Magazine publishing

Transitioning from a print past to a digital future

Digital disruption is raising fundamental questions for the magazine and newspaper industries. This article highlights how economic shifts and competitive forces are triggering new strategies and wide divergences between markets.


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The difficulty of monetising digital magazines means digital growth will not make up for print losses

While digital will grow strongly, it will still make up only 30% of total consumer magazine revenue in 2020, up from 16% in 2015. Consumers have proved reluctant to spend money on digital magazines, and digital ad space costs far less than its print equivalent. Ad-blocking software and the ready availability of free online alternatives will also hinder revenue growth.

Growing middle classes and economies will drive consumer magazine revenues in developing markets, while developed economies wane 

While total global magazine revenue – including both consumer and trade – will be virtually flat through 2020, experiencing a compound annual decline of 0.1%, several markets across the world will exhibit healthy growth. Examples include India, with total magazine revenue projected to rise at a 4.1% CAGR; Indonesia, with a 3.4% CAGR; and Peru, with a 6.3% CAGR.

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Pauline Orchard
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Nicholas Braude
Global TICE Public Relations
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Global Entertainment & Media Leader, PwC US
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