PwC named a Leader in the IDC MarketScape: Worldwide Life Science Sales and Marketing Consulting

April 11, 2023

PwC has been named as a Leader in the IDC MarketScape: Worldwide Life Science Sales and Marketing Strategic Consulting Services 2023 Vendor Assessment (March 2023, IDC #US50407723).

To help life science companies evaluate the vendors in this space, this evaluation assesses the capabilities of several prominent providers of strategic consulting services in life science sales and marketing, including those that transform sales and marketing operating models through technology, workforce transformation, digital channels, and new operating models. 

According to the IDC MarketScape report, “Strategic consulting in life science sales and marketing allows companies to leverage industry knowledge of best practices to apply to internal commercial operations. Vendors that can provide strategic counsel on the adoption of innovative business models, digital innovation, and resiliency while driving cost savings and increased agility are in demand. Vendors with combined IT and life science expertise have developed business models that can reduce costs for pharmaceutical, biotech, and medical device manufacturers by optimizing these processes and infrastructure while delivering superior service compared with internal models.” 

The IDC MarketScape report notes, “PwC's strategic consulting practice in life sciences emphasizes evaluation and development of commercial models, partnering, data management, and rationalization. Consulting engagements include integrated digital health solutions, SFA, CRM, marketing analytics, cloud strategy, brand and launch management, multichannel marketing optimization, regulatory compliance, pricing and contracting, gross to net, digital therapeutics, and integrated biomarkers and diagnostics, among others.”

IDC ESG/Sustainability Strategy 2023

IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of ICT (information and communications technology) suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.

“With pricing scrutiny expected to persist for Pharmaceutical and Life Sciences companies, winning and retaining customers to drive volume will be essential to growth. Customers today expect a more digital experience, along with more transparency and access to information. PwC works with clients to define and deliver effective solutions to the complex challenges across the industry value chain. PwC's trusted consultants and professional advisors use their wealth of industry experience to help pharmaceutical and life sciences companies create their Sales and Marketing strategies for the future.”

Glenn Hunzinger, US Pharmaceutical & Life Sciences Consulting Solutions Leader, PwC US

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