Global entertainment and media outlook: 2013-2017

What is the Outlook

PwC's 14th annual update of the online Global entertainment and media outlook. Outlook is a consistent, comprehensive online source of global analysis for consumer and advertising spend. With like-for-like, five-year historical and forecast data across 13 industry segments in 50 countries, the Outlook makes it easy to compare and contrast regional growth rates and consumer and advertising spend. And new this year, we also provide individual country commentary for all segments.

  • Well-established and anticipated source of data
  • Published annually and used worldwide by industry and press alike
  • Includes PwC's insights into the trends shaping the industry and individual segments
  • One-stop source for historical data and forecasts
  • Data and insights map directly to topical entertainment and media industry issues
  • Balances local, on-the-ground PwC expertise against a global perspective
  • Published online, with fully interactive data exploration, extraction and charting tools

Outlook insights: companion publication
This year for the first time, PwC also examine shifts in spending in more detail in Outlook Insights. This 200 page thought leadership publication draws on spend data taken from our annual Global entertainment and media outlook and explores how changing patterns in spending will shape industry trends at a macro and individual segment level and how consumers, advertisers, content creators and digital distributors are responding to these trends.

Outlook insights companion thought leadership publication

Outlook insights examines how shifts in consumer and advertising spending are shaping trends in the entertainment and media industry at a macro and individual segment level and how consumers, advertisers, content creators and digital distributors are responding and gearing up to face both the opportunities and challenges ahead.

It is forward looking, drawing on consumer and advertising spend data taken from PwC’s annual Global entertainment and media outlook, a comprehensive online source of analysis of global consumer and advertising spend.  The Outlook insights draws, on but does not restate, the online Outlook data.  The complete data sets are only online.

Understanding consumer and advertising spend data – gained through the online Outlook – and the trends driving these spending patterns – explored in Outlook Insights –provides valuable industry knowledge.  That is why Outlook insights is designed to complement the online Outlook; building understanding that will help inform business decisions.

Online Outlook features and functionality

The Outlook is an online, interactive database which enables you to:

  • Drill down through data across 13 segments and 50 countries and filter data by individual spend and non-spend sub-components for each segment
  • Filter digital versus non-digital spending data, and advertising versus consumer spending data, across segments
  • View year-on-year growth for all 13 segments across 50 countries
  • View data in local currency
  • Build personalised data selections, save for future use, and export to Excel and PDF
  • Create customised bar charts, pie charts and line graphs instantly, and export charts for use in reports and presentations
  • Extended commentary at a global, regional and individual country level for 13 segments
  • Download a PDF version of data and commentary for each segment
  • Touch-enabled interface for tablets such as the iPad
  • Subscription by segment available
  • Accessible by all employees organisation-wide for multi-user subscribers

Please take a tour of the online product here

Segments covered by the online Outlook

Countries covered in the online Outlook

Consumer and advertising spend data for four regions and 50 countries across all 13 segments (where available):

Regions/countries covered

North America

EMEA

 

Asia Pacific

Latin America

Canada
United States

Western Europe
Austria
Belgium
Denmark
Finland
France
Germany
Greece
Ireland
Italy
Netherlands
Norway
Portugal
Spain
Sweden
Switzerland
United Kingdom

Central and Eastern Europe
Czech Republic
Hungary
Poland
Romania
Russia
Turkey

Middle East/Africa
Israel
Middle East/North Africa †
South Africa

Australia
China
Hong Kong
India
Indonesia
Japan
Malaysia
New Zealand
Pakistan
Philippines
Singapore
South Korea
Taiwan
Thailand
Vietnam

Argentina
Brazil
Chile
Colombia
Mexico
Venezuela

 †Comprises Algeria, Bahrain, Egypt, Jordan, Kuwait, Lebanon, Libya, Morocco, Oman, Qatar, Saudi Arabia, Syria, and the United Arab Emirates