Business information and trade shows will gain market share by 2021

Two business-to-business (B2B) segments are soaking up market share – business information and trade shows. The business information market is showing the fastest growth and is larger than the rest of the B2B market combined. There is an increasing need for companies to have business information and research data to better understand customer behaviour and look at ways they can convert data into insights to predict future sales and hyper-target marketing to achieve higher conversion rates.

Rising smartphone and tablet device penetration is impacting consumption patterns

The ubiquity of connected devices and social media has made big data a key strategic initiative for most companies globally. Publishers of trade directories, professional books and trade magazines have to continue to adapt to the rising global popularity of connected devices like tablets, e-readers and smartphones by launching online alternatives and apps, in many cases dropping print formats altogether.

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Pauline Orchard
Global Entertainment & Media Marketing Leader
Tel: +44 (0) 20 780 49783

Nicholas Braude
Global TICE Public Relations
Tel: +1 (857) 248 1323

Deborah Bothun
Global Entertainment & Media Leader, PwC US
Tel: +1 (213) 217 3302

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