As Norbert Winkeljohann, Senior Partner for PwC Germany reports, organisations are being more selective in how and where they grow – while at the same time assessing a wider range of growth markets. They’re getting closer to their markets, developing local capabilities and a deeper understanding of local stakeholders. Businesses are also improving their operational effectiveness – balancing cost cutting and value creation. And companies are turning more to partnerships to achieve these goals.
Norbert Winkeljohann is the Senior Partner of the German firm of PwC. Norbert was elected Senior Partner with effect from 1 July 2010.
He has been a Corporate Tax Partner with PwC Germany since 1994. In 1999 Norbert was appointed Member of the Executive Board of PwC Germany and leader of the business unit "Middle Market" of PricewaterhouseCoopers Germany.
Norbert is a German certified Tax Advisor and Public Accountant, graduated from University of Hagen with a degree in Economics and from International Institute for Management Development in Lausanne. In 2001 he was appointed Honorary Professor of University of Osnabueck. Norbert´s practice mainly focuses on Corporate Finance, International Financial Reporting and Family Businesses.
He is the author of numerous publications about accounting and taxation issues and a frequent speaker at public presentations on various topics.
Senior Partner, PwC Germany
Contributing to systemic stability
CEOs are telling us...
Global CEOs are watching out for macro-economic risks; 71% report being somewhat or extremely concerned about economic uncertainty. And more than that are allocating more senior management attention to risk management.
Rethinking value and reshaping strategies
Driven by a diverging picture of global growth 84% of CEOs say they are changing their strategies — and a third describe that change as 'fundamental'. As each new venture has its own associated risks, organisations need to anticipate and more formally incorporate risk scenarios into their strategic planning to mitigate the impact of another crisis.
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