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Value in motion
Discover the future of your industry with PwC's Value in motion study. Learn how AI and climate change are reshaping industries to create new growth opportunities.

Leverage innovation so you can lead in an industry that never stays still
Competition is heating up. Streaming giants are battling subscription fatigue and face slowing growth, while social media and gaming platforms steal the show. AI and ad tech are opening the door to new content creation and revenue opportunities. Companies can seize these opportunities by rethinking partnerships, restructuring portfolios and embracing reinvention. The bold moves you make today, from acquisitions to diversification, will determine whether you’ll be able to thrive in an industry that rewards innovation.
Our teams help you navigate media’s shake-up—in areas such as M&A, technology transformation and regulation—while optimising your streaming, gaming, advertising and sports operations. We cut through complexity to simplify operations, unlock growth and deliver measurable results.
We help companies transform their advertising approach through optimised ad-tech ecosystems. AI-driven targeting and seamless omnichannel strategies no longer deliver results. The real power lies in precision targeting, personalisation and authenticity to create more meaningful audience experiences—strengthening relationships, increasing content value and boosting revenues across every platform.
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Featured
Discover the future of your industry with PwC's Value in motion study. Learn how AI and climate change are reshaping industries to create new growth opportunities.
Featured
A decade of value in motion, marked by reconfiguration and innovation, awaits. Seize the moment to extend your lead—or to catch up to rivals.
Featured
Get ready for AI, climate change and other megatrends to shift value pools, reconfigure industries and redefine the top management agenda.
Publication
PwC’s TMT insights financial reporting and accounting quarterly Q4 2024 report features emerging trends affecting technology, media and telecommunications companies.
Publication
Telcos can regain an edge by focusing on 5Cs: convergence, customer experience, commercial innovation, cost excellence, and complexity reduction.
Publication
What’s next in sports: from private equity involvement to innovative fan experiences, PwC unpacks the hottest trends. Dive into the playbooks and articles.
Industries are reshaping around fundamental human needs, creating value through collaboration across interconnected domains that now replace traditional value chains. Explore the domains relevant to your sector.