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Value in motion
Discover the future of your industry with PwC's Value in motion study. Learn how AI and climate change are reshaping industries to create new growth opportunities.
We help you navigate a fast-changing landscape so you can power sustainable growth
Banking and capital markets
Change is accelerating. Organisations are transforming to stay competitive and grow amid economic uncertainty and rising capital requirements. Disruptive technologies such as AI and blockchain are redefining the norm. Evolving customer expectations, sustainability demands and shifting regulations are reshaping business models across the industry. Sector and industry convergence is gaining momentum. Less regulated markets are enabling new models of capital access for corporate clients and, increasingly, retail investors—offering longer-term funding and greater flexibility.
Meeting today’s challenges requires fast innovation and deep expertise. With the right guidance and solutions, change becomes a catalyst for gaining a competitive edge.
How we can help
We invest the time to understand our clients’ unique pressures. Through our extensive network of advisory, assurance and tax services, we help you build resilience, drive transformation and increase stakeholder trust.
We collaborate with you to manage rapid change and complexity. Leverage our deep industry insight and risk and regulatory knowledge across generative AI, digital transformation, emerging technologies and sustainability. Adapt, innovate and thrive in a dynamic environment. And drive long-term value while maintaining compliance and trust.
- Drive digital transformation
- Maximise market strategies
- Manage emerging risks
Drive digital transformation
No matter where you are on your journey, we help move you forward. We invest the time to know your business and pair it with our sector expertise. We have strategic alliances with leading tech providers—and we help you implement the right tech to accelerate your progress and move toward leading practices. We’ll help you advance cloud adoption. Enhance your digital and artificial intelligence capabilities. And make your operations future-ready.
Our expertise spans advanced analytics, machine learning, natural language processing, cloud transformation and AI, bringing diverse capabilities to solve complex problems. We modernise infrastructure, optimise tax functions, strengthen compliance and enhance decision-making with real-time insights.
Reduce risk, cut costs and improve operational agility—so your business can move faster in a digital-first world.
Learn more
Featured
Reinventing your company for growth
A decade of value in motion, marked by reconfiguration and innovation, awaits. Seize the moment to extend your lead—or to catch up to rivals.
Featured
The leader’s guide to value in motion
Get ready for AI, climate change and other megatrends to shift value pools, reconfigure industries and redefine the top management agenda.
Publication
Global M&A industry trends: 2025 outlook
M&A in 2025: Big deals, winning hands, and wild cards. Megadeal momentum returns to the market—but dealmakers will need to expect the unexpected.
Publication
Global M&A trends in financial services: 2025 outlook
Cautious optimism for an uptick in financial services M&A activity in 2025 as megadeals return and deal values rise.
Publication
Next in banking and capital markets 2025
In 2025, banking and capital markets companies must be bold, work to fix regulatory deficiencies, and leverage data and GenAI.
Explore the domains of growth
Industries are reshaping around fundamental human needs, creating value through collaboration across interconnected domains that now replace traditional value chains. Explore the domains relevant to your sector.
Industry Edge
Stay ahead with sector-specific business models, AI, data and ecosystem partnerships. Gain insights, adopt new strategies and drive transformation.
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Building a new bank from the ground up and revolutionising the customer service journey
Learn how PwC collaborated with Salesforce to build a digital bank for AEON Bank from scratch.
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Contact us
James Quinnild
Global Banking and Capital Markets Leader, and Global Banking and Capital Markets Advisory Leader, PwC US
Dr. Philipp Wackerbeck
EMEA Banking and Capital Markets Leader, PwC Germany
Tel: +49 170 2238 659
Masaya Kato
APAC Financial Services Leader and APAC Banking and Capital Markets Leader, PwC Japan
