Responsible business

Understanding risks and opportunities

We create value for business and our communities in the areas of ethics, integrity and trust, and by using our core skills to help address issues central to fostering a sustainable business.

We believe today’s biggest business opportunities lie in society’s biggest challenges – from the management of natural resources to making business more transparent, trusted and fair.

We’re making responsibility part of our own core services, thinking about what it means across our businesses – so responsible business is understood inside PwC and built into the services we provide for others.

We’re looking to build corporate responsibility into relevant services and products where it will help us to deliver enhanced quality and value.

We’re focusing on the issues of ethics, integrity and building trust – by reflecting our ethics, standards and integrity in everything we do and also by working to ensure we generate the greatest impact we can on these issues which are fundamentally related to our business.

We’re creating new client services, using our distinctive skills and expertise to help others build more transparent, responsible businesses. We’ve developed new Sustainability and Climate Change services and are continuously investing in research and innovation to meet growing demand for support on the opportunities and risks on environmental and social challenges. Helping businesses around the world turn corporate responsibility into ‘business as usual’.

We’re creating new reporting standards as part of our work in this space, partnering with clients, NGOs and other organisations to develop innovative corporate practices such as integrated corporate reporting and environmental profit and loss statements. PwC in the Netherlands established the PwC Transparency Awards in 2004 to recognise the quality and transparency of reporting by not-for-profit organisations. They have since been introduced by other PwC firms around the world, including Australia, Canada, Germany and Korea. In the UK, our annual Building Public Trust Awards are helping to raise standards of transparency in measurement and reporting practices for businesses.