PwC Middle East Location Intelligence Services

Analytics enabled value creation

PwC Location Intelligence solution provides granular insights by combining your internal portfolio performance data with our rich data repository including footfall, demographics and market dynamics. 

We conduct in-depth analysis on asset performance, to help you make data-driven decisions and manage uncertainty in these turbulent times.

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Our enablers

Client Case Studies

Client Case Study I
Asset performance assessment for multiple targets for a major fuel retailer
Client Case Study II
Strategic Business Plan Review for organic expansion

The Challenge

Our client was looking to expand by acquiring fuel stations in a new market and wanted to conduct assessment of the target stations operations.

The Outcome

Through our location intelligence solution, we identified external factors that were affecting the profitability of the target stations. It also provided our client visibility into detailed catchment area dynamics such as competition presence, non-fuel retail offerings, potential footfalls and population.

Our client was able to identify gas stations that were heavily impacted by competition from well-known brands with better non-fuel offerings. Our station level in-depth analysis helped them assess the performance and expected potential to allow our client to negotiate better value when acquiring the target stations.

The Challenge

Our client was looking to invest in the international expansion of one of the largest food retailers in the Middle East and wanted to review the robustness of the business plan given the prospective store openings and their locations.

The Outcome

Leveraging our location intelligence tool, we mapped the food retail supply and demand drivers for key cities and assessed the prospective new store locations in terms of population density, presence of competitors, affluence and food retail spend and availability of total modern retail space.

To validate the efficacy of the business plan, we estimated the effective spend per sqm for each prospective store and compared it to the expected revenue per sqm. This helped our client to gauge which proposed sites are likely to fall short of revenue expectations given existing gaps in supply and demand and highlighted new stores that would have potential cannibalisation in future.

We also identified other areas where further expansion could take place by examining white spaces based on the mismatch of food retail supply and demand in all major cities across the country.

Only 33% of organisations say that their tax function is fully integrated within their business, and just 12% say that they have a strong relationship with tax authorities.

Collaboration is a key component of successful tax operations, but for many, the tax function is still working in relative isolation from the rest of the business. Developing closer ties and more seamless interactions between the tax function and senior finance leadership, whilst also continuing to build and cement relationships with tax authorities and external advisors is critical.

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Next steps

Our report identifies some critical actions for businesses to take in order to build an efficient and robust tax function to weather today’s existing challenges and transform for the future.

Ensure tax has a seat at the top table

Tax should be an essential element of strategic decision-making across the business.

Secure the budget

Make a clear business case for the budget, to upgrade the tax function and be ready to deal with the expected rise in legislation and complexity.

Automate & digitise

The tax authorities have the latest technology available, and real-time reporting and compliance is moving closer. Organisations must commit to an investment in digital technology that will allow their tax function to keep pace.

Transform & upskill

The tax function of the future is technology-driven and strategically-focused – and that means that inhouse tax skills need to evolve with it.

Build relationships with the tax authorities

A personal relationship and regular contact with tax authorities will help to smooth inevitable encounters in the future.

Contact us

Timur Korshlow

Timur Korshlow

Partner, Advanced Analytics, PwC Middle East

Tel: +962 792 964 770

Nicolas Boukhalil

Nicolas Boukhalil

Partner, Middle East Energy, Utilities and Resources, PwC Middle East

Tel: +971 52 745 1682

Roy Hintze

Roy Hintze

Partner, Middle East Consumer Markets, PwC Middle East

Tel: +971 56 682 0528

Anshul Malik

Anshul Malik

Director, Advanced Analytics, PwC Middle East

Tel: +971 54 793 3289

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