In the 15th Annual Global CEO Survey, we set out to understand how businesses are preparing for growth in their priority markets. We surveyed 1,258 CEOs based in 60 different countries and talked to a further 38 CEOs face-to-face in the last quarter of 2011.
We found that most multinational companies have been adjusting, without fanfare, to the new global economic reality for some time. This year, CEOs have made clear that they are not backing away from global growth programmes but in fact are deepening their commitments to their most important markets. Among the CEOs we interviewed, the goal of delivering results by growing whole operations – not just sales – outside of their home base is the same.
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