Episode 126: Operationalizing tariff strategies across tax and customs

September 04, 2026

Kristina Novak and John Cianfrone, principals in PwC’s Washington National Tax Services Transfer Pricing and Customs Practice, are joined by Sarah Kafka, also a PwC principal and former chief attorney with US Customs and Border Protection. They discuss how tariff issues have shifted from modeling and mitigation to execution, documentation, and audit readiness. Topics include transfer pricing and customs valuation, tariff-driven pricing and supply-chain decisions, post-importation adjustments, CBP reconciliation and documentation, tariff refunds, and why involving customs early in transfer pricing decisions can help companies manage valuation, reporting, and compliance risk.





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Ian Dykes

Ian Dykes

Global Transfer Pricing Network Leader, PwC United Kingdom

Tel: +44 7803 149718

Kristina Novak

Kristina Novak

Washington National Tax Services, Transfer Pricing, Principal, PwC US

Tel: +1 (469) 878-4552

John Cianfrone

John Cianfrone

Washington National Tax Services, Transfer Pricing, Director, PwC US

Tel: +1 (646) 951-7680

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