Leverage innovation so you can lead in an industry that never stays still

Entertainment and media

A man looking at a football match on TV

Competition is heating up. Streaming giants are battling subscription fatigue and face slowing growth, while social media and gaming platforms steal the show. AI and ad tech are opening the door to new content creation and revenue opportunities. Companies can seize these opportunities by rethinking partnerships, restructuring portfolios and embracing reinvention. The bold moves you make today, from acquisitions to diversification, will determine whether you’ll be able to thrive in an industry that rewards innovation.

How we can help

Our teams help you navigate media’s shake-up—in areas such as M&A, technology transformation and regulation—while optimising your streaming, gaming, advertising and sports operations. We cut through complexity to simplify operations, unlock growth and deliver measurable results. 

 

Optimise ad tech

We help companies transform their advertising approach through optimised ad-tech ecosystems. AI-driven targeting and seamless omnichannel strategies no longer deliver results. The real power lies in precision targeting, personalisation and authenticity to create more meaningful audience experiences—strengthening relationships, increasing content value and boosting revenues across every platform.

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Explore the domains of growth

Industries are reshaping around fundamental human needs, creating value through collaboration across interconnected domains that now replace traditional value chains. Explore the domains relevant to your sector.

We unite expertise and tech so you can outthink, outpace and outperform
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Contact us

Wilson Chow

Wilson Chow

Global TMT Industry Leader, Partner, PwC China

Werner Ballhaus

Werner Ballhaus

Global Entertainment & Media Sector Leader, Partner, PwC Germany

Lori Driscoll

Lori Driscoll

Global TMT Industry Advisory Leader, Principal, PwC United States

Vanesa Gonzalez

Vanesa Gonzalez

Global TMT Industry Assurance Leader, Partner, PwC Spain

Pavan Kakade

Pavan Kakade

Global TMT Industry Tax Leader, Partner, PwC United Kingdom