Digital disruption is raising fundamental questions for the magazine and newspaper industries. This article highlights how economic shifts and competitive forces are triggering new strategies and wide divergences between markets.
While digital will grow strongly, it will still make up only 30% of total consumer magazine revenue in 2020, up from 16% in 2015. Consumers have proved reluctant to spend money on digital magazines, and digital ad space costs far less than its print equivalent. Ad-blocking software and the ready availability of free online alternatives will also hinder revenue growth.
While total global magazine revenue – including both consumer and trade – will be virtually flat through 2020, experiencing a compound annual decline of 0.1%, several markets across the world will exhibit healthy growth. Examples include India, with total magazine revenue projected to rise at a 4.1% CAGR; Indonesia, with a 3.4% CAGR; and Peru, with a 6.3% CAGR.
The Australian Entertainment & Media Outlook 2016-2020 highlights growth through diversity with a focus on talent, geography and business models.
This follow-up report explores consumer attitudes and preferences towards wearable technology - what’s changed, what’s improved, and what the wearable future has in store for the US and beyond.