AI and the workforce: Why augmentation is winning over automation

  • Podcast
  • 2 minute read
  • May 14, 2026

The real impact of AI in today’s enterprises is not job elimination or full automation—it lies in augmentation, human judgment, and reliability. Across industries, organizations are adopting AI in pragmatic ways, recognizing that full automation rarely delivers lasting competitive advantage, and that real value comes from designing AI to support decision making rather than replacing it.

In its latest podcast, Technology Business Research, Inc. (TBR) discusses the practical delivery of AI solutions with Rob Kopel, Partner and AI Leader at PwC Australia.

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Rob Donnelly

Rob Donnelly

Global Analyst & Advisor Relations Leader, PwC US

Tel: +1 (917) 471 3355

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