Retail realities of doing business today

Retail realities of doing business today

Retailing used to be so simple – open a store, source products, buy one, sell one… and repeat. However, things look rather different in the digital world, which has driven a revolution in the way we engage, interact and transact with customers.  PwC and SAP jointly commissioned a research study, surveying over 300 retailers and 2,100 consumers across six European countries to explore consumer and retailer perspectives on the integrated shopping experience.

Contact us

John G. Maxwell
Global Consumer Markets Leader, PwC United States
Tel: +1 (646) 471 3728

Harry Doornbosch
Global Consumer Markets Tax Leader
Tel: +31 (0) 88 792 36 83

Hans Borghouts
Global Consumer Markets Advisory Leader, PwC Netherlands
Tel: +31 (0) 88 792 76 71

Melissa Palmer
Global Consumer Markets Assurance Leader
Tel: +1 (617) 530 4473

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