Where do you stand on the customer trust spectrum?

To find out, take our two-minute test, which assesses perceived customer trust across three key dimensions.

The Leadership Agenda

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Is customer trust your competitive advantage, or a lurking weakness?

Our diagnostic uses questions from our 25th Annual Global CEO Survey to plot your consumer trust profile over six key dimensions. Take the two-minute test to reveal your company’s profile and compare it to the average score of thousands of CEOs.

A recent PwC survey of more than 5,000 business leaders, employees, and consumers revealed a sobering disconnect: 87% of executives think consumers have a high level of trust in their business, whereas only 30% of consumers say they trust companies. How much does this trust gap really matter? A lot, according to data generated by another PwC report, the 25th Annual Global CEO Survey. CEOs’ answers to the questions in the above diagnostic, taken from the survey, were used to create a customer trust index, which, when analysed alongside company financial data, yielded a striking correlation: high scores on the trust index went hand in hand with better performance outcomes.

Find out how customer trust, when combined with two other key actions, can improve business outcomes.

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Fredrik Lindblad

Fredrik Lindblad

Sweden Data & Analytics Leader

Blair Sheppard

Blair Sheppard

Global Leader, Strategy and Leadership, PwC United States

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