How can finance leaders drive transformative change and maintain a competitive advantage?

Insurance finance reinvented: Driving business value and growth

September 23, 2025

Imagine a finance function that’s helping to make the big strategic calls within your business. Imagine a finance function that can deliver far more for far less. As our survey of insurance finance leaders (directors and above) underlines, this bold new vision for finance isn’t just aspirational - it's now fully actionable.

The big question is how to make the most of the opportunity to reinvent finance and deliver the support your business needs.

As we explore in the Insurance finance reinvented report, technology is making this transformation possible by freeing up finance teams from routine demands, boosting their analytical capabilities and shifting their roles from performance enablers to true business partners. But obstacles still need to be overcome – reinvention is as much a cultural as a technological leap as finance teams look to become more agile, proactive and strategically engaged.

Success demands both openness to change and a readiness to challenge the status quo, led by a forward-thinking CFO.

Insurance finance reinvented

Driving business value and growth

(PDF of 1.26MB)

The key priorities for insurance finance leaders

Seizing the strategic opportunity

Rear view focused annual budgets and forecasts are becoming less and less relevant. Your finance team should be asking what outputs and insights are genuinely relevant in today’s fast-changing business landscape. How can they make the most of their analytical skills to meet these demands?

52% of finance leaders see their role shifting from performance enablers to strategic partners

Moving to the forefront of modernisation

Emphasising finance’s role as an enterprise innovator would improve its ability to compete for investment in transformational areas such as cloud-based solutions and AI.

20% of finance leaders see data management as the area in most urgent need of overhaul, with 43% placing it in the top three priorities

Counting what really counts

Insurance finance leaders are transitioning from traditional roles to strategic innovators who engage with market dynamics. Modern skillsets in data analytics and tech acumen redefine finance's role in fostering business collaborations and driving market-centric innovations.

50% of finance leaders see finance’s deep understanding of what drives profitability as the area where their teams can make the most decisive impact, with 84% ranking it among the top three priorities

Harnessing the supercharged tech potential

AI offers transformative capabilities, yet its integration in finance remains slow. This not only underlines the need for more urgency and ambition for AI implementation, but also closer integration into enterprise-wide transformation.

57% of finance leaders believe AI will have a significant impact on priority processes, with a further 13% recognising its potential for a full operating model redesign

Delivering far more with far less

Finance has the opportunity – arguably the necessity – to transform from large-scale, human-intensive operations into a more streamlined and technologically adept model. Success not only depends on harnessing technology and realising its potential, but also challenging existing ways of working.

Finance teams take an average of 15 days to close accounts, but have set a target of ten days within two years

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Contact us

Alex Bertolotti

Global Insurance Finance Transformation Lead & UK Insurance Lead, PwC United Kingdom

Jan-Huug Lobregt

EMEA Insurance Finance Transformation Lead, PwC Netherlands

Alwin Swales

UK Insurance Finance Transformation Lead, PwC United Kingdom

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