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What's The New Equation?

A community of solvers coming together in unexpected ways.

Our vision for the PwC Network, fuelled by our Purpose, is to be the most trusted and relevant professional services business in the world ‒ one that attracts the best talent and combines the most innovative technologies, to help organisations build trust and deliver sustained outcomes.

We’re calling our refreshed global strategy The New Equation, and it speaks to the two most fundamental needs clients and organisations are grappling with today. 

First is the urgency to successfully respond to, and change, in the face of the major shifts shaping the world: technological disruption, resource scarcity, demographic and social change, and the continuing effects of the COVID-19 pandemic. Second is the need to build trust at a time when it is both more fragile and more complicated to earn.

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Delivering sustained outcomes which make a difference

Our approach embodies who we are: a community of solvers coming together in unexpected ways to deliver outcomes for organisations, their customers, stakeholders and communities, which make a positive and enduring impact right across the value chain.  

Our formula is simple: we deliver bold ideas, solutions which are human-led and tech-powered and meaningful experiences which deliver real-life results for our region which is undergoing massive and fast transformation.

Solving for the issues that matter to our clients and the world
Solving for delivering virtual healthcare to patients anytime, anywhere

The health ministry of a Middle East government became concerned, during the first wave of the COVID-19 pandemic, that people who needed medical attention were staying away from hospitals and clinics. 

The GCC post-pandemic: Massive and fast transformation

Post COVID-19, we are entering a new phase of transformation that will be massive in scale and extremely fast moving. Here we highlight five areas where an accelerated cycle of repair, rethink and reconfigure will be vital to achieving this transformation.

Are you ready for the ESG revolution?

Societal need and business opportunity are coming together to transform the way companies craft strategy, drive performance, and report results.  


You can’t buy trust - you have to earn it

Trust has never been more important. It’s the link that connects your organisation, your people, your customers, your stakeholders and the world. We know that trust isn’t something you can buy off the shelf. It’s something you earn through every interaction, every experience, every relationship and every outcome delivered.

A world built on the foundations of trust and transparency
Solving for building trust in critical infrastructure

One of the world’s leading industrial companies, and a leader in the GCC region, wanted a deeper understanding of the risks and potential vulnerabilities of its manufacturing operations to ensure a consistent level of cybersecurity at every site.

Private Equity’s ESG journey - from compliance to value creation

PE firms putting Environmental and Social Governance (ESG) at the heart of their business strategy will be the game changers in the new sustainable economy. And just as there will be leaders, there will also be laggards. Those PE firms that fail to embrace ESG will risk value erosion.


Reinventing the Gulf region: putting local economies, citizens, and innovation first

The COVID-19 pandemic has accelerated and amplified the economic, social, and environmental challenges facing the GCC. Now is the time to foster a more comprehensive understanding of the region’s tensions and their underlying trends, and to craft and pursue cohesive policies and reforms to resolve them. The region’s future depends on the steps it takes today.

People solving together powered by technology

The New Equation is a future that is human-led and tech-powered. For us, people and technology work hand in hand. It's about how human ingenuity combines with technology innovation and experience to deliver faster, more intelligent and better outcomes while building trust across the value chain.

People and technology working together to create a stronger tomorrow
Solving for reimagining government services

To provide citizens with a seamless, fully integrated and digitised experience, a Middle East government wanted to unify their services, ranging from healthcare and housing to culture and tourism, on a single platform.

Vision 2030: accelerating digital transformation

Vision 2030 priorities, such as investment in digital infrastructure, played a key role in ensuring Saudi Arabia was well prepared for the pandemic. With digital tools now playing a greater part in the daily life of most citizens and residents, it is time for governments and private companies to accelerate their digital agendas and continue this technology-led transformation of the society and the economy.

Solving for transforming mobility with AI and cloud

To deliver more value and a better experience to customers and employees, a transport authority in the Middle East wanted to understand its current artificial intelligence (AI) capabilities and needs, and accelerate AI adoption and innovation across the organisation.

Contact us

Hani Ashkar

Hani Ashkar

Middle East Senior Partner, PwC Middle East

Tel: +971 4 304 3100

Stephen Anderson

Stephen Anderson

Middle East Strategy and Markets Leader, PwC Middle East

Tel: +971 4 304 3100

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