Trust

How we can help

Measure your total impact

We can help you value your business’s social, environmental, tax and economic impacts, compare the total impacts of your strategy and investment choices, and manage the trade-offs.

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Communicate more effectively

We can help you engage in a dialogue with your stakeholders and give them a clearer understanding of your business, whether that’s through traditional reporting or more forward-thinking ways of communicating.

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Identify your tax contribution

We can help you measure your company’s true tax contribution, compare it with that of other organisations and decide how best to cover the issue with your stakeholders.

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Build digital trust

We can help you shape a broader strategic response to cyber risk by helping you understand your current capability and putting in place a focused plan to target investment in the right places.

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Invest responsibly

We can help you assess how compliant you are with sustainable development requirements, policies and codes, advise you about the impact on any operational changes you’re planning to make and suggest areas for improvement.

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Embed sustainability into strategy

We can help you develop and integrate a detailed sustainability vision into your strategic planning, enabling you to leverage the sustainability agenda to extend your strategic advantage.

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Prepare you for the future

We can help you protect and strengthen every aspect of your business, from people to performance, systems to strategy, business plans to business resilience.

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Reduce risk

We can help you design and implement governance and compliance programmes to make sure your company adheres to the relevant laws and regulations.

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Redefining organisational purpose to build and sustain trust

The global financial crisis has already shown just how important trust is, and how easily it can be damaged. But in a world that’s changing beyond all recognition, the very purpose of business – not just its practices – will come into question.

Popular demand for greater organisational transparency is rising. The pressure on the environment is also mounting as the global population grows and becomes more urbanised. And social inequalities are creating discord in some countries.

Meanwhile, social networking has made it much easier for people to air their complaints – a trend that will increase as large swathes of the populace become wealthier and better educated. Some consumers may also decide to get their message across by becoming choosier about how they spend their discretionary income.

Rising consumer expectations will, in turn, give other stakeholders more power. Consumers increasingly care about the impact of business on their local communities, and governments and investors are motivated by what voters want.

What does this mean for your business?

Most executives already recognise that business has social as well as financial responsibilities. They believe it’s important to balance the interests of different stakeholders, rather than focusing solely on investors, employees and customers. But there’s a big gap between what they aspire to do and what they actually do.

Many companies only measure their financial performance, for example. Similarly, they define risk solely in terms of incidents that could upset their finances. That won’t suffice in the future. All organisations will have to factor broader, non-financial considerations into their business decisions.

They will have to measure the full impact of all their activities: not just the fiscal and economic effects, but the social and environmental effects, too. This will enable management to understand the trade-offs between different strategies and make the best decisions for every stakeholder. Making the right decisions and reporting the results will also help companies earn more trust, more custom and thus more profit.

 
 

View our latest Trust research and insights

 
 

17th Annual Global CEO Survey: Building trust

Lack of trust in business is still a major concern for CEOs, with half of those interviewed in the 17th Annual Global CEO Survey identifying this as a real threat to their growth prospects. Our survey identifies three strategic priorities for CEOs seeking 'good growth'.

August, 2014

 
 

Corporate performance: what do investors want to know?

Understanding the needs and opinions of investment professionals is crucial if management teams are to prepare truly useful financial reports and accounts. PwC has conducted a series of surveys of investment professionals aimed at maximising the effectiveness of corporate reporting.

Jul 21, 2014

 
 

How do global leaders bolster risk resilience? Ten best practices

Whether the risks are economic, environmental, catastrophic or systemic, we all have much to gain by examining some of the best resilience practices employed by public, private and NGO sectors.

May 20, 2014

 
 

The Trust Agenda

CEOs are increasingly seeking “good growth,” aligned with business ethics and sustainability. Dennis Nally explores the importance of building trust for business.

May 14, 2014

 
 

CEO Survey: Tax Perspectives

Business leaders know they have to stay competitive, they have to innovate for the future and attract the skills and investment they need. Against this backdrop, tax matters even more.

May 2, 2014

 
 

10Minutes on integrated reporting

This 10Minutes highlights insights and benefits companies can glean into these issues by integrating their thinking to develop a better understanding of impacts to their businesses, allowing them to tell a more holistic value creation story.

April 28, 2014

 
 

Inspiring trust through insight: supporting innovations in corporate reporting

As a range of accelerating megatrends put companies’ resilience, sustainability and business models to the test, preparers and users of corporate reporting are recognising the need for a broader view of value creation that goes beyond increased output and short-term financial returns.

March 20, 2014

 
 

Business success beyond the short term: CEO perspectives on Sustainability

We look at the findings of our 17th Annual Global CEO Survey through a sustainability lens, sharing both what CEOs are thinking about sustainability issues and challenges, and the implications for business.

February 7, 2014