The journey from globalisation to ‘glocalisation’

How COVID-19 has accelerated the shift to more local and flexible operations

COVID-19 has forced manufacturers worldwide to conduct emergency reviews of their supply chains. As entire economies locked down overnight, companies suddenly faced national and international markets where they could no longer reliably source components, manufacture products or distribute their goods to customers. In addition, the crisis hit when global supply chains were already under pressure from new tariffs and restrictions resulting from trade disputes.

This report reflects global perspectives and draws on PwC’s latest research on supply chain management issues. It summarises insights regarding Germany, India, the United States, Greater China, the UK and the Middle East, where the pandemic has accelerated efforts by industrial companies to make inflexible global footprints more agile and responsive to demand, and the analysis of these insights. These are some of the key findings from the virtual panel session, titled ‘The Journey from Globalisation to Glocalisation’, involving leading experts at PwC from across the world at the Global Manufacturing and Industrialisation Summit’s #GMIS2020 Digital Series.

Overall, the following drivers have been identified as those that are accelerating the worldwide shift to “glocalisation” by manufacturers, regardless of where they operate:

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"One fact is already clear: COVID-19 has ensured that the case for moving from global to “glocal” operations has gained unstoppable momentum.”

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Anil Khurana

Global Industrial Manufacturing & Automotive Leader, Principal, PwC United States

Tel: +1 (734) 773 8902

Dr. Bashar El-Jawhari

Partner and Leader of Industry 4.0, Procurement and Supply Chain, PwC Middle East

Brett Cayot

Principal, PwC United States

Cara Haffey

Private Business Leader, Northern Ireland & Automotive and Manufacturing Leader, PwC United Kingdom

Tel: +44 (0)7809 551517

Jan Nicholas

Partner, PwC Hong Kong

Tel: +[852] 2289 5041

Dr. Michael Wagner

Partner, Fit for Growth EMEA Leader, Strategy& Germany

Shashank Tripathi

India Strategy and Research leader, PwC India

Tel: +91-22 6669 1002

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