Overall radio is growing modestly (2.1%), despite the impact of digital competition in both music content and on-air talent broadcasting, while in-car listening is under threat from new interactive dashboard technologies. Traditional radio broadcasters have responded either by strengthening their main differentiator – on-air personalities – or launching their own online radio platforms. But the music streamers are fighting back, by expanding their own digital offerings into radio broadcasting territory.
With more and more radio listening hours being consumed out of the home on smart devices, traditional radio broadcasters must have a strong mobile Internet presence or face losing out to digital streamers. In-car radio listening is under particular threat, with the entry of tech giants Apple and Google meaning drivers can use their interactive digital dashboard screen as a monitor for their smartphones.
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