Changing dynamics

Real-time communications, advanced technologies, social networking—each of these is providing new avenues for people to play, engage and interact. To remain relevant and grow, the gaming industry needs to change. This means finding ways to engage with players and offering a customer-centric approach that suits their wants—mobile and social. The gaming industry also needs to rethink how it conducts business. Vendors, operators, governments, regulators and retailers: no one is immune from this change. For many, this means a major culture transformation.

“When it comes to making gaming operations more player-centric, it’s not just the technology that needs to change—it’s the whole culture of the industry.”

Challenges and opportunities in the gaming industry