Technology News: Where did my gross margin go?

Executives try all kinds of things to increase revenue and profits - expanding services, launching complimentary products, driving cost reductions, and shifting channel strategy. Yet for all the work and ingenuity that goes into these plans, many managers can’t actually tell you what impact any particular program is having on their gross margins.

Gross margin analysis of revenue driving factors can be very useful because the analysis can pinpoint your key issues. Once the issues driving the poor gross margins are understood, specific programs can be put in place to drive improvements.