Responsible business

Understanding risks and opportunities
We create value for business and our communities in the areas of ethics, integrity and trust, and by using our core skills to help address issues central to fostering a sustainable business.


We believe today’s biggest business opportunities lie in society’s biggest challenges – from the management of natural resources to making business more transparent, trusted and fair.

We’re making responsibility part of our own core services, thinking about what it means across our businesses – so responsible business is understood inside PwC and built into the services we provide for others. To learn more about our commitment to responsible business please see our CR commitments page.

We’re looking to build corporate responsibility into relevant services and products where it will help us to deliver enhanced quality and value.

We’re focusing on the issues of ethics, integrity and building trust – by reflecting our ethics, standards and integrity in everything we do and also by working to ensure we generate the greatest impact we can on these issues which are fundamentally related to our business. Our global Code of Conduct provides a broad range of guidance about the standards of integrity and business conduct that are expected of all employees. Click here to learn more about our approach to quality and ethics.

In addition to our Global Code of Conduct we have also adopted a Tax Code of Conduct for the PwC network, in response to growing concerns in the marketplace about the impacts of our tax services. To learn more about our Tax Code of Conduct please visit our Global Tax website.

We’re creating new client services — using our distinctive skills and expertise to help others build more transparent, responsible businesses. We’ve developed new Sustainability and Climate Change services and are continuously investing in research and innovation to meet growing demand for support on the opportunities and risks on environmental and social challenges. Helping businesses around the world turn corporate responsibility into ‘business as usual’.

In response to a growing desire from business, government and communities to help create positive change for Indigenous Australians, PwC Australia embarked on a challenging long term process to create a separate new firm – the first of its kind in the PwC network. PwC Australia’s Indigenous Consulting is majority owned and operated by Indigenous consultants, governed by a majority Indigenous board with an Indigenous chair. It provides advice, develops strategies and supports their execution to help realise the commercial and community potential of Indigenous projects, policies and programs. Learn more here.

We’re creating new reporting standards - as part of our work in this space we are partnering with clients, NGOs and other organisations to develop innovative corporate practices such as integrated corporate reporting, environmental profit and loss statements and total impact measurement and management (TIMM).

PwC in the Netherlands established the PwC Transparency Awards in 2004 to recognise the quality and transparency of reporting by not-for-profit organisations. The Awards have since been adopted by other PwC firms around the world, including Australia, Canada, Germany and Korea. PwC Germany has also worked with local experts to develop 'Transparency Check', a globally accessible online tool which provides NGOs and social enterprises with a free self-assessment report containing valuable insight into the transparency of their reporting. PwC UK's annual Building Public Trust Awards are helping to raise standards of transparency in measurement and reporting practices for businesses.

We’re continuing to develop our approach to responsible and ethical procurement – Suppliers are important stakeholders within the global value chain. At a local level, several PwC firms have relevant supply chain policies in place including: Australia, Canada, Czech Republic, India, Russia, UK and US. We also believe PwC firms have an opportunity to leverage their purchasing power to influence social and environmental performance in our supply chain.

See also...


“In the business world, the winners are those who fully integrate corporate responsibility into their business strategy and operations, treating it as a serious channel for creating and delivering value that had previously not been recognised or valued. ”

Norbert Winkeljohann,
PwC Germany Senior Partner and member of the Network Leadership Team