15th Annual Global CEO Survey

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In the 15th Annual Global CEO Survey, we set out to understand how businesses are preparing for growth in their priority markets. We surveyed 1,258 CEOs based in 60 different countries and talked to a further 38 CEOs face-to-face in the last quarter of 2011.

We found that most multinational companies have been adjusting, without fanfare, to the new global economic reality for some time. This year, CEOs have made clear that they are not backing away from global growth programmes but in fact are deepening their commitments to their most important markets. Among the CEOs we interviewed, the goal of delivering results by growing whole operations – not just sales – outside of their home base is the same.

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Commitments to doing more business globally are accelerating in 2012 despite economic, regulatory and other uncertainties. CEOs see the fundamentals for future growth still squarely in place. To understand how businesses are preparing for growth in their priority markets, we surveyed 1,258 CEOs based in 60 different countries and talked to a further 38 CEOs face-to-face for our 15th Annual Global CEO Survey. Delivering results: Growth and value in a volatile world explores CEO confidence in prospects, and how they are building local capabilities and creating new networks for new markets.

We asked CEOs how they see the global economy evolving and how they expect to deliver real business results. We found a growing sense of preparedness and optimism. This document highlights the key findings from our 15th Annual Global CEO Survey

The quality and availability of key talent is crucial to success in this fast-moving world, allowing businesses to seek out fresh sources of value and capitalise on opportunities that competitors without the right people will be unable to exploit.

Continued uncertainty has taken a toll on CEO confidence in their prospects for business growth in 2012. But companies aren’t on the defensive. Drawing on findings from our 15th Annual Global CEO Survey, 10 Minutes on the CEO agenda explores eight critical questions for business leaders as they position their companies for long-term growth in their priority markets.

Our graphical representation of the key findings, as seen on the 'Explore the data' page, is designed to help you digest the information.

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