The runway to growth: Using market understanding to drive efficient innovation in the aerospace, defence and security industry

In our work with aerospace, defence and security companies, we see the critical impact of innovation up close every day. For most of our clients, innovation is already a core part of their internal culture and their company mission. And there’s no denying that the sector has made some amazing advances over the past decade.

But while innovation is one of the top priorities for executives, our research suggests that innovation investments in the AD&S aren’t always delivering long-term value. We think that’s partly because of “value erosion” happening in large-scale, long-term projects. And when innovation happens at the programme level, it can be more difficult to get the most of investments across the whole business. But innovation can, and should, help improve the bottom line for the whole organisation.

This report takes a look at some of the ways how.