Digital disruption is raising fundamental questions for the magazine and newspaper industries. This article highlights how economic shifts and competitive forces are triggering new strategies and wide divergences between markets.
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While digital will grow strongly, it will still make up only 30% of total consumer magazine revenue in 2020, up from 16% in 2015. Consumers have proved reluctant to spend money on digital magazines, and digital ad space costs far less than its print equivalent. Ad-blocking software and the ready availability of free online alternatives will also hinder revenue growth.
While total global magazine revenue – including both consumer and trade – will be virtually flat through 2020, experiencing a compound annual decline of 0.1%, several markets across the world will exhibit healthy growth. Examples include India, with total magazine revenue projected to rise at a 4.1% CAGR; Indonesia, with a 3.4% CAGR; and Peru, with a 6.3% CAGR.
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The Australian Entertainment & Media Outlook 2016-2020 highlights growth through diversity with a focus on talent, geography and business models.
This follow-up report explores consumer attitudes and preferences towards wearable technology - what’s changed, what’s improved, and what the wearable future has in store for the US and beyond.
This independent PwC study, commissioned by RT, explores the evolving trends in cross-border news, the drivers of these trends, and assesses what the future might hold.
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