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Tariffs and Trade Policy Resource Centre

Reduce uncertainty. Inform strategy. Protect value.

Companies operating in North America are grappling with a new trade environment. Court decisions overturn tariff policies. Temporary import surcharges replace permanent ones. Evolving national security measures reshape what’s actually in effect. Rapid shifts in legal authority and policy tools have created new cost exposures, refund considerations, and compliance challenges for Canadian businesses selling into or operating in the US.

Tariffs are no longer a static cost to manage. They’re part of a dynamic policy environment that can change quickly, creating downstream impacts across pricing, supply chains, tax, and financial reporting. Companies that proactively align trade compliance, supply chain strategy, tax planning, and contract management will be better positioned to manage risk, capture recovery opportunities, and compete amid ongoing volatility.

How do US tariffs affect Canadian businesses?

Evolving tariffs and other trade actions can raise costs for Canadian companies and reshape their competitiveness in the US market. The impact depends on your industry, product mix, and supply chain design. Automotive, aerospace, industrial materials, chemicals, consumer goods, agriculture, and energy-related value chains typically face the highest exposure. Companies that model different scenarios—accounting for changes in scope, duration, and application—can pinpoint their risks and opportunities, and build a strategy that spans supply chains, trade, customs, tax, and regulations.

Tax Insights: US imposes 50% tariffs on Canadian dairy, alcoholic beverages, motor vehicles and various other goods

August 25, 2026 update: On August 22, 2026, the additional 50% tariff (under section 338 of the US Tariff Act of 1930 and discussed in our Tax Insights) became effective for covered Canadian origin goods.

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Key US trade policy developments affecting Canadian businesses when exporting to the US

Section 338 Tariffs on Canadian Goods

In July 2026, the United States invoked Section 338 of the US Tariff Act of 1930 to impose an additional 50% tariff on certain Canadian-origin goods, including dairy products, alcoholic beverages, motor vehicles and a broader range of products identified in the associated proclamations. The tariffs apply in addition to other applicable duties and generally apply regardless of whether the goods qualify for preferential treatment under CUSMA. Section 338 has rarely been used in modern trade policy and represents a significant expansion of trade measures affecting Canada-US commerce.  

Why this matters

  • Canadian exporters and US importers may face significant increases in landed costs and supply chain disruption as a result of the additional 50% duty. 

  • CUSMA qualification does not provide relief from Section 338 tariffs, requiring businesses to reassess pricing, sourcing, contractual arrangements and profitability models.

  • Companies should evaluate tariff classification, exclusions, customs valuation, transfer pricing considerations, and strategies to preserve potential protest and refund rights as the legal and regulatory landscape continues to evolve.

US Supreme Court decision invalidating IEEPA tariffs

In February 2026, the US Supreme Court ruled that the International Emergency Economic Powers Act (IEEPA) doesn’t authorize the president to impose tariffs without clear congressional approval. As a result, tariffs imposed under IEEPA in 2025 and early 2026 were invalidated. This eliminated a major source of executive-driven tariff authority and triggered significant refund considerations for affected importers.

Why this matters

  • Many Canadian exporters and their US customers were affected by IEEPA-based tariffs
  • For companies, the focus has shifted from tariff mitigation to refund recovery, cash-flow timing, transfer pricing, and financial statement implications
  • This ruling increases the importance of understanding importer-of-record status and contractual risk allocation

IEEPA tariff refunds: CBP process

Following the Supreme Court’s decision, the US Court of International Trade ordered US Customs and Border Protection (CBP) to remove IEEPA tariffs from unliquidated entries and to reliquidate eligible liquidated entries without regard to IEEPA duties. CBP is processing refunds administratively through its Consolidated Administration and Processing of Entries (CAPE) system.

Why this matters

  • Refunds are issued to the importer of record, which may be a US affiliate or customer—not the Canadian exporter
  • Companies may need to support their customers by providing documentation, assessing pricing impacts, and revisiting commercial arrangements
  • Recovery timing, interest entitlement, transfer pricing implications, and accounting treatment each require attention

Temporary replacement tariffs under Section 122 of the Trade Act

In response to the invalidation of IEEPA tariffs, the US introduced a temporary import surcharge under Section 122 of the Trade Act of 1974. Key components of this measure include a temporary, across‑the‑board import surcharge of up to 10% and exemptions for goods qualifying under the Canada‑United States‑Mexico Agreement (CUSMA). Additionally, the measure ends the combination (or “stacking”) of additional tariffs on goods subject to Section 232 tariffs. These tariffs apply for up to 150 days (unless extended by Congress) and are subject to important exemptions.

Why this matters

  • Short‑term tariffs increase pricing uncertainty and planning complexity

  • CUSMA origin qualification determines eligibility for the tariff exemption

  • Companies are managing overlapping trade measures with different legal bases and timelines

Expansion and recalibration of Section 232 tariffs on steel, aluminum, and copper

Section 232 tariffs now apply to the full customs value of covered products rather than only the metal content. Coverage of derivative products has expanded, with tiered rates based on sourcing and composition.

Why this matters

  • Canadian manufacturers, automotive suppliers, industrial companies, defence contractors, and energy firms face increased tariff exposure

  • Classification, valuation, and origin determinations are more consequential

  • Supply chain and sourcing decisions may require reassessment

De minimis suspension and US border treatment

Despite the IEEPA ruling, the suspension of US de minimis treatment continues, increasing costs and compliance burdens for companies managing low-value shipments, e-commerce operations, and direct‑to‑consumer sales.

Why this matters

  • Higher landed costs for low‑value shipments

  • Increased customs processing and compliance requirements

  • E-commerce and fulfillment strategies reliant on de minimis treatment may require reassessment

2026 CUSMA review and evolving trade relationship dynamics

Canada, the United States, and Mexico are engaged in the formal review process of CUSMA. While the agreement remains in force, the review could change how key provisions are interpreted, enforced, and prioritized—particularly in areas such as rules of origin, labour and environmental commitments, dispute settlement, and trade remedies.

Why this matters 

  • Outcomes from the CUSMA review could affect Canadian companies’ market access, their eligibility for preferential tariffs, and compliance expectations

  • Increased scrutiny or changes in enforcement will require greater attention to origin qualification, documentation, and governance

  • The review adds another layer of uncertainty alongside tariffs and other trade measures, reinforcing the value of scenario‑based planning over relying on a single forecast

Build your trade and tariff strategy: How PwC Canada can help

PwC Canada’s Customs and International Trade specialists work closely with tax, supply chain, deals, and economics teams to help companies navigate today’s rapidly evolving trade environment—from exposure assessment and refund recovery to supply chain redesign and long-term strategic planning.

A comprehensive assessment helps illuminate the full impact of tariffs and other trade actions on your business. This lets you develop a holistic strategy that encompasses supply chains, trade and customs, regulations, and tax. A scenario analysis is a crucial step. It helps pinpoint your risks and opportunities, helping you build an effective strategy to address those areas.

Examine potential options, key suppliers and customers, contracts, and potential exclusions to address trade and customs challenges. 

Review dependencies and use the information for potential supplier negotiations, sourcing, manufacturing, and stockpiling decisions.

Evaluate transfer pricing policies and transactional characterizations while considering the overall income tax impacts and opportunities of supply chain decisions, including the mix of income, tax attributes, and incentives.

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Martha Goncalves

Martha Goncalves

Partner, Tax, Customs & International Trade, PwC Canada

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Marc Levstein

National Tax Leader, PwC Canada

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