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SAP Sapphire Madrid 2026

19-21 May 2026 | Madrid

Accelerating your potential and innovating at speed

PwC is excited to be a Premier Sponsor at Sapphire 2026 in Madrid

Join us at SAP Sapphire to discover how PwC can elevate your business with innovative, responsible AI and data-driven transformation. At Sapphire Madrid, we’ll be showcasing impactful solutions and sharing client success stories that are shaping the future of SAP.

Unlock business value with advanced AI solutions 
Discover how our AI expertise can drive your business forward

Cloud Express: Business outcomes at speed 
Achieve rapid and effective results with our tailored cloud solutions

Speed. Innovation. Quality. 
Experience the highest standards of excellence and innovation with PwC

Meet us at our booth 9.200 for specialist sessions focusing on:

  • AI 
  • SAP Business Data Cloud
  • Cloud Express
  • Microsoft x SAP
  • Novo Nordisk
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PwC at SAP Sapphire 2025 | Orlando & Madrid

Check out PwC’s 2025 highlights across Orlando and Madrid.

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Benefits of attending

Benefits of attending PwC's activations at SAP Sapphire:

  • Network with like-minded peers.
  • Align your roadmap with SAP’s vision of converging data, AI, and enterprise applications—with practical guidance on where to start and where value is.
  • Explore PwC solutions and thought leadership—Cloud Express, SAP Business Data Cloud, AI, SAP Cloud ERP, Sustainability—to accelerate and de‑risk transformation.
  • Engage PwC specialists in Orlando and Madrid to discuss your use cases and leave with actionable next steps.

Sponsored PwC sessions at SAP Sapphire Madrid

20 May 11:30 AM - 11:50 AM CEST | Hall 10 Theater 16

Powering ERP with AI: PwC’s AI-infused Cloud Transformation Journey

Join us as we explore PwC’s groundbreaking AI journey within SAP’s Cloud ERP Public Edition. Discover how we have leveraged Joule and SAP BTP to enhance AI capabilities, drive innovation, and deliverer AI-world value. We will share insights, challenges, and lessons learned to help you unlock the full potential of AI in your ERP landscape.

The presentation will be held by:
Martin Paul

Martin Paul

Global SAP Alliance and Competence Leader, PwC United Kingdom

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Karina Henneberger

Karina Henneberger

Global EM/FI Lead BPM, PwC Germany

Contact

20 May 3:00 PM – 3:20 PM | CEST Hall 10 Theatre 15 

Business AI in finance: Why VAT was the right use case 

Novo Nordisk and PwC brought AI into the Tax department of Novo Nordisk with a VAT determination solution on SAP BTP - freeing expert time and improving quality. The technology worked. The harder part was aligning leadership, bridging functions, and earning the trust of experts, and learning that the right use case matters more than the model. 

The presentation will be held by:
Jesper Vedso

Jesper Vedso

Partner, PwC Denmark

Contact
Simon Kjær Bjerg, Head of Global FP&A Enablement, Novo Nordisk

Simon Kjær Bjerg, Head of Global FP&A Enablement,
Novo Nordisk

David Pontoppidan, Head of Business AI for Nordics & Baltics, SAP

David Pontoppidan, Head of Business AI for Nordics & Baltics,
SAP

Learn about our plans for SAP Sapphire Orlando 2026

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Contact us

Marc Bourdé

EMEA SAP Alliance Leader, PwC United Kingdom

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Gavin Barnes

Senior Marketing Manager, SAP Alliance, PwC United Kingdom

Tel: +44 (0)7483 422705

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