Global entertainment and media Outlook 2016-2020

Music and Radio


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PwC's Christina Jackson shares an overview of the Music and Radio industries, based on trends from the Global entertainment and media Outlook.

Music and Radio forge distinct paths to growth in a blurred digital world

While the Music and Radio sectors have converged in some respects, this doesn’t mean that digital music and radio are competing with one another aggressively. This article examines the unique strengths of these sectors and how they are impacting trends within the E&M landscape.

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Digital streaming services will continue to challenge traditional radio broadcasters

Overall radio is growing modestly (2.1%), despite the impact of digital competition in both music content and on-air talent broadcasting, while in-car listening is under threat from new interactive dashboard technologies. Traditional radio broadcasters have responded either by strengthening their main differentiator – on-air personalities – or launching their own online radio platforms. But the music streamers are fighting back, by expanding their own digital offerings into radio broadcasting territory.

The explosion in smartphone adoption is changing how listeners consume radio – especially in-car

With more and more radio listening hours being consumed out of the home on smart devices, traditional radio broadcasters must have a strong mobile Internet presence or face losing out to digital streamers. In-car radio listening is under particular threat, with the entry of tech giants Apple and Google meaning drivers can use their interactive digital dashboard screen as a monitor for their smartphones.

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Pauline Orchard
Global entertainment and media marketing leader
Tel: +44 (0) 20 780 49783

Nicholas Braude
Global TICE Public Relations
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Deborah Bothun
Global Entertainment & Media Leader, PwC US
Tel: +1 (213) 217 3302