The medium is the message*: Outlook for magazine publishing in the digital age

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The global publishing industry is going through a period of turmoil, as broadband penetration rises and new devices for delivering digital content arrive on the scene. Consumers are increasingly switching from traditional print media to digital media, although the manner in which they are making the transition varies with age, gender and nationality.

In this study, we have examined the outlook for consumer magazine publishers and media buyers, as they adapt to the digital revolution.

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