PwC and Microsoft generative AI

Trust. Transform. Amplify.

Generative AI is everywhere and moving fast

The impact of generative AI (GenAI) on business is undeniable. But with breakthrough innovations come new trust challenges — including protecting data and intellectual property. We know this because we’ve built and scaled generative AI for ourselves. And with PwC’s investment in AI capabilities and an industry-leading relationship with Microsoft we can help you drive secure and responsible business-led transformation, powered by GenAI.

We help clients transform and disrupt their business with AI, in a responsible way. When this is combined with Microsoft’s GenAI model and a secure Azure environment, this can mean better data protection and business outcomes.

PwC and Microsoft are making GenAI the business exponential. See where it can take you.


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GenAI and it's business impact

Explore the impact GenAI can have on businesses via the interactive graphic below.

GenAI is artificial intelligence designed and trained to create, enhance, summarise or analyse text, data, code, images, voices and more. Compared to conventional AI, generative AI can be more scalable and easier to use. But secure, effective use typically requires both upskilling and rigorous oversight. Microsoft offers a wide range of generative AI tools from Microsoft Copilot, which are being integrated into Microsoft 365 and Power Platform, to Azure OpenAI Services, which combines the power of advanced AI models like GPT-4 and DALL-E with the security and governance of Microsoft Azure.

GenAI can help enhance or automate business processes that involve text, data, code, images or voices. It can also create and increase certain risks to security, privacy, bias, ethics and brands. PwC solutions built securely on Microsoft Azure are designed to deliver valuable business outcomes and manage risks.

GenAI can lead to productivity breakthroughs. It can automate and augment customer service, software development, data analytics, back-office processes such as finance and HR, and more. This new level of productivity can enable business models that might previously have been too costly — such as hyper customising products and services for individual customers.

Responsible AI is a methodology that is foundational for AI’s trusted, ethical use. It’s better to implement trust by design and ethics by design from the start rather than racing to close gaps after systems are up and running. PwC’s Responsible AI framework  offers templates and code-based assets that cover the entire generative AI lifecycle. It addresses cybersecurity, governance, risk management, compliance, privacy, performance, responsible practices for everyday users, and more.

PwC offers real-world experience with GenAI — including upskilling, governance, and protection of underlying data. PwC now has one of the largest implementations of Azure OpenAI in the world and our AI “factory” operating model enables rapid scale and ROI. Microsoft is a leader in secure generative AI technology with more than 4,500 customers already using Azure OpenAI. Our industry-leading relationship can help companies turn generative AI into your business exponential. 

PwC's GenAI solutions built on Microsoft

Secure and responsible business-led transformation

Knowledge modernisation

Join the future of knowledge work by enabling GenAI on Azure OpenAI to drive productivity improvements in repetitive tasks such as knowledge capture, process automation and content generation. Our solution and AI factory model can take you from ideation to execution: mapping challenges, preparing your data and workforce, and more.

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GenAI Azure quickstart

Start your AI journey by deploying and configuring Microsoft Azure OpenAI API endpoints and integrations with foundational infrastructure. By leveraging the security, scalability, and seamless integration offered by the Azure cloud platform, organisations can confidently develop powerful AI solutions while ensuring the confidentiality and integrity of data within their own environment.

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GenAI responsible AI framework

At a time when trust is more important than ever, we're the authorities on trust by design. Our Responsible AI framework addresses cyber, privacy, compliance, bias, performance, ethical risks and more to develop a strategy to navigate the tradeoff between the risks and opportunities of AI. Our methodology is designed to work with Microsoft’s secure technology alongside its RAI guiding principles.

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Customised and private chat tools

Remove the risk from public and open-sourced models by creating a private version of ChatGPT using Azure OpenAI and Power Platform. With Microsoft Azure’s technology stack, you safely and securely customise it to your unstructured data. We know first-hand how well this can work: ChatPwC is currently taking productivity to new levels across our business.

Intelligent employee experience

Make work more productive — and enjoyable. Create an intelligent workforce experience and drive new ways of working with Microsoft 365 Copilot built on technology you use every day with a customised, end-to-end experience and integrations to suit your use cases.

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Contact us

Mauro Xavier

Mauro Xavier

Microsoft Alliance Leader EMEA, Partner, PwC Spain

Tracey Kennair

Tracey Kennair

Microsoft Alliance Lead, PwC Australia

Stephanie  Mosticchio

Stephanie Mosticchio

Principal, US Microsoft Alliance Leader, PwC United States

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