Consumer magazine publishing
The global consumer magazine market is proving resilient, and at a global level, it will even see a modest recovery, rising in value from US$81.9bn in 2012 to reach US$83.3bn in 2017, a CAGR of less than 1%. It has declined over the past few years, but publishers are now responding to changing consumer demands, especially around digital content.
The US may dominate the consumer magazine market with its 30% share of 2013 revenues, but a predicted minus 1.3% CAGR sees the overall size of that market shrinking, through to 2017. The top 10 markets accounted for 77% of total consumer magazine revenues in 2012, but only 3 in that group are growing: China and Brazil—each of them at 6.9% CAGR—and Canada, at 0.2%; the rest are shrinking.
Global consumer magazine revenues split by advertising and circulation (US$ mn) 2008-2017
The global consumer magazine market is proving resilient, and at a global level, it will even see a modest recovery, rising in value from US$81.9bn in 2012 to reach US$83.3bn in 2017, a CAGR of less than 1%. It has declined over the past few years, but publishers are now responding to changing consumer demands, especially around digital content.
Global consumer magazine revenues split by print and digital (%) 2012-2017Global consumer magazine circulation revenues split as print and digital (%) 2012-2017Fastest growing consumer magazine territories (2012-2017 CAGR %)How we define this segment
This segment considers advertising spend in both traditional print and online magazines – either direct through magazine websites or via magazines distributed directly to a mobile device. Magazines published under contract (customer magazines/contract or custom publishing) are included in the print advertising section.
Consumer spending includes the circulation revenues and is split as spending by readers direct from retail outlets or via subscriptions in print and via downloads of individual copies or subscriptions delivered digitally direct to a mobile device.
Licensing of merchandise is not included in this segment, and trade magazines are covered in the business-to-business segment.
What data is included in the online Outlook?
Forecasts for advertising and consumer spend in the consumer magazine publishing segment across 50 countries cover (where available):
- Print consumer magazine advertising (US$ m)
- Digital consumer magazine advertising (US$ m)
- Total consumer magazine advertising (US$ m) (total = print + digital)
- Print consumer magazine circulation spending (US$ m)
- Digital consumer magazine circulation spending (US$ m)
- Total consumer magazine circulation spending (US$ m) (total = print + digital)
- Total consumer magazine spending (US$ m) (total = circulation + advertising)
