Consumer and educational book publishing

We project that global spending on consumer and educational book publishing will increase by 0.6 percent compounded annually to $115.7 billion in 2016 from $112.1 billion in 2011. Print/audio consumer and educational books will continue to decline throughout the forecast period, but new electronic readers and tablets are proving to be very popular and will drive spending on electronic books. However, the shift from higher-priced print books to lower-priced electronic books will have an adverse impact on spending, and will dampen overall growth in each region except Latin America, where electronic books are not yet a significant factor.

E-books grow their share of global spending

Spending on electronic books is surging—rising by 64.9 percent in 2011. Global spending on electronic books will grow at a compound annual rate of 30.3 percent to $20.8 billion in 2016, taking electronic books’ share of total global book spending from 4.9 percent in 2011 to 17.9 percent in 2016.


The overall electronic book market in North America will nearly quadruple during the next five years to $12.9 billion in 2016, a 29.9 percent compound annual increase, with consumer electronic books growing at a 32.2 percent, and educational electronic books at a 20.5 percent.
North America e-book market growth
Japan and China are the dominant countries in Asia Pacific at $11.2 billion and $10.7 billion, respectively, in 2011, comprising 70 percent of total spending in the region. India will have the fastest-growing market in the region during the next five years, expanding at a CAGR of 5.1 percent to $3.3 billion in 2016.
Top 5 consumer and educational book publishing markets in Asia Pacific
 

How we define this segment

The consumer and educational book publishing market consists of retail spending by consumers on consumer books; spending by schools, government agencies, and students on elementary, high school, and college textbooks, including graduate school textbooks; and spending on books in electronic formats, or so-called electronic books or e-books. Spending includes library and institutional subscriptions to electronic book databases. Print sales include audio books. Educational books do not include supplemental educational spending, administrative software, or testing materials. Professional books are covered in the “Business-to-Business” segment.

What data is included?

Forecasts for consumer/end-user spending in the consumer and educational book publishing segment across 48 countries cover (where available):

Regions/countries covered

North America

EMEA

 

Asia Pacific

Latin America

Canada
United States

Western Europe
Austria
Belgium
Denmark
Finland
France
Germany
Greece
Ireland
Italy
Netherlands
Norway
Portugal
Spain
Sweden
Switzerland
United Kingdom

Central and Eastern Europe
Czech Republic
Hungary
Poland
Romania
Russia
Turkey

Middle East/Africa
Israel
Middle East/North Africa †
South Africa

Australia
China
Hong Kong
India
Indonesia
Japan
Malaysia
New Zealand
Pakistan
Philippines
Singapore
South Korea
Taiwan
Thailand
Vietnam

Argentina
Brazil
Chile
Colombia
Mexico
Venezuela

 †Comprises Algeria, Bahrain, Egypt, Jordan, Kuwait, Lebanon, Libya, Morocco, Oman, Qatar, Saudi Arabia, Syria, and the United Arab Emirates

  • Spending on print, electronic and audio consumer books
  • Spending on print, electronic and audio educational books, including college and elhi revenue streams for the United States