Magazine publishing

Magazine publishing

 

Magazine publishing markets by growth and scale


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Driven by digital total magazine revenue will return to growth in 2015

Digital revenue will be boosted

Key insights at a glance

1

Globally, total magazine revenue will resume growth in 2015. In 2015, the magazine publishing industry will reverse years of decline to record 0.2% year-on-year growth as overall digital gains outweigh falling print revenue. In 2018, total magazine revenue will reach US$98.1bn, up from US$97.1bn in 2013.

 
2

While digital consumer magazine circulation revenue will see the fastest growth... Global digital consumer magazine circulation revenue will rise at a 31.2% CAGR, reaching US$5.7bn in 2018. As companies see more success in turning digital magazine consumption from free-of-charge websites to paid-for digital editions, digital will move from accounting for 4% of total consumer magazine circulation revenue in 2013 to 14% in 2018.

 
3

...Digital consumer magazine advertising revenue is much larger. Global digital consumer magazine advertising revenue will be US$12.4bn in 2018, rising at a 17.6% CAGR. This compares to a decline of -3.9% CAGR for consumer magazine print advertising revenue. Currently advertising is centred on magazine websites, but, as digital circulations increase, electronic editions will become increasingly popular for advertisers.

 
4

All-you-can-read subscription services are yet to take off but will be transformational... While they are still to gain traction, with a number of subscription services and paid-for aggregators on the market, user numbers are soon to reach critical mass. With growing magazine circulations will come rising circulation and advertising revenue.

 
5

...But total consumer magazine circulation revenue will continue to decline. Growth in digital circulation will not be enough to compensate for print declines and global consumer magazine circulation revenue will fall by a -0.7% CAGR to 2018. However, there are signs that the decline may level out in the long term, as the year-on-year fall in 2018 will be just -0.3%.

 
6

Emerging economies will see fastest growth in trade magazines. Markets such as China, India, Russia and South Africa will see the fastest growth in total trade magazine revenue as local businesses look to the global markets to inform their strategies. Turkey and Hungary will also see strong growth in trade magazine revenues with CAGRs of 5.3% and 3.7%, respectively, while Peru, Venezuela and Argentina will all see growth of at least 6.8% CAGR, albeit from a low base.



What data can I access by purchasing an online subscription?

The following data is available for magazine publishing for 54 countries (where available).

Revenue data:

  • Total magazine revenue
  • Total consumer magazine revenue
  • Total consumer magazine circulation revenue
  • Digital consumer magazine circulation revenue
  • Print consumer magazine circulation revenue
  • Total consumer magazine advertising revenue
  • Print consumer magazine advertising revenue
  • Digital consumer magazine advertising revenue
  • Total trade magazine revenue
  • Total trade magazine advertising revenue
  • Trade magazine digital advertising revenue
  • Trade magazine print advertising revenue
  • Total trade magazine circulation revenue
  • Trade magazine digital circulation revenue
  • Trade magazine print circulation revenue

Segment definition

This segment comprises revenue from both consumer-focused and trade magazines (i.e. magazines aimed at a professional audience), from both circulation and advertising. This revenue is both digital and non-digital, and is from both consumer and advertising spending.

Circulation revenue for both consumer and trade magazines comprises spending by readers on either single sales from retail outlets or via subscriptions in print, and via downloads of individual copies or subscriptions delivered digitally direct to a connected device such as a PC or tablet.

This segment considers advertising spend for both consumer and trade magazines in both traditional print and through digital online magazines – either direct through a magazine website, or magazines distributed directly to a connected device such as a PC or tablet. Magazines published under contract (customer magazines/contract or custom publishing) are included within the print advertising section. Licensing of merchandise is not included in the segment.

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Regions/countries covered

North America

EMEA

 

Asia Pacific

Latin America

Canada
United States

Western Europe
Austria
Belgium
Denmark
Finland
France
Germany
Greece
Ireland
Italy
Netherlands
Norway
Portugal
Spain
Sweden
Switzerland
United Kingdom

Central and Eastern Europe
Czech Republic
Hungary
Poland
Romania
Russia
Turkey

Middle East/Africa
Israel
Middle East/North Africa †
South Africa

Australia
China
Hong Kong
India
Indonesia
Japan
Malaysia
New Zealand
Pakistan
Philippines
Singapore
South Korea
Taiwan
Thailand
Vietnam

Argentina
Brazil
Chile
Colombia
Mexico
Venezuela

 †Comprises Algeria, Bahrain, Egypt, Jordan, Kuwait, Lebanon, Libya, Morocco, Oman, Qatar, Saudi Arabia, Syria, and the United Arab Emirates