NEW YORK- November 4, 2019 --- PwC’s Digital Trust Insights: Data Trust report analyzes a small group of companies that are leading the way in building trust in data, and offers a guide for others looking to improve their ability to extract value from their data in a secure and ethical way.
Today, companies that don’t have a formal process for valuing their data assets are in the minority. 72 percent of more than 3,500 respondents in PwC’s Digital Trust Insights survey said their organization already has one. Of the survey respondents who have a formal process for assigning value to their data, 37 percent involve the data privacy team consistently in the process. They are the data trust pacesetters.
Data trust pacesetters stand out
The one thing in common the Digital Trust Insights survey found with data trust pacesetters is: They are skillful at valuing and using data to improve their bottom line. Among pacesetters, 61 percent have developed plans for using data to make their operations run smarter and faster, compared with just 46 percent of all companies. As a result, they are three times more likely to see ROI (24 percent) than the rest (7 percent).
Another way they stand out is how they deal with challenges. As data has multiplied, so have regulations to protect privacy and data. Data trust pacesetters see regulations as an opportunity rather than a roadblock. They can create trust within an organization and ensure that data is centralized, which encourages collaboration. More than three-fourths of the pacesetters surveyed said regulations help make their business operations run smoother and faster.
Why the data privacy team should be involved in data valuation
The value of customer data—profiles, transactions, preferences and behaviors—is wholly determined by the organization that owns and uses the data, and will change depending on the context, or what they want and are able to do with it.
Assigning value to data is an important discipline to master and having a data privacy team can help put a value on an organization's data. Possession and use of data create responsibilities, which in turn affect its ultimate value to the organization.
Many regulations now specify the way data needs to be handled (which adds compliance costs), the limits on the use of data (which reduces commercialization potential), and the consequences of losing data or allowing it to be breached (which increases risks and associated costs).
Five traits of data trust pacesetters
Our analysis shows pacesetters stand out in five distinct areas.
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