Software greases the wheels

From products to services: a survival guide for TMT companies


The Technology, Media, and Telecommunications (TMT) sector continues to evolve. In the six years since Marc Andreessen first wrote that, “software is eating the world,” the rapid disintegration of the products-focused business model has been matched only by the quickening pace of advanced technology adoption. And all indicators suggest that this trend will only accelerate in the coming years.

Transitioning from a products-focused business model to a services-focused model driven by technology requires addressing multiple areas such as strategy and structure, offerings and operations, as well as establishing a framework for responding to risks and regulations.

While these considerations are unique to each company, and there is never a simple answer to the challenge of transformation, we have identified four guiding principles that provide a blueprint for making bold decisions.

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Wilson Chow

Global Technology, Media and Telecommunications Leader, Partner, PwC China

Tel: +86 755 8261 8886

Ennèl van Eeden

Global Entertainment and Media Leader, Partner, PwC Netherlands

Tel: +31 (0)88 792 45 40

Thomas Tandetzki

Global Telecommunications and TMT Assurance Leader, PwC Germany

Tel: +49 211 981 1105

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