Business-to-business (B2B) media is simultaneously becoming more digital and more personalised to users’ needs

Because B2B involves providing information, expertise and access to help people make better business decisions and connections, trade shows are increasing in popularity due to the benefits they offer in terms of networking. With information and analysis – particularly via mobile and cloud-based services – driving growth, overall B2B revenue is projected to rise by 3% globally between now and 2020.

As well as continuing to shift from print to digital, B2B revenue is also moving increasingly from desktop to mobile

The amount of data that businesses use for decision-making is proliferating, and the tools used to access information are becoming increasingly cloud-based and accessed via mobile handsets. These shifts are creating a growing need for powerful, flexible analytics to make sense of the mass of data, in turn helping to drive growth in digital B2B, especially information and analysis services.

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