Consumer magazine publishing

The global consumer magazine market is proving resilient, and at a global level, it will even see a modest recovery, rising in value from US$81.9bn in 2012 to reach US$83.3bn in 2017, a CAGR of less than 1%. It has declined over the past few years, but publishers are now responding to changing consumer demands, especially around digital content.

The US may dominate the consumer magazine market with its 30% share of 2013 revenues, but a predicted minus 1.3% CAGR sees the overall size of that market shrinking, through to 2017. The top 10 markets accounted for 77% of total consumer magazine revenues in 2012, but only 3 in that group are growing: China and Brazil—each of them at 6.9% CAGR—and Canada, at 0.2%; the rest are shrinking.

Global consumer magazine revenues split by advertising and circulation (US$ mn) 2008-2017

The global consumer magazine market is proving resilient, and at a global level, it will even see a modest recovery, rising in value from US$81.9bn in 2012 to reach US$83.3bn in 2017, a CAGR of less than 1%. It has declined over the past few years, but publishers are now responding to changing consumer demands, especially around digital content.


Digital revenue from both circulation and advertising will account for 16% of total magazine industry revenues by 2017, up from less than 9% in 2013. Digital advertising revenue will reach US$8.1bn in 2017, having increased by a CAGR of 12% from US$4.5bn in 2012.
Global consumer magazine revenues split by print and digital (%) 2012-2017
In 2012, digital circulation revenue accounted for just 2% of total magazine circulation revenue but will reach 12% by 2017 as digital revenues rise on the back of increased smartphone and tablet adoption. Creating effective pricing strategies for digital content will be the major challenge for magazine publishers.
Global consumer magazine circulation revenues split as print and digital (%) 2012-2017
Although the US will continue dominating global magazine revenues, China, Brazil and South Africa—each of them at a 7% CAGR—are the world’s most notable growth markets. Although starting from a lower base, the fastest-growing markets are Nigeria and Kenya—each of them at 9% CAGR.
Fastest growing consumer magazine territories (2012-2017 CAGR %)
 

How we define this segment

This segment considers advertising spend in both traditional print and online magazines – either direct through magazine websites or via magazines distributed directly to a mobile device. Magazines published under contract (customer magazines/contract or custom publishing) are included in the print advertising section.

Consumer spending includes the circulation revenues and is split as spending by readers direct from retail outlets or via subscriptions in print and via downloads of individual copies or subscriptions delivered digitally direct to a mobile device.

Licensing of merchandise is not included in this segment, and trade magazines are covered in the business-to-business segment.

What data is included in the online Outlook?

Forecasts for advertising and consumer spend in the consumer magazine publishing segment across 50 countries cover (where available):

  • Print consumer magazine advertising (US$ m)
  • Digital consumer magazine advertising (US$ m)
  • Total consumer magazine advertising (US$ m) (total  = print + digital)
  • Print consumer magazine circulation spending (US$ m)
  • Digital consumer magazine circulation spending (US$ m)
  • Total consumer magazine circulation spending (US$ m) (total = print + digital)
  • Total consumer magazine spending (US$ m) (total = circulation + advertising)
 
 
 
 

 
 

Regions/countries covered

North America

EMEA

 

Asia Pacific

Latin America

Canada
United States

Western Europe
Austria
Belgium
Denmark
Finland
France
Germany
Greece
Ireland
Italy
Netherlands
Norway
Portugal
Spain
Sweden
Switzerland
United Kingdom

Central and Eastern Europe
Czech Republic
Hungary
Poland
Romania
Russia
Turkey

Middle East/Africa
Israel
Middle East/North Africa †
South Africa

Australia
China
Hong Kong
India
Indonesia
Japan
Malaysia
New Zealand
Pakistan
Philippines
Singapore
South Korea
Taiwan
Thailand
Vietnam

Argentina
Brazil
Chile
Colombia
Mexico
Venezuela

 †Comprises Algeria, Bahrain, Egypt, Jordan, Kuwait, Lebanon, Libya, Morocco, Oman, Qatar, Saudi Arabia, Syria, and the United Arab Emirates