The opportunity

Because of the ever-increasing influx of data, executives can know radically more about their businesses, their customers, their employees, markets and even complex economic dynamics. But most business leaders only tap into a fraction of the data available to them to gain new insights and inform strategic decision-making.

Breakthroughs will come to those who master the full potential of data and analytics to unlock the opportunities our connected world provides.

Grow your business

Quickly identify growth opportunities from existing capabilities and through expansion. Rapidly stimulate innovation by developing innovative products and services and bringing them to market via traditional and new business models. Anticipate customer behaviours and maximise customer lifetime value and profitability. Enhance buyer-facing interactions by analysing behaviours from digital interactions to serve up relevant products and content to customers. Identify and optimise deals by using data and analytics to make better decisions around optimal markets, anticipate risks, and meet strategic objectives.

Operate effectively

Predict and anticipate the impact of economic, market and regulatory forces on the business strategy and results. Embed data and analytics into the day-to-day decision making process. Leverage emerging technologies and use operational and financial analytics to embed data-driven decisions across the organisation to gain operational efficiency. Transform human capital by building a workforce analytics capability including strategic workforce planning, predictive human capital analytics, reward modelling, and mobility analytics. Create a more efficient tax function and use tax reporting data to drive better business decisions.

Manage risk

Minimise compliance risk by ensuring the completeness, accuracy and availability of data sources and outputs to predict and respond to changing risks, and transform regulatory needs into actionable, enterprise-wide intelligence. Use analytics and visualisation to identify unusual or high-risk transactions, deliver information that can be trusted, and drive greater insights. Defend against and respond to cyber breaches, fraud and theft. Secure assets by obtaining, linking and analysing technical data, business information and cyber threat evidence to protect economic advantage and shareholder value. Use forensic investigative analytics to quickly and accurately respond to corporate crises.

Make better business decisions

Use data-led analysis to inform strategic decisions and to increase decision-making speed and sophistication. Map decisions to shareholder value, simulate how trends and strategic alternatives affect the business and operating model, quantify expected improvements associated with improved decision-making, and adopt a “pilot first” mentality to learn quickly and then scale.

Businesses that are using data
and analytics effectively are
gaining competitive advantage
and are also seeing strong return
on investment.

Scroll through to see how data and analytics can add more value to your business.


What value exists in your data?

We can help you set your data and analytics priorities by:

  • Evaluating the quality and potential business value of the data you current use
  • Supporting you with data collection, preparation and cleansing
  • Assessing the potential of your data for example around profiling, segmentation and benchmarking.

Can you trust your data?

We can help you improve trust and confidence in your data, systems and processes through:

  • Reviewing your data sources, data management, security and privacy practices.
  • Reviewing your business systems to ensure the right controls and monitoring practices are in place.
  • Re-performing your business processes to check the accuracy of information being reported.

What happened and why?

We can help you discover hidden insight within your data through:

  • Designing and delivering business information output with user- friendly interfaces to show what is happening in your business.
  • Combining data sets to reveal trends, patterns, triggers and causal relationships to begin to explain the important ‘why’ questions.

What might happen next?

We can help you anticipate opportunities and risks more effectively through:

  • Combining past data patterns with industry and company knowledge, to more accurately anticipate the future.
  • Building an automated and embedded solution that updates as new data comes in and so constantly improves predictive outcomes.
  • Identifying and predicting very specific hidden activities – such as fraud and market manipulation - if these are considered potential risks.

What is the right answer for your business?

We can help you discover the best solutions to your business challenges by:

  • Evaluating insights and completing incremental analysis.
  • Reviewing aspects of your strategy or operations, the balance of risk and cost efficiency, or tactics at an individual customer level.
  • Identifying every opportunity to monetise and make the most of data as a strategic asset via the launch of innovative new business models.

Is insight being delivered to the right people at the right time?

We can help you empower the right people at the right time by:

  • Understanding who needs access to data and insight
  • Developing relevant visual outputs to help different users quickly interpret and take action on the insights they receive.

How do you embed data analytics into your organisation?

We can help you embed data analytics into your organisation by:

  • Designing the integrated set of capabilities you’ll need to be effective at data analytics.
  • Advising on how best to integrate data analytics systems into the broader organisational eco-system.
  • Providing managed outsourced services and supplying ongoing solutions - data hosting, analytics and business recommendations - to your organisation.

The result

  1. Closing the gap between ideas and results

    Solving complex, ambiguous, non-linear problems with data and analytics, from strategy through execution.

  2. Faster to market

    Using data and analytics for speedier insights and the potential to use data-driven insights to take first mover advantage and disrupt your industry.

  3. Practical, executable recommendations

    Tight alignment between business objectives and analytical findings leads to practical recommendations, and increases the likelihood that the organisation will embrace the recommendations and take action.

  1. Greater resilience

    Gaining agility in the face of dynamic market forces as a result of using data and analytics intelligently and efficiently.

  2. Improved performance

    Upgrading essential capabilities by building the systems and tools needed to support data analytics and integrate with existing technologies throughout the organisation.

  3. Intelligence in the moment and a stronger capability for predicting the future

    A data and analytics strategy at the core of your operations generating both immediate results for the issue at hand and insights to build upon to anticipate future challenges and opportunities.

What are the benefits of partnering with PwC to build your data and analytics capability?

Data and Analytics is at the core of everything we do as PwC.

We’ll help you enhance the value of data and analytics by integrating business analytics expertise across industries, geographies, and functional competencies.

We’d love to speak to you about how you could extract greater value from data and analytics. For more information please get in touch: