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Retail realities of doing business today

Retail realities of doing business today

Retailing used to be so simple – open a store, source products, buy one, sell one… and repeat. However, things look rather different in the digital world, which has driven a revolution in the way we engage, interact and transact with customers.  PwC and SAP jointly commissioned a research study, surveying over 300 retailers and 2,100 consumers across six European countries to explore consumer and retailer perspectives on the integrated shopping experience.

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John G. Maxwell
Global Consumer Markets Leader, PwC United States
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