A blockchain traceability solution to provide transparency in the end-to-end supply chain and give consumers trust in the products they buy.
Recent product contamination scandals and increasing presence of product copies in the market place lower confidence in brands. As consumers, we know that packaging and labels are unique to the products we buy, but we have no way to know if they are the real thing or have been copied. Air Trace aims to create a genuine basis for trust – in products, and in the paths that products take to reach us.
Air Trace is a PwC technology solution based on blockchain that supports the tagging and tracing of products from creation through their distribution journey. Air Trace allows brand owners to watch their products move from manufacture to their end user and detect unauthorised activity in that journey.
For consumers, Air Trace lets them scan a product as they encounter it at point of sale and get that exact item’s information straight from the manufacturer. Fakes identify themselves to consumers and direct them away from risky purchases.
As a PwC offering, Air Trace is a SaaS solution supported by PwC services, ensuring that the design and implementation are underpinned by rigorous business analysis and a global network of support.
Get in touch with us to find out more
PwC China and Hong Kong Technology and Disruption Leader, PwC Hong Kong
Tel: (852) 2289 2716
Jamin J Klotz
Air Trace Lead, PwC Hong Kong
Tel: +852 2289 1844
Raymond YW Mak
New Ventures Head of Sales, PwC Hong Kong
Tel: +852 2289 2922