how many times people who click on their ads end up purchasing their products or performing a particular action (e.g. submitting a form, watching a video, downloading a PDF, etc). These cookies allow Google and the advertiser to determine that you clicked the ad and later visited the advertiser's site. Conversion cookies are not used by Google for personalised ad targeting and persist for a limited time only. Third party 30 days

 

Marketing & Social Media Cookies

 
LinkedIn Conversion

 

Help advertisers determine how many times people who click on their ads end up purchasing their products or performing a particular action (e.g. submitting a form, watching a video, downloading a PDF, etc). These cookies allow LinkedIn and the advertiser to determine that you clicked the ad and later visited the advertiser's site. Conversion cookies are not used by LinkedIn for personalised ad targeting and persist for a limited time only.

 

    

 

Marketing & Social Media Cookies

 
LinkedIn JSESSIONID General purpose platform session cookie. It is used to maintain an anonymous user session by the server. Third party Until end of session

 

Marketing & Social Media Cookies

 
LinkedIn lang This cookie is used to set default locale/language. Third party Until end of session

 

Marketing & Social Media Cookies

 
LinkedIn lissc Used to ensure there is correct SameSite attribute for all cookies in that browser. Third party 1 year

 

Marketing & Social Media Cookies

 
LinkedIn UserMatchHistory This cookie is used by LinkedIn Ads to help PwC measure advertising performance. More information can be found in their cookie policy. Third party  

 

Marketing & Social Media Cookies

 
LinkedIn visit This cookie is used by LinkedIn as part of their embedded services on the Websites. More information can be found in their cookie policy. Third party  

 

Marketing & Social Media Cookies

 
LinkedIn li_fat_id Member indirect identifier for Members for conversion tracking, retargeting, analytics. Third party  

 

Marketing & Social Media Cookies

 
PwC 689591286-smartbanner-installed This cookie prevents displaying a PwC 365 app banner on mobile devices. First party, Persistent 90 days after clicking the download button

 

Marketing & Social Media Cookies

 
PwC 689591286-smartbanner-closed This cookie prevents displaying a PwC 365 app banner on mobile devices. First party, Persistent 15 days after closing the banner

 

Marketing & Social Media Cookies

 
Twitter Conversion Help advertisers determine how many times people who click on their ads end up purchasing their products or performing a particular action (e.g. submitting a form, watching a video, downloading a PDF, etc). These cookies allow Twitter and the advertiser to determine that you clicked the ad and later visited the advertiser's site. Conversion cookies are not used by Twitter for personalised ad targeting and persist for a limited time only. Third party 30 days

 

Marketing & Social Media Cookies

 
Twitter personalization_id Conversion tracking to help PwC measure the performance of advertising campaigns through Twitter, across different browsers and devices used by the same person. More information about Twitter’s use of cookies can be found in their cookie policy. Third party 1 month

 

Marketing & Social Media Cookies

 
Twitter Auth_token, twll, secure_session, guest_id, remember_checked, remember_checked_on, lang These cookies are used by Twitter as part of their embedded services on the Websites (likes, sharing etc.). More information about Twitter’s use of cookies can be found in their cookie policy. Third party  

 

Marketing & Social Media Cookies

 
YouTube SID This cookie is used by Google in combination with HSID to verify your Google user account, if you have one, and your most recent login time to your Google account. Third party  

 

Marketing & Social Media Cookies

 
YouTube HSID Used by Google in combination with SID to verify your Google user account, if you have one, and your most recent login time to your Google account. Third party  

 

Marketing & Social Media Cookies

 
YouTube PREF This cookie is used by Google to set each of its users’ preferred language preferences. Third party  

 

Marketing & Social Media Cookies

 
YouTube NID Most Google users will have a preferences cookie called ‘NID’ in their browsers. A browser sends this cookie with requests to Google’s sites. The NID cookie contains a unique ID Google uses to remember your preferences and other information, such as your preferred language (e.g. English), how many search results you wish to have shown per page (e.g. 10 or 20), and whether or not you wish to have Google’s SafeSearch filter turned on. Third party  

 

Marketing & Social Media Cookies

 
YouTube LOGIN_INFO, SAPISID, SSID, APISID These cookies are used by Youtube as part of their embedded services on the Websites (sharing etc.). More information about Youtube’s use of cookies can be found in their cookie policy. Third party  

 

Marketing & Social Media Cookies

 
CEO Survey pwcceoto2014 Stores the visitor's preference to close the section explaining that they are viewing archived CEO Survey content. First Party Persistent 60 days

 

Necessary Cookies

 
CEO Survey pwcgeo Stores the visitor’s geographical location preference in order to tailor content to them from the CEO Survey microsite. First Party Persistent 60 days

 

Necessary Cookies

 
CEO Survey pwcint Stores the visitor’s industry sector preference in order to tailor content to them from the CEO Survey microsite. First Party Persistent 60 days

 

Necessary Cookies

 
Load balancer BIGipServerPOOL-69.20.11.37-Dispatch This cookie is set by the servers hosting PwC sites to allow a visitor to receive site content from one out of multiple servers as the visitor browses the site. This improves performance and allows the visitor’s session to be maintained. First party, Persistent Until end of session

 

Necessary Cookies

 
PwC pwc-id PwC Registration Cookie- This cookie contains the encrypted email ID of the user. It is used to identify the registered user account (if available) for each request. First party, Persistent 1 day or 30 days (if “Remember me” is checked)

 

Necessary Cookies

 
PwC firsttime-login PwC Registration Cookie- This cookie is used by PwC during the registration process to ensure that any necessary password updates are completed. First party Until password update is completed

 

Necessary Cookies

 
PwC pwc_overlay PwC Registration Cookie- This cookie is used by PwC to make sure that the overlay (registration panel) opens once per browser session. First party Until the end of the browser session

 

Necessary Cookies

 
PwC pwc_closed_topics This cookies is used by PwC to help personalize the content a user sees based on topics they've identified they're interested in. First party Until the end of the browser session

 

Necessary Cookies

 
PwC pwc-cookie-accept This cookie is used by PwC to understand whether or not a user has selected "I understand" in their cookie banner. First party Until the end of the browser session

 

Necessary Cookies

 
PwC pwc_int_usr This cookie is used by PwC to distinguish internal users from external visitors to the Websites. It is set when a person is accessing the website from within the PwC network (VPN or office). First party 3 months

 

Necessary Cookies

 
Turtl accessTokenId Used in authentication processes. First party 15 minutes

 

Necessary Cookies

 
Turtl session This cookie keeps a reader’s website session alive. First party Session

 

Necessary Cookies

 
Turtl hasSeenCookieNotice Remembers if a reader has seen our cookie notice. First party up to 400 days

 

Necessary Cookies

 
Turtl noCookies Remembers if the reader has opted out of cookies. First party up to 400 days

 

Necessary Cookies

 
Turtl cookietest Used to test whether or not cookies can be set. First party Expires instantly

 

Necessary Cookies

 
Turtl dd_cookie_test Used to test whether or not cookies can be set. First party Expires instantly

 

Necessary Cookies

 
Turtl isAuthenticated Indicates if a user is authenticated. First party Session

 

Necessary Cookies

 
Turtl reloads Helps detect if any necessary scripts have failed to load. First party Expires instantly

 

Necessary Cookies

 
PwC pwc_preferences_session These cookies enhance your experience by remembering your selected preferences so that content can be tailored accordingly on future visits. They only store simple preference values and do not collect or retain information that could identify you. First party Session

 

Personalisation Cookies

 
PwC pwc_preferences These cookies enhance your experience by remembering your selected preferences so that content can be tailored accordingly on future visits. They only store simple preference values and do not collect or retain information that could identify you. First party 365 days if the 'remember my preferences' box is checked

 

Personalisation Cookies

 

Managing cookies on your device

You can control and manage cookies using your browser. Please note that removing or blocking cookies can impact your user experience and some functionality may no longer be available.

Using your browser to control cookies

Most browsers allow you to view, manage, delete and block cookies for a website. Be aware that if you delete all cookies then any preferences you have set will be lost, including the ability to opt-out from cookies as this function itself requires placement of an opt out cookie on your device. Guidance on how to control cookies for common browsers is linked below.

Google Chrome 

Mozilla Firefox 

MacOS Safari Desktop or Mobile

Microsoft Edge

For information on additional browsers and device types please see http://www.aboutcookies.org/ or http://www.cookiecentral.com/faq/.

Managing Analytics cookies

You can opt-out of having your anonymised browsing history within our websites or applications recorded by analytics cookies. We use the following service providers on certain of our websites and you can learn more about their privacy policies and how to opt-out of their analytics cookies by clicking on following links:

Adobe: https://www.adobe.com/privacy/opt-out.html

Google Analytics: https://policies.google.com/technologies/partner-sites

Related content

Follow us

© 2017 - 2026 PwC. All rights reserved. PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity. Please see www.pwc.com/structure for further details. This content is for general information purposes only, and should not be used as a substitute for consultation with professional advisors.