Creating a nature positive future

Nature & biodiversity

The natural world provides the air we breathe, the water we drink and the essential resources and services that enable our societies and economies to thrive. So when nature is under threat, it has an impact on all of us. And right now, our natural world is declining at an unprecedented rate. 

Businesses face new risks from nature loss, and will need to address the emerging regulatory, consumer and investor response. By putting nature positive strategies in place and integrating them into their plans, business leaders can harness new opportunities that create sustainable outcomes for all.

PwC is working together with businesses and governments to transition to a nature positive future.

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    Video 26/06/25

    Nature Hub video

    US$58 tn

    Over half the world’s GDP is highly or moderately dependent on nature

    Source Managing Nature Risks
    69%

    Decline in global wildlife populations since 1970

    Source Living Planet Index 2022
    10%

    Share of the world’s potential economic output lost due to land degradation

    Source IPBES
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      nature solving

      Centre for Nature Positive Business

      PwC’s global Centre for Nature Positive Business unites more than 500 nature specialists from across our network. Bringing together knowledge in biodiversity, water, forestry, regenerative agriculture and geospatial analysis, the Centre is accelerating the global transition to a nature positive and net zero future.

      The Centre: 

      • catalyses collaboration among public, private and civil-society organisations to halt and reverse nature loss
      • empowers business leaders to play their part, by helping the largest organisations in the world to transition to nature positive business models
      • helps drive the development of frameworks, standards and methodologies that provide the architecture necessary for rapid system-wide change
      • upskills our people around the world to build nature positive, sustainable outcomes into project delivery
      • contributes to and builds trust in the diverse global factbase that underpins the nature-action agenda. 

      Read more

      Four ways to start embedding nature in your business model

      Begin your nature positive journey

      Where to start?

      Many organisations may be further along the path to becoming nature positive than they think. We can help you understand what nature means for your business, why it matters and how you can start your nature positive journey. 

      Delivering nature positive outcomes

      To effectively address nature-related risks and opportunities, business leaders require reliable data. PwC helped the Taskforce for Nature-related Financial Disclosures (TNFD) assess the nature data landscape and identify key issues and challenges. It found deficiencies in the quality and consistency of available data, and noted that end users often struggle to collect, access, utilise, and understand nature data to aid business decisions. Together with the TNFD, PwC is convening nature data providers to collaborate on solutions to address these issues and provide businesses with access to relevant data to support their nature risk assessments and disclosures.

      The findings prompted the launch of the Nature-related Data Catalyst initiative (DC), where PwC plays a key role. The DC aims to swiftly identify and classify nature-related data platforms and tools, pinpoint growth and collaboration opportunities, and diagnose data gaps hindering organisations in measuring and reporting their interactions with nature.

      PwC also played a role in developing the TNFD Tool Catalogue and case studies, available on the TNFD website. Driven by interest from financial institutions, PwC contributed to the TNFD’s Biodiversity Footprinting Discussion Paper, which stresses the importance of financial institutions adopting biodiversity footprinting approaches to understand their connection with nature. The paper emphasises that despite gaps and limitations, financial institutions can start footprinting and should signal their needs to the market for continual improvement in this area.

      Biodiversity Footprinting Discussion Paper by the Taskforce on Nature-related Financial Disclosures(TNFD), December 2023

      The pharma company developed an industry-leading nature positive and net zero business strategy, with help from PwC UK. 

      Recognizing that biodiversity is crucial to ensure the sustainable supply of raw materials for medicines and vaccines – and a concern for its stakeholders – a global pharmaceutical company chose to embed nature and climate priorities in its strategy. Managers also wanted to align their decision making on these issues with wider business’s goals. To do that, they knew they would need reliable information: not just data on the company’s impacts and dependencies on biodiversity, water, land and resources, but also insight into associated financial risks and opportunities.

      A PwC team began by screening the company’s operations, supply chain and product portfolios to identify key impacts and dependencies. Next, the team ran a scenario analysis to assess the company’s financial exposure to physical and transition risks from biodiversity loss and climate change. They also valued opportunities linked to climate and nature, which helped build the business case for a strategic shift.

      From there, company managers and PwC specialists developed ambitious targets for biodiversity, water, waste and resources to 2030 and beyond. They also developed a road map of initiatives to meet these targets and estimated each initiative’s costs and benefits. By the end of the project, the company had an evidence-backed climate and nature strategy, along with a clear plan for action.

      The Clean Coast, Clean Waters Initiative Fund supports efforts to rid British Columbia’s shorelines of waste. 

      Ocean plastic, abandoned vessels, loose buoys and other forms of marine debris are known to have harmful effects on sea life and ocean ecosystems. In British Columbia, local communities and government officials recognised the significant risks that pollution poses to the Pacific shoreline. In 2021, the provincial government established a Clean Coast, Clean Waters Initiative Fund to support local agencies to carry out shoreline cleanups and remove derelict vessels from coastal waters. PwC Canada was tasked with administering the fund, reviewing applications and handling grants to successful applicants. To date, PwC has administered US$15 million that has resulted in over 3,000 km of shorelines being cleaned; with more than 1.3 million kgs of debris collected, and greater than 50% of plastics collected being recycled; and 118 derelict vessels removed. In addition to being the biggest ocean clean-up in British Columbia's history, the initiative generated positive social outcomes through job creation, significant involvement of indigenous communities, and economic activity.

      The UK’s £100 million Biodiverse Landscapes Fund aims to reduce poverty, protect and restore biodiversity, and lessen the impact of climate change in six environmentally critical landscapes across the globe.

      Around the world, the challenges of biodiversity loss, poverty and climate change often intersect. Biodiversity loss impacts the economic development of nature-dependent communities, whilst exacerbating climate change. Meanwhile, the effects of climate change tend to hasten biodiversity loss and take a disproportionate toll on the world’s poor. Addressing these issues therefore calls for a multifaceted approach.

      To address this triple challenge of poverty, biodiversity loss and climate change, the UK government’s Department for Environment, Food and Rural Affairs (Defra) has created the Biodiverse Landscapes Fund. The Fund will support local and international partners to deliver programming across 18 countries, spanning Africa, Asia and Latin America. Defra has selected PwC UK to act as the Fund Manager for the Biodiverse Landscapes Fund. In this role, PwC is responsible for tasks such as: running grant competitions, holding grant agreements with Lead Delivery Partners, disbursing funds, collecting and examining monitoring data, assessing progress, and providing strategic advice. 

      Managing nature risks: From understanding to action 

      Read PwC’s analysis of the nature risk that organisations could be facing. Business relies heavily on nature to supply much-needed goods and services. Recognizing those dependencies is the first step toward managing the risks and opportunities they create.

      Read the article

      Managing nature risk
      Managing our own impact in nature

      Managing our own impact on nature

      At PwC we are committed to playing our part in delivering a nature positive world.

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      Contact us

      Lucas Carmody

      Lucas Carmody

      Executive Director, PwC Centre for Nature Positive Business, PwC Australia

      Will Evison

      Will Evison

      Global Sustainability, Climate and Nature Strategy, Director, PwC United Kingdom

      Tel: +44 (0)7718 864854

      Daniel O’Brien

      Daniel O’Brien

      Sustainability and Climate Change Partner, PwC Canada

      Tel: +1 604 484 3478

      Perpetua George

      Perpetua George

      Director, Sustainability and Climate Change, Nature Lead, PwC Malaysia