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SAP Sapphire Madrid 2025

Reflecting on SAP Sapphire Madrid

Participants discovered how cutting-edge SAP solutions were leveraged to drive business transformation and explore new possibilities together. They gained insights, networked with industry leaders, and were inspired by the future of technology.

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PwC at SAP Sapphire 2025 | Orlando & Madrid

Check out PwC’s 2025 highlights across Orlando and Madrid.

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Sponsored PwC sessions at SAP Sapphire Madrid

Generative AI: From number crunching to new value creation

This session took place on May 27th at 15:00 in Hall 10, Theater 16.

Attendees learned how financial data can enhance business development. Manufacturer BSH Hausgeräte GmbH used SAP Business AI to gain insights and transparency by analyzing raw margin performance. Meanwhile, generative AI from SAP transformed results and forecasts into natural language, making them easier to understand.

The presentation was held by:

Heiko Schletz

Head of Governance, Methods & Systems,

BSH Hausgerate BmbH

Felix Blume

Senior Manager, 

PwC Germany

Select session: Transforming Hugo Boss: A journey of collaboration and innovation

This session took place on May 27th from 14:00 to 14:40 at Level 1, N114.

Participants dived into Hugo Boss' fascinating SAP S/4HANA transformation journey with partner PwC. They learned about the current status and strategy ahead, while hearing about its approach to the RISE with SAP journey and clean core strategy.

The presentation was held by:

eduard spitz

Eduard Spitz

CIO, Hugo Boss

Guido Simonis

Partner, PwC Germany

Highlights from Our Booth Sessions

Explore varied topics presented by industry experts:

  • GenAI & AI in PwC SAP Solutions: Nicholas Nicoloudis, SAP Global Head of Innovation 

  • Cloud ERP Express: Daniel Smola, SAP Leader Partner Technology Consulting & Rob La Haye, Director SAP Consulting & Solutions

  • Business Data Cloud: Felix Blume, Senior Manager Data & Analytics 

  • How to elevate Master Data Management with AI​: Tobias Balogh, Senior Manager MDG

  • Tax & GenAI: Kerstine Rencourt, Global SAP & Tax Alliance Leader

  • AWS: Morten Wetjen, Director Cloud Solutions

  • AI for Delivery: Marc Bourde, EMEA SAP Leader

  • SAP SuccessFactors: Alex Pahl, Global SAP HCM Leader

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Marc Bourdé

EMEA SAP Leader, PwC United Kingdom

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Gavin Barnes

Senior Marketing Manager, SAP Alliance, PwC United Kingdom

Tel: +44 (0)7483 422705

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