Entertainment & media
From paper to platform: Transforming the B2B publishing business modelThe challenges created by digital transformation and an uncertain economic environment mean changing rules of engagement, and the quest for relevance is now a top priority. A change of mindset is needed to re-evaluate what it takes for B2B publishers to survive and thrive. |
Back on track? The outlook for the global sports market to 2013The global sports market is achieving a gradual but robust recovery from the impact of the recent economic slowdown. This report forecasts regional revenues to 2013 across sponsorship, gate revenues, media rights and merchandising. |
Global Entertainment and Media Outlook: 2010-2014Now in its eleventh annual edition, the Outlook is a consistent, comprehensive source of global analysis for consumer/end-user and advertising spending. |
Cannes Lions 2010, June 20th-26thThe 57th annual International Advertising Festival explored the changing marketing landscape, looking at the effects of the global economic downturn and the prospects for digital growth which are reshaping how consumers interact with advertising and media. |