Book publishing

Book publishing

 

Book publishing markets by growth and scale


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Educational e-books revenue lags

Tablet ownership will be a major driver of growth

Key insights at a glance

1

Digital gains returned global consumer books revenue to growth in 2013. Global consumer books revenue grew in 2013 after years of decline, as the increase in e-books revenue surpassed the fall in print. Global consumer books revenue will increase at a CAGR of 0.9% to US$64.9bn in 2018.

 
2

China will become the second-largest book market in 2017. China will overtake Japan in 2014, and Germany in 2017, to become the second-largest book market in the world, with revenue of US$13.2bn, after the US with revenue of US$37.0bn. Education is increasingly a priority for many Chinese, as is professional development. In 2018, China will account for 35% of Asia Pacific's total books revenue.

 
3

Growth in consumer e-books is strong, but slowing. While global consumer books electronic revenue remains high, increasing at a 17.6% CAGR over the next five years, growth is slowing as the market matures, with year-on-year growth down to 10.3% in 2018. With more reading taking place on tablets, publishers will increasingly have to compete with video, music and game content for attention.

 
4

Educational e-books have yet to gain traction...E-books are still to have a major impact in the educational space. Only 14% of global total educational books revenue will come from e-books in 2018, compared with 7% in 2013, falling behind consumer and professional e-books. The industry's reliance on government budgets is preventing further increases.

 
5

...But educational publishers continue to invest in digital publishing. Despite barriers to growth, educational publishers are still backing digital publishing initiatives, especially in higher education. College electronic revenue in the US will reach US$2.2bn in 2018, accounting for 43% of total college book revenue.

 
6

Professional books will see the fastest migration to digital. No matter the size of the economy, businesses and the staff working in them will require the most up-to-date information available. Consequently, professional books is the category with the highest share of digital revenue, with 18% of global professional books revenue coming from digital sources in 2013, rising to 36% in 2018, when electronic professional books revenue will be US$8.8bn.



What data can I access by purchasing an online subscription?

The following data is available for book publishing for 54 countries (where available).

Revenue data:

  • Total books revenue
  • Total consumer books revenue
  • Consumer books electronic revenue
  • Consumer books print/audio revenue
  • Total educational books revenue
  • Total educational books print/audio revenue
  • Educational books print/audio revenue (non-US)
  • Elhi print/audio revenue (US only)
  • College print/audio revenue (US only)
  • Total educational books electronic revenue
  • Educational books electronic revenue (non-US)
  • Elhi electronic revenue (US only)
  • College electronic revenue (US only)
  • Total college revenue (US only)
  • Total Elhi revenue (US only)
  • Total professional books revenue
  • Print/audio professional books revenue
  • Electronic professional books revenue

Segment definition

This segment comprises revenue generated from the sale of consumer books (i.e. bought by consumers for personal use), educational books (i.e. bought by consumers or institutions for educational use) and professional books (i.e. targeted at professional users, such as legal publishing), including both print and electronic editions. Revenues are assigned to the format of the book sold, rather than the means of distribution, i.e. print editions bought from online retailers contribute to print revenues. Audio books are included within the print category. This revenue is both digital and non-digital, and is from consumer spending.

Educational books are those bought by schools, government agencies and students for educational use. In the US only, this includes a split between Elhi (books targeted at elementary and high school students) and college textbooks (including postgraduate textbooks). Other markets do not have this split. We split the educational market between print/audio and electronic formats. Books in electronic format including library and institutional subscriptions to electronic book databases are also included. Educational books do not include supplemental educational spending, administrative software or testing materials. This revenue is both digital and non-digital, and is from consumer spending.

Professional books are those targeted at professional users (e.g. legal publishing) across both print (including audio) and digital. This revenue is both digital and non-digital, and is from consumer spending.

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Regions/countries covered

North America

EMEA

 

Asia Pacific

Latin America

Canada
United States

Western Europe
Austria
Belgium
Denmark
Finland
France
Germany
Greece
Ireland
Italy
Netherlands
Norway
Portugal
Spain
Sweden
Switzerland
United Kingdom

Central and Eastern Europe
Czech Republic
Hungary
Poland
Romania
Russia
Turkey

Middle East/Africa
Israel
Middle East/North Africa †
South Africa

Australia
China
Hong Kong
India
Indonesia
Japan
Malaysia
New Zealand
Pakistan
Philippines
Singapore
South Korea
Taiwan
Thailand
Vietnam

Argentina
Brazil
Chile
Colombia
Mexico
Venezuela

 †Comprises Algeria, Bahrain, Egypt, Jordan, Kuwait, Lebanon, Libya, Morocco, Oman, Qatar, Saudi Arabia, Syria, and the United Arab Emirates