PwC announced that it was cited as a Leader in The Forrester Wave™: Microsoft Business Applications, Q1 2026.
Commenting on PwC, the report mentions the following:
- Strategy. PwC emphasizes innovation and cocreation with Microsoft and using the Agent OS platform to orchestrate intelligent agents and accelerate migration planning, dependency mapping, and AI-enabled delivery. Its strategy combines AI-first design, industry accelerators, and structured enablement programs. Joint go-to-market initiatives include codevelopment with Microsoft engineering teams, FastTrack collaboration, and industry-specific campaigns in sectors such as financial services and healthcare.
- Capabilities. PwC excels in digital transformation consulting, custom solution design, template customization, and industry cloud deployments, enabling tailored, compliant implementations across sectors. Its capabilities for AI-enabled platforms, intelligent insights, and Copilot integration, supported by the Agent OS platform and reusable intellectual property (IP), are on par with others in this evaluation. Its global MBAS factory model and co-innovation with Microsoft engineering teams further differentiate PwC by accelerating delivery through structured Copilot enablement and industry-specific go-to-market initiatives.
- Customer feedback. Customers praise PwC’s strong technical expertise, proactive issue resolution, and collaborative leadership, although they note challenges with aggressive timelines, resource alignment, and initial project scoping on large-scale implementations. PwC is a Customer Favorite in this evaluation.
- Forrester’s take. PwC is a good fit for enterprises seeking an AI-first Microsoft partner with deep industry expertise and global delivery scale.
Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. For more information, read about Forrester’s objectivity here.
“We are proud to be recognised as a leader in the Forrester Wave for Microsoft Business Applications Services. In today’s hyper-personalized, data-driven economy, truly understanding your customer requires intelligent systems. By embedding AI across all aspects of customer engagement and finance and operations, organizations can move from reactive insights to predictive and autonomous decision-making. Together, PwC and Microsoft Dynamics 365 enable intelligent sales and service experience, unify enterprise finance, supply chain and operations data, and activate AI-powered insights. By combining our deep industry expertise with the power of Microsoft Dynamics 365 and AI, PwC enables organizations simplify, automate and innovate their core business processes to drive enterprise value and sustained growth.”
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