Reinvent and thrive amidst global disruptions, so you can capture new value and achieve strategic growth
International Growth Practice
PwC’s International Growth Practice empowers organizations to thrive in today’s dynamic world, where accelerating technological disruptions, escalating tariffs, shifting trade dynamics and intensifying geopolitical complexity urge businesses to maintain a dual focus on growth ambitions and strategic rebalancing. We enable our clients to capture emerging sources of value by reinventing business models and building resilient ecosystems that respond proactively to global megatrends.
Whether the objective is to reinvent business operations or capture growth opportunities - from penetrating a new market, identifying an optimal regional hub or manufacturing location, evaluating global suppliers and talent pools, to analyzing intra-regional trade flows, our team possesses extensive global expertise across diverse sectors to advance your organization’s international growth ambitions.
We achieve this by integrating our team's strategic insights in internationalization and deep industry acumen with the thorough capabilities of PwC’s global network, notably leveraging our International Tax and Incentives teams along with PwC's robust Internationalization Framework.
Sector expertise: Healthcare and Pharmaceutical, Industrial Manufacturing, Retail and Consumer, Technology and Telecommunications, Financial Services, Government and Global Institutions.
PwC's International Growth Practice
“Most companies are facing up the fact that the global economy is entering a new era, one is less focused on pure efficiency, more towards the development of greater resilience and the pursuit of new sustainable growth.”
How we can help
International market expansion
Seizing opportunities in new markets today requires more than just finding sources of growth, it demands agility and constant adaptation amidst shifting geopolitical dynamics, emerging technologies, and evolving expectations from regulators and stakeholders. Success hinges not only on choosing the right destination, but on reimagining business models, designing resilient ecosystems, and creating tailored strategies that position companies to turn disruption into advantage.
PwC’s International Growth Practice helps organizations navigate this complexity by providing practical support to identify and prioritize high-potential markets for expansion. Leveraging deep sector experience and data-driven frameworks, our team works with clients to co-create market entry approaches and future-ready value propositions that address both immediate business case requirements and longer-term sources of value.
Our services:
- Market selection & prioritization
- Go-to-market strategy development
- Partner & ecosystem development
- Operating model design
- Post-entry optimization & growth enablement
Supply chain strategy
With ongoing geopolitical shifts, technological disruptions, and rising ESG expectations, organizations must future-ready their supply chains to create resilience, agility, and lasting value. Successful supply chains now require a proactive approach, adapting supplier networks for greater diversification, integrating digital tools, and embedding sustainability at every step to meet both commercial and stakeholder demands in a volatile environment.
PwC’s International Growth Practice supports clients in reimagining their supply chain strategies through advanced analytics, strategic supplier evaluation, and transformative design. Our specialists help organizations assess and benchmark their supplier base, identify new sourcing locations, and design fit-for-purpose supplier portfolios that align with growth ambitions and ESG priorities.
Our services:
- Sourcing location strategy
- Global supplier base assessment, category spend analysis
- Future supplier portfolio design and segmentation
- Supplier identification, screening, and profiling, and selection support
- Supply chain risk assessment and resilience planning
- Supply chain performance benchmarking
- ESG integration into sourcing strategy
Global location analysis
As global value chains are reshaped by rapidly changing markets, technological disruptions, climate imperatives, shifting regulations, and geopolitical uncertainty, companies face increasingly complex decisions about where to develop, source, manufacture, and deliver to their customers. Designing resilient location strategies and selecting best-fit locations requires more than ever a holistic perspective, balancing scale, cost, resilience, talent, sustainability, digital infrastructure, and evolving stakeholder expectations to unlock new sources of growth and competitiveness.
PwC’s International Growth Practice supports companies with thorough location analysis rooted in advanced data, scenario planning, and qualitative insights, enabling clients to align their geographic strategies with long-term growth ambitions. Our teams help identify, assess, and prioritize manufacturing, R&D, and service locations, guide negotiations and incentives, and design frameworks that turn location strategy into a catalyst for innovation and competitive advantage.
Our services:
- Assessing global value chain footprints and transformation needs
- Designing strategic frameworks, location strategies, and future value chain designs
- Identifying and evaluating locations for all types of operations (R&D, manufacturing, sourcing, shared services, sales, or logistics)
- Developing market intelligence and detailed location and site profiles
- Screening, evaluating, and conducting site visits to de-risk location decisions
- Leading negotiations with governments, local authorities, partners, or landowners
- Developing comprehensive investment cases to maximize location incentives
Global talent strategy
Around the world, workforce dynamics are being redefined by automation, emerging technologies, and evolving employee expectations. Successful companies will be those that can rapidly build agile talent models, sourcing critical skills in the right geographies, and create employee-centered value propositions in the face of heightened competition for expertise.
PwC’s International Growth Practice helps clients to navigate this complexity by integrating workforce analytics, labor market insights, and benchmarking into holistic global location strategies. Our team supports organisations in assessing and prioritising locations for talent, designing adaptive sourcing models, and building robust talent pipelines for the future, optimising not only cost and skills, but also diversity, EVP and long-term workforce transformation goals.
Our global talent assessment includes:
- Determining addressable local talent pools based on skills availability and ease of hiring by role and seniority level for each location
- Conducting detailed talent cost analysis for target roles / skill sets and seniority level by geography
- Assessing key market players to understand key local practices and trends in talent sourcing
- Assessing successful employee value propositions (EVPs) to attract and retain local talent
- Shortlisting of relevant global locations for specific BUs / lines of service based on talent and non-talent criteria (macroeconomic, business environment, infrastructure, risk, etc.)
- Identifying global portfolio options and optimising sourcing models (e.g. hub and spoke)
Strategic content
In a world shaped by continuous disruption, shifting stakeholder expectations, and rapid digitalization, organizations must foster insightful, strategic conversations to remain relevant and drive sustained value. Proactively engaging customers and partners with timely perspectives and data-driven narratives has become vital to navigating uncertainty, capturing new opportunities, and supporting transformation.
PwC’s International Growth Practice helps clients craft strategic content that informs, influences, and enables action, leveraging advanced analytics and deep sector insights to develop forward-looking viewpoints on priority issues. Our team partners with organizations to design robust surveys, create compelling points-of-view, and deliver impactful communication materials, empowering clients to spark change and establish thought leadership in the areas that matter most to today’s market and stakeholder landscape.
Our services:
- Development of forward-looking points-of-view on strategic focus areas, supported by infographics and qualitative insights
- Survey design, questionnaire development, and analysis
- Creation of supporting material, including webinar presentations and social media messages
Team differentiators
Global presence for on-the-ground support and insights
Broad expertise spanning multiple sectors and professional backgrounds
Proven track record in executing growth strategy and rebalancing projects for sustainable business success
Diverse team representing 15+ nationalities and fluency in 15+ languages, enabling seamless cross-border collaboration
Strong collaboration with tax and incentives teams for comprehensive project visions
Robust internationalisation framework, allowing structured delivery of projects
Contact us
