Software greases the wheels

From products to services: a survival guide for TMT companies


The Technology, Media, and Telecommunications (TMT) sector continues to evolve. In the six years since Marc Andreessen first wrote that, “software is eating the world,” the rapid disintegration of the products-focused business model has been matched only by the quickening pace of advanced technology adoption. And all indicators suggest that this trend will only accelerate in the coming years.

Transitioning from a products-focused business model to a services-focused model driven by technology requires addressing multiple areas such as strategy and structure, offerings and operations, as well as establishing a framework for responding to risks and regulations.

While these considerations are unique to each company, and there is never a simple answer to the challenge of transformation, we have identified four guiding principles that provide a blueprint for making bold decisions.

Contact us

Brad Silver
Global Technology, Entertainment & Media, and Communications Leader, PwC US
Tel: +1 (646) 471 0696

Raman Chitkara
Global Technology Leader, PwC US
Tel: +1 (408) 817 3746

Stefanie Kane
Global Media Leader and TMT Assurance leader
Tel: +1 646 471 0465

Thomas Tandetzki
Global Telecommunications Leader, PwC Germany
Tel: +49 211 981 1105

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