Main report and country perspectives

The emerging markets of South America, Africa, Asia and the Middle East (SAAAME) are growing rapidly - and this is leading to a radical shake-up in the competitive environment for financial services businesses, both within the SAAAME region and beyond.

'Capitalising on the rise and inter-connectivity of the emerging markets', is the latest Point of View in our Project Blue framework which:

• looks at how the industry landscape is being transformed, where the real opportunities lie and how your business can capitalise on them.
• draws on the perspectives of industry leaders and PwC’s network around the world.
• brings together a huge amount of research into the forces shaping the global economy, customer expectations and government policy.

To augment the report, companion studies from our local teams in China, India, Brazil, Singapore, Hong Kong, South Africa and the Middle East look at the challenges and opportunities in their particular country or region.