Tama Group transforms global operations with Oracle and AI

Tama Group, a global leader in agricultural packaging and netting solutions, started as a kibbutz-based manufacturing operation in Israel and has expanded into a multinational organization with over 10 production sites, operations in multiple countries, and a complex global supplier and customer network. As the company grew—expanding business units, users, products, and markets—its legacy ERP environment became a constrain rather than an enabler of growth.

To support continued expansion, enhance resilience amid geopolitical and market changes, and meet rising customer demands for speed and transparency, Tama teamed up with PwC to drive a large-scale digital transformation. Through the TamaUP program, the company embarked on an enterprise-wide move to Oracle Fusion Cloud Applications—including Enterprise Resource Planning (ERP), Supply Chain Management (SCM), and Human Capital Management (HCM)—, creating a unified platform to manage its global operations.

• A connected systems architecture that positions the business for growth and resilience: By moving from Oracle E-Business Suite to Oracle Fusion Cloud, Tama replaced fragmented, aging systems with a single, scalable cloud platform supporting finance, supply chain, manufacturing, procurement, and human capital management across all regions.
• Real-time visibility across the global supply chain: Oracle Fusion Cloud provides end-to-end, real-time insights into inventory, production, demand, and logistics—providing leaders with the visibility needed to anticipate issues, respond more quickly, and make more informed decisions.
• Standardized ways of working across countries and business units: PwC helped Tama define and implement global standard processes while allowing flexibility for local needs, enhancing consistency, compliance, and user experience across nearly 30 business units and over 12 languages.
• A central record for decision-making: With finance, operations, procurement, and HR operating on one data model, Tama now has an enterprise-wide view of performance that supports forecasting, profitability analysis, and strategic planning.
• Building the foundation for AI-driven business value: TamaUP is more than a cloud ERP transformation—it lays out the groundwork for the next wave of AI-driven business performance. With Oracle Fusion Cloud, Tama is building a single, trusted data backbone across finance, manufacturing, procurement, supply chain, and HR, allowing AI and GenAI to be integrated into business planning, operations, and decision-making.

Industry benchmarks from similar AI-enabled manufacturing and supply chain transformations show potential for substantial value creation, including 20–50% better forecasting performance, 10–20% lower excess inventory, 10–30% faster planning cycles, and up to 15% improvement in supply chain cost efficiency as data, processes, and adoption mature. Tama is already exploring operational AI and GenAI models in these areas, expecting selected use cases to start delivering positive business outcomes soon. These gains can directly support higher ROI, faster payback, lower working capital requirements, and stronger operating margins. For Tama, the Oracle platform is more than a system of record—it becomes an intelligent operating platform for resilience, growth, and continuous improvement.

Interview with: Ron Lilo, Tama Group Chief AI Officer (CAIO)

What sparked the need for change?

“As we expanded globally, we realized that demand wasn't our issue—infrastructure was. We were managing a highly complex global supply chain on legacy systems that couldn't keep up. Our customers expect speed, transparency, and service levels akin to technology companies, not traditional factories. We wanted our teams to see the entire picture—inventory, production, transportation, and customers—in real time, and to act before problems arise, not after. At that point, after the implementation rollout, we’re expecting to have that value soon and to make it clear: if the business side isn’t reflected in the project, there is no project.”

What made the transformation successful?

“TamaUP was never just an IT initiative—it was about re-engineering how we run the business. We helped shape the vision, prioritize business value, and select Oracle Fusion Cloud as the platform that could support our global complexity and future growth. Our role went far beyond system implementation. We brought deep manufacturing and supply chain expertise, change management capabilities, and a delivery model built on shared accountability. The ‘triangle’ structure—business lead, IT lead, and our consultant in every workstream—ensured decisions were grounded in real operational needs.”

Where did technology meet human ingenuity?

“Now, after the new implementation and cross-organization rollout, we are in a stage where we can bring the value to the business side. We expect Oracle Fusion Cloud to provide a foundation that combines real-time data, embedded analytics, and AI-driven insights directly into daily workflows.

We’ll have visibility across our end-to-end supply chain, improved demand forecasting, better inventory optimization, and standardized financial controls. Just as important, our people trust the data. That trust changes how decisions are made and enables continuous improvement.”

What business outcomes have you seen so far?

“This transformation is changing the DNA of Tama. We’ve successfully gone live across more than 10 manufacturing sites, improved inventory accuracy, reduced inventory costs, strengthened operating margins, and increased our ability to respond quickly to disruption—whether market-driven or geopolitical. Our One Team approach, spanning our teams in Israel and the US, gave us confidence throughout the journey. The result is not just a modern cloud platform, but an organization that is better prepared for future acquisitions, continued growth, and the next generation of talent.”

Accelerating breakthrough performance to help ignite business growth

Through our collaboration with Oracle, PwC helped Tama Group turn digital transformation into measurable business value—delivering a resilient, intelligent, and scalable operating model built for the future of manufacturing.