We know how your business works so you can put AI to work for your business
Artificial Intelligence
AI isn’t just a technology. It’s a new way of thinking and doing more, better, faster.
Real success comes from the right strategy, rich insights and bold execution.
We'll help you achieve value at speed, by scaling AI right across your organisation- harnessing the latest tech such as our unifying platform, PwC's agent OS.
Ahmad Abu Hantash
Partner, Digital & Cyber Leader, PwC Middle East
“The Middle East is moving fast on AI, from national strategies to large-scale delivery. Impact comes when technology is matched with capability, responsibility and a commitment to results that matter to people.”
Accelerate
with AI
- Increase profitability
AI can uncover new revenue streams and accelerate returns on your data, investments and on your people.
- Innovate at scale
Unlock new opportunities and create sustainable growth through advanced technologies— from generative to agentic AI.
- Embed AI responsibly across your workforce
Augment capabilities and empower your people to create new value in new ways. - Reinvent your business
Get ahead of market disruption with advanced tech and bold thinking.
Explore our services
Scale AI for your business
Why us
We don’t just bring tech. We bring results.
- GenAI
Transform the future of business and lead with trust - Cloud
Harness the power of the cloud for innovation and agility - Emerging Technologies
Emerging Technologies to help you rethink how you do business - Enterprise Solutions
A unique equation that combines our deep sector expertise and business-led perspective with SAP's innovation- powering software. - Artificial Intelligence
AI has the potential to fundamentally disrupt markets in the Middle East through the creation of innovative new services and entirely new business models
Case studies
Real stories. Real results.
Designing and building a unified digital government services platform
A Middle East government had a portfolio of digital and non-digital government services which were delivered in a fragmented way through multiple platforms. They included healthcare, education, business, culture and tourism, housing, transport, and law and order.
Building trust in Qatar International Islamic Bank’s regulatory compliance
Qatar International Islamic Bank commissioned us to build a customised version of PwC’s fully automated reporting solution. We migrated the bank’s data onto the SAP HANA in-memory platform, which went live in July 2022. Our solution, tailored to meet QIIB and the central bank’s requirements, ensures full compliance, reduces the time taken to prepare reports, and eliminates mistakes and data inconsistencies.
Transforming healthcare through virtual delivery
During the first wave of the COVID-19 pandemic, the health ministry of a Middle East government became concerned that people who needed medical attention were staying away from hospitals and clinics, and wanted to find a way to use digital tools to continue to offer care remotely, both for initial diagnoses and on-going treatment.
An automated reporting platform adds value for Qatar Development Bank
Learn how Qatar Development Bank (QDB) has dramatically reduced the time needed to meet QDB’s regulatory obligations, while eliminating errors and ensuring consistency between internal and external reports.
Developing an AI strategy and five-year masterplan for a Middle East transport authority
A transport authority in the Middle East wanted to understand its current artificial intelligence (AI) capabilities and needs, and accelerate AI adoption and innovation across the organisation. The authority is responsible for the city’s transport networks and services, including public transport operations, road maintenance, traffic management and driver and vehicle licensing.
Strengthening the cybersecurity of critical national infrastructure in the GCC
One of the world’s leading global and regional industrial companies, and a leader in the GCC region, wanted an independent review of the cybersecurity of its core manufacturing operations, covering both the information technology (IT) and operational technology (OT) used in its plants worldwide. The aim was to ensure a consistent level of cybersecurity control at every site, and across both types of technology.
Insights
Sharp takes on what’s next
Leveraging GeoAI
Cities across the Middle East are growing at unprecedented speed, driven by ambitious national visions, rapid urbanisation and investments in digital infrastructure. To keep pace with this transformation, governments and city leaders need more than traditional planning tools, they need intelligence that is real-time, predictive and actionable.
GCC Banking Sentiment Index 2025
The GCC banking sector is entering a new era, fuelled by non-oil economic growth, national transformation programmes and rapid digitalisation. While innovation continues at pace, customer expectations are evolving just as quickly, raising the bar for service quality, digital reliability and trust.
Post quantum cybersecurity
Given the long transition period to quantum-safe cryptography, it is crucial to act proactively and further secure existing data now.
Explore how to create and protect value
We bring expertise that industries are built on so you can make decisions your future can stand on
Our Alliances, your bold moves
We work with tech’s titans and trailblazers so you can think like a startup, scale like a giant
We enhance strategy with sustainability so you can strengthen resilience and returns
Value in motion
The Middle East’s time to lead is now
Trillions of dollars are in motion as AI, climate and trade reshape global growth – setting the stage for a bold new economic future.
Media announcements
PwC Middle East and Microsoft have strengthened their global partnership at LEAP 2023 in Riyadh, to support government and private entities in their digital transformation and cloud migration journey in Saudi Arabia. The collaboration will focus on cloud transformation, business process automation and technology consulting, addressing the present and future needs of clients across Saudi Arabia. Learn More
PwC and Microsoft have put into effect their global alliance to accelerate digital transformation and cloud adoption in Qatar. The collaboration offers combined business insights and latest technology to help businesses across sectors increase their performance and resilience in pursuit of their digital transformation ambitions. Learn More
PwC Middles East has collaborated with the Higher Committee for Government Digital Transformation and our alliance partner Microsoft in the development of 'The UAE Centre for Government Digital Excellence'. The centre’s purpose is to aid the digital transformation journey of UAE government entities through AI technology and ensure efficiency and productivity. Learn More
At LEAP 2023, PwC Middle East announced the signing of a memorandum of understanding with Saudi Arabia’s Digital Government Authority, and a strategic agreement with the Institute of Public Administration. Learn More
PwC Middles East has signed an MOU with Festival X to reaffirm their common objective of empowering the new media arts scene in the UAE, and positioning Dubai as a regional hub for media arts and innovation, by facilitating local and regional artists with the right tools and resources as a way to nurture the developing community. Learn More
PwC Middle East participated in Dubai's GenAI Assembly to tackle some of the biggest questions facing humanity in the wake of the generative AI boom and assess the opportunities and challenges and lay out a path forward for harnessing generative AI for good. Learn More
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