Internet access

Internet access

 

Internet access markets by growth and scale


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Global Internet access revenue will top US$600bn by 2018

China and India will gain nearly 750mn new mobile Internet access subscribers

Key insights at a glance

1

Internet access will generate more consumer spend than any other media product or service in the next five years. Total Internet access revenue will grow at an impressive 9% CAGR from US$413.8bn in 2013 to US$635.5bn in 2018. Growth will be driven by both developed and developing markets, with only Japan seeing a decline in consumer spend.

 
2

More than 300bn apps will be downloaded in 2018. The number of apps downloaded globally every year will increase at a CAGR of 29.8% from 82bn in 2013 to 303bn in 2018, with the increasing availability of affordable smartphones and tablets driving adoption in both emerging and mature markets.

 
3

Mobile will generate three out of every five dollars spent on Internet access in 2018. Mobile Internet access revenue will soar at a CAGR of 13.0% from US$208bn in 2013 to US$384bn in 2018, as the number of subscribers passes 2bn in 2014. In comparison, fixed broadband revenue will rise at a CAGR of 4.1% from US$205bn to US$252bn.

 
4

3G will drive global mobile Internet growth, despite 4G grabbing the headlines. The availability of 4G mobile Internet will boost ARPU in developed markets, but 3G services will drive the majority of growth as operators in emerging markets migrate subscribers from 2G services.

 
5

Nigeria will see the fastest growth rates for Internet access revenue in the next five years. Nigeria, followed by South Africa and Kenya, will experience the fastest growth in revenue, with spend on services increasing at a CAGR of 24.6% from US$1.7bn in 2013 to nearly US$5bn in 2018. But Nigeria will also experience a sharp decline in ARPU, from US$20.60 in 2013 to US$8.68 in 2018.

 
6

China and India will account for nearly half of new mobile Internet users in the next five years. These two countries alone will account for 47% of net new mobile Internet access subscribers between 2013 and 2018, but will come with significant cultural, commercial and political challenges.



What data can I access by purchasing an online subscription?

The following data is available for Internet access for 54 countries (where available).

Revenue data:

  • Total Internet access revenue
  • Fixed broadband access revenue
  • Mobile Internet access revenue

Non-revenue data:

  • Total mobile phone ownership (mn)
  • Smartphone ownership (mn)
  • Non-smartphone ownership (mn)
  • Smartphone penetration (%)
  • Non-smartphone penetration (%)
  • Apps (number of downloads mn)
  • Tablet penetration (%)
  • Tablet ownership (mn)
  • Fixed broadband households (mn)
  • Fixed broadband penetration (%)
  • Mobile Internet subscribers (mn)
  • Mobile Internet penetration (%)

Segment definition

This segment considers spend on accessing the Internet and is split into two categories; mobile Internet and fixed broadband.

Fixed broadband includes both wired and wireless connections and is a subscription to residential or business Internet access services delivered to a home, office or other fixed location provided by cable, MMDS modem, xDSL, FTTx, WiMAX, proprietary wireless broadband, Ethernet, power line communications and satellite broadband technologies.

Mobile Internet considers Internet access over the medium of cellular air interfaces generally via a 2.5G network or higher. This covers Internet access via mobile devices and for connected devices that use embedded modems, dongles and data cards.

Smartphones are defined as mobile handsets that offer advanced computing capabilities and the ability to multi-task enabled by an advanced operating system. A "smartphone connection" relates to an active SIM card with a data plan used through a smartphone device rather than a unique subscriber using a smartphone service. Smartphone penetration reflects the percentage of all mobile phone connections in a territory that are smartphones. By extension the remaining mobile phone connections are non-smartphones.

Tablets are defined as mobile computing devices with a screen size of between 5 and 12 inches and using touchscreen as their primary input method. The tablet forecast includes all active devices in this category and penetration in this instance reflects the number of tablets as a percentage of the population.

App downloads refers to any applications that are downloaded from an app store and installed on connected devices such as smartphones, tablets and smart TVs. An app store is a distributor of apps for one or more mobile or TV operating system (OS) ecosystem (e.g. Apple App Store, Google Play and Getjar). The data is based on ecosystem totals for all devices across all bearers – including cellular, Wi-Fi, and fixed. Both paid and free apps are counted, but only unique downloads are included, not app updates or re-downloads.

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Regions/countries covered

North America

EMEA

 

Asia Pacific

Latin America

Canada
United States

Western Europe
Austria
Belgium
Denmark
Finland
France
Germany
Greece
Ireland
Italy
Netherlands
Norway
Portugal
Spain
Sweden
Switzerland
United Kingdom

Central and Eastern Europe
Czech Republic
Hungary
Poland
Romania
Russia
Turkey

Middle East/Africa
Israel
Middle East/North Africa †
South Africa

Australia
China
Hong Kong
India
Indonesia
Japan
Malaysia
New Zealand
Pakistan
Philippines
Singapore
South Korea
Taiwan
Thailand
Vietnam

Argentina
Brazil
Chile
Colombia
Mexico
Venezuela

 †Comprises Algeria, Bahrain, Egypt, Jordan, Kuwait, Lebanon, Libya, Morocco, Oman, Qatar, Saudi Arabia, Syria, and the United Arab Emirates