The Big Tables

April 2024

Canada's tax incentives for film, video, digital media and animation projects

PwC’s The Big Tables provide an overview of the many tax credits that are available to the film and video, digital media and animation industries. The Big Tables are your starting place for understanding the incentives offered in 2024.

Big table of film and video incentives in Canada 2021
Big table of digital media incentives in Canada 2021
Big table of animation incentives in Canada 2021

In brief

Part 1 - The Big Table of film and video incentives in Canada

Navigating Canada's tax incentives for film and video

Canada’s film and television industry continues to rebound following the challenges it faced during the COVID-19 pandemic. In 2022, the annual volume of film and television production was $11.69 billion, and the industry generated $13.73 billion in gross domestic product while supporting approximately 241,000 jobs across Canada.1

The film and television industry is of vital importance in Canada, both economically and culturally. It is supported by federal, provincial and territorial governments, which encourage investment by domestic and foreign producers through incentives that help offset the cost of productions in Canadian locations.

1. Profile 2022 - Canadian Media Producers Association (CMPA), 2022

Part 2 - The Big Table of digital media incentives in Canada

Navigating Canada's tax incentives for digital media

While consumers have long enjoyed a great variety of choices within the media industry, the way content is experienced continues to evolve. As digital entertainment becomes the norm, the distinction between digital and traditional media is less relevant.

The rise of digital and mass connectivity continues to create new forms of entertainment, heightening the need for businesses to be aware of the tax incentives they may claim, including:

  • refundable interactive digital media tax credits offered by several provinces, based on eligible labour expenditures and eligible marketing and distribution expenses
  • generous tax incentives provided by Canada's scientific research and experimental development (SR&ED) program, to reward companies advancing in the science or technology areas in the gaming industry

Part 3 - The Big Table of animation incentives in Canada

Navigating Canada's tax incentives for animation

The Canadian animation industry has undergone significant changes in recent years, with a growing emphasis on digital technologies and innovative storytelling. The industry has seen a rise in the production of animated feature films, as well as an increase in the use of animation in television shows and commercials. Recent trends include using virtual and augmented reality technologies and exploring new forms of visual storytelling. As the industry continues to evolve and adapt, Canadian tax incentives are available to help companies financially navigate these new challenges and opportunities.

The experience you can count on with PwC

We provide a distinctive combination of tax planning, compliance and regulatory experience with industry knowledge to help you navigate the changing landscape and ensure you stay on top of the tax and business issues that are important to you. To maximize your benefits, we keep apprised of industry developments and innovations. Our experienced team of professionals can assist you to meet the industry’s ever-changing demands.

Why PwC 

  • Our unique value proposition: The right partner with the right expertise for the long term.

  • A passionate team with deep knowledge of the media industry.

  • Canadian and global expertise, giving you confidence that issues are solved efficiently and effectively.

  • We help throughout the entire process to ensure all concerns are addressed right from the beginning.

Let us show you how we can leverage our global network of entertainment and media industry-dedicated professionals to get the most for your business.

Contact us

Gayle Hoey

Gayle Hoey

Partner, PwC Canada

Tel: +1 905 815 6419

Melanie Campbell

Melanie Campbell

Partner, Corporate Tax, PwC Canada

Tel: +1 604 806 7284

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