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SAP Sapphire Madrid 2026

19-21 May 2026 | Madrid

Accelerating your potential and innovating at speed

PwC was excited to be a Premier Sponsor at Sapphire 2026 in Madrid

Attendees joined us at SAP Sapphire to discover how PwC could elevate their business with innovative, responsible AI and data-driven transformation. At Sapphire Madrid, we showcased impactful solutions and shared client success stories that shaped the future of SAP.

Unlock business value with advanced AI solutions
Discover how our AI expertise drove your business forward

Cloud Express: Business outcomes at speed
Achieve rapid and effective results with our tailored cloud solutions

Speed. Innovation. Quality.
Experience the highest standards of excellence and innovation with PwC

Attendees met us at our booth 9.200 for specialist sessions that focused on:

  • AI 
  • SAP Business Data Cloud
  • Cloud Express
  • Microsoft x SAP
  • Novo Nordisk
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PwC at SAP Sapphire | Orlando & Madrid

Check out PwC's highlights from across Orlando and Madrid.

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Benefits of attending

Benefits of attending PwC's activations at SAP Sapphire:

  • Networked with like-minded peers.
  • Aligned your roadmap with SAP's vision of converging data, AI, and enterprise applications—with practical guidance on where to start and where value is.
  • Explored PwC solutions and thought leadership—Cloud Express, SAP Business Data Cloud, AI, SAP Cloud ERP, Sustainability—to accelerate and de‑risk transformation.
  • Engaged with PwC specialists in Orlando and Madrid to discuss your use cases and leave with actionable next steps.

Sponsored PwC sessions at SAP Sapphire Madrid

Powering ERP with AI: PwC’s AI-infused Cloud Transformation Journey

We explored PwC's groundbreaking AI journey within SAP's Cloud ERP Public Edition. We discovered how we leveraged Joule and SAP BTP to enhance AI capabilities, drive innovation, and deliver AI-world value. We shared insights, challenges, and lessons learned to help unlock the full potential of AI in your ERP landscape.

The presentation was held by:
Martin Paul

Martin Paul

Global SAP Alliance and Competence Leader, PwC Germany

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Karina Henneberger

Karina Henneberger

Global EM/FI Lead BPM, PwC Germany

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Business AI in finance: Why VAT was the right use case

Novo Nordisk and PwC brought AI into the Tax department of Novo Nordisk with a VAT determination solution on SAP BTP - freeing expert time and improving quality. The technology worked. The harder part was aligning leadership, bridging functions, and earning the trust of experts, and learning that the right use case matters more than the model.

The presentation was held by:
Jesper Vedso

Jesper Vedso

Partner, PwC Denmark

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Simon Kjær Bjerg, Head of Global FP&A Enablement, Novo Nordisk

Simon Kjær Bjerg, Head of Global FP&A Enablement, Novo Nordisk

David Pontoppidan, Head of Business AI for Nordics & Baltics, SAP

David Pontoppidan, Head of Business AI for Nordics & Baltics, SAP

Learn about our plans for SAP Sapphire Orlando 2026

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Contact us

Marc Bourdé

EMEA SAP Alliance Leader, PwC United Kingdom

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Gavin Barnes

Senior Marketing Manager, SAP Alliance, PwC United Kingdom

Tel: +44 (0)7483 422705

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