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It’s reshaping the essentials of our lives, from what we eat to how we build relationships. Can you evolve fast enough to capture tech-driven growth?
Featured thinking
AI leaders don’t just chase efficiency; they strategically harness AI to reinvent business models, pursue growth through industry convergence, and unlock new value pools.
Featured thinking
These leading companies transform AI from discrete experiments into powerful engines for growth, efficiency, and competitive edge. Through targeted investments, operational discipline, and a relentless focus on measurable outcomes, our survey has found that the most AI-fit companies are realising up to 7.2x higher AI-driven performance than peers.
Insight
PwC’s AI Performance Study
That means using technology to accelerate progress and unlock new sources of value and growth.
Insight
PwC’s 29th Global CEO Survey
Featured thinking
In uncertainty, leaders know standing still isn’t an option. Our Global CEO Survey reveals that forward thinkers are seizing opportunities to reinvent for growth, accelerating innovation with AI.
Featured thinking
As industries converge and new growth opportunities surface, we’re witnessing a significant shift in how leaders think about the future. CEOs recognise their current business models aren’t built for what customers will demand next—so they need to adapt and reinvent faster. The pattern is clear—organisations choosing reinvention strategies powered by AI and tech are gaining advantage, achieving stronger results, and higher margins.
Just 20% of companies are capturing 74% of all AI-driven value. We’ve decoded how, so you can harness AI to drive productivity, reinvention, and growth.
Case studies
PwC and Formula 1 rewire race operations to boost resilience and drive sustainability, while reducing costs with digital innovation.
Wyndham used AI agents to cut brand review time by 94% and boost guest support, scaling smarter across global operations.
PwC UK and Starling Bank are revolutionising the banking industry by offering Starling’s digital platform, Engine, to banks around the world.
Insights
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