Global entertainment and media outlook: 2014-2018

What is the Outlook?

One comparable online source of consumer and advertising spending

Understanding where consumers and advertisers are spending their money in the entertainment and media industry can help inform many important business decisions. But being able to find comparable data, for multiple entertainment and media segments and countries and from a single source, can be a challenge.

Now in its 15th year, PwC’s annual Global entertainment and media outlook (Outlook) provides a single comparable source of five-year forecast and five-year historic consumer and advertiser spending data and commentary, for 13 entertainment and media segments, across 54 countries.

The data and intuitive online functionality allows you to easily browse, compare and contrast spending, and create charts and graphs; a powerful online tool to help answer important questions shaping our industry.

To purchase an online subscription to the Global entertainment and media outlook 2014-2018 click on the ‘buy the Outlook’ button or visit the ‘pricing and subscription options’ page.

Outlook features and functionality

At a click of a button, whether you are on a PC or tablet, you can ....

  • Compare consumer and advertising spend data for 13 entertainment and media segments across 54 countries
  • Compare digital and non-digital spend data across segments and countries
  • See year-on-year growth with five-year forecast and five-year historical spend data
  • Read further analysis and commentary on spend data at a global, regional, country and segment level
  • Download country and segment data and commentary to PDF

…and dig a little deeper

  • Build bespoke data selections, save for future use, and export to Excel and PDF
  • Create customised bar charts, pie charts and line graphs instantly, and export for use in reports and presentations
  • View data in 51 currencies

Segments covered by the Outlook

The Outlook contains extensive consumer and advertising spending data for 13 segments:

  • Book publishing
  • Business-to-business
  • Filmed entertainment
  • Internet access
  • Internet advertising
  • Magazine publishing
  • Music
  • Newspaper publishing
  • Out-of-home advertising
  • Radio
  • TV advertising
  • TV subscriptions and licence fees
  • Video games

54 countries covered in the Outlook

Consumer and advertising spend data for four regions and 54 countries across 13 segments (where available).

Regions/countries covered

North America

EMEA

 

Asia Pacific

Latin America

Canada
United States

Western Europe
Austria
Belgium
Denmark
Finland
France
Germany
Greece
Ireland
Italy
Netherlands
Norway
Portugal
Spain
Sweden
Switzerland
United Kingdom

Central and Eastern Europe
Czech Republic
Egypt
Hungary
Israel
Poland
Romania
Russia
Turkey

Middle East/Africa
Kenya
Middle East/North Africa †
Nigeria
Saudi Arabia
South Africa
UAE

Australia
China
Hong Kong
India
Indonesia
Japan
Malaysia
New Zealand
Pakistan
Philippines
Singapore
South Korea
Taiwan
Thailand
Vietnam

Argentina
Brazil
Chile
Colombia
Mexico
Peru
Venezuela

 †Comprises Algeria, Bahrain, Jordan, Kuwait, Lebanon, Morocco, Oman and Qatar

 
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