Why is technology important?
How we can help

Leverage technology

We can help you make sure that you have the right IT organisation in place to support your business goals and that you’re realising the full value of your technology investments.

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Use big data for transformation

We can help you analyse big data to transform every aspect of your organisation, from strategy and business model design to marketing, product development, HR and operations.

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Manage IT risks

We can help you identify a complete set of IT risks and design an IT governance and risk management process to better manage them.

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Transform data into insight

We can work with you to apply analytics technologies, tools, techniques and talent to transform dry facts and figures into strategic insights that deliver intelligence in the moment.

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Gain value from the cloud

From strategy through execution, we help our clients leverage the cloud to transform IT, scale and streamline operations and create new cloud-based businesses.

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Harnessing technology

The digital revolution has created a new generation of consumers who want ever more accessible, portable, flexible and customised products, services and experiences. They expect to move seamlessly – in real time – between the physical and virtual worlds. And they’re prepared to disclose quite a lot about themselves to get what they want.

Technological advances are also transforming the workplace. They’re providing the tools to enable people to work anywhere, anytime; putting more power in the hands of employees than ever before; and erasing the ‘four walls’ of the organisation as collaborative networks replace conventional corporate modes of operating.

The social, mobile, analytic and cloud technologies that underpin this revolution are producing numerous opportunities for companies to generate value in totally different ways – and even, indeed, to redefine the businesses they’re in. The opportunities aren’t just confined to the conventional corporate spheres of activity. Armed with new technologies, some firms will be able to solve complex social problems, profitably.

What does this mean for your business?

A growing number of companies are embracing ‘disruptive’ technologies. They’re investing in social media, mobile devices, cloud computing and big data to engage with customers in new ways and gather insights for developing and marketing new offerings more effectively. They’re also joining forces with organisations in adjacent industries.

But capitalising on these technologies is difficult, given the speed at which they’re progressing. It’s all too easy to get on the ‘wrong side’ and end up as a casualty, not a pioneer. Many companies are also unsure about how to use the data they collect. And finding good allies is becoming very much harder as more and more firms collaborate.

The transformation of the workplace has other implications. Most companies will have to provide digital tools for training people who don’t pursue traditional career paths. They’ll also have to adopt a more democratic management style to attract ‘digital natives’ and employ executives who are highly skilled at assembling and managing teams.


View our latest Technology research and insights


The changing consumer: An ever-more elusive target

A company’s existence depends on them: but how deeply do CEOs understand the shifting priorities and perceptions of their customers, across cultures and geographies?

Jun 24, 2014


Global entertainment and media outlook: 2014-2018

PwC's 2012-2016 Outlook offers coverage of such industry areas as consumer and educational books, consumer magazine publishing, filmed entertainment, internet and TV advertising, newspaper publishing, out-of-home advertising, radio, recorded music, television, subscriptions and license fees and video games.

Jun 4, 2014


Are you getting maximum innovation value from your technology?

While 81% of CEOs in our recent survey see tech innovations as a top driver of business change, only a third as many (27%) had actually implemented a change programme. Why?

May 9, 2014


Communications Review: Managing customers through technology and business transitions

Customer migrations are a fact of life in this industry. The evolving landscape of connected devices in our lives coupled with competition, regulation, and evolution of technology and standards virtually guarantees customer migrations will occur periodically. Well executed transitions will be seen as non-events. However, poorly-executed transitions can trigger legal action from customers, become a PR nightmare, erode business value or cause a mass customer exodus from a service provider.

Mar 26, 2014


Cyber security – five things your business needs to know

There’s a lot of information out there on how to make your business cyber-secure. But what are the most important to-dos? World Watch rounds them up

Mar 20, 2014


Global 100 Software Leaders: The growing importance of apps and services

This report contains a list of the top 100 software companies in the world and explores the shifting demographic as software becomes central to the products and services of both hardware and non-technology companies.

Mar 18, 2014


Global Technology Scorecard: Q1 2014

Global Technology Scorecard is a PwC analysis and benchmark of top technology companies. The Scorecard cross-compares company quarterly and annual performance and revenues. We also offer a deeper dive into data through our online charting tool allowing you to get up close to raw statistics and manipulate which companies you'd like to compare and benchmark against.

Mar 11, 2014


Consumer Intelligence Series ̶ Mobile advertising: What do consumers want? Cross-country comparison

The evolving frontier of mobile advertising requires advertisers and marketers to quickly learn how to leverage the medium within the boundaries of consumers’ willingness and attitudes towards receiving mobile ads. Our Consumer Intelligence research reveals that consumer preferences related to mobile advertising are different than other media, and advertisers and marketers would be well served by developing a “mobile first” strategy.

Feb 24, 2014


Patent box and technology incentives: Tax and financial reporting considerations

This PwC publication discusses key tax and financial reporting considerations of patent box regimes and other technology incentives.

Feb 19, 2014


17th Annual global CEO Survey: Industry Focus: Technology

Technology CEOs are more optimistic and confident in this year’s CEO Survey, but they have some challenges as well, including improving their ability to innovate and dealing with cyber threats. They’re focused on changes in R&D and innovation, but customer growth and retention as well as talent strategies remain priorities too.

Feb 6, 2014