Opportunities for the Middle East
Reimagining golf through technology
Technology is reshaping golf. Courses, clubs and fan experiences are becoming connected ecosystems that redefine the future of the game. For the region, it represents a major opportunity to build smarter, more sustainable and globally connected golf experiences
The big picture
What was once a tradition-bound sport is now becoming a connected, data-driven ecosystem. Worldwide, investment is accelerating: smart turf systems are helping courses reduce water use and operating costs, simulators are unlocking year-round play for millions, and entertainment-led formats are attracting new audiences.
At the same time, the global golf tourism market is expanding rapidly, projected to reach US$41.87bn by 2030, while the global player base has surged past 66 million people. For course operators, developers and investors, this momentum is creating a window to rethink how golf is designed, managed and experienced – with technology at the centre of long-term value creation.
Key findings from our report
US$83 bn – global golf market size
Golf tourism: US$41.9 bn by 2030 – growing travellers and resort demand
66 million+ global golfers worldwide
Why tech matters for golf
- Smart course management - Soil-sensor systems have saved 24 million gallons of water at a single venue.
- Year-round play & training - Indoor simulators, motion-tracking and data-driven coaching expand access beyond weather and geography.
- New revenue formats - Entertainment-style golf venues and gamified experiences attract broader audiences and drive additional income.
- Sustainable & efficient operations - Digital systems reduce maintenance costs, resource consumption and extend course life.
- Enhanced player engagement - Real-time performance data, feedback loops and immersive formats elevate user experience and loyalty.
Focus on MENA: why the region is primed
The MENA region has unique advantages - booming tourism, strategic investment, and a growing audience - making it fertile ground for next-generation golf infrastructure.
- New golf-tourism flows and resort developments
- Rising interest from clubs, investors and leisure developers
- Opportunity to set global-standard courses that are climate-resilient, efficient and premium
Hear from the experts
“Technology is transforming golf into a connected, data-driven experience. For the MENA region, it's an opportunity to lead the next chapter of the sport—creating golf that is smarter, more sustainable and more inclusive, while setting a global benchmark for innovation and growth.”
Digital innovation is accelerating across golf, creating smarter, more efficient and more engaging experiences on and off the course.
Contact us
Contributors
- Peter Daire, Senior Executive Advisor, Sports Consulting, PwC Middle East
- Yasmeen Dabbagh, Technology Senior Associate Consultant, PwC Middle East
- Hawra Aljawad, Associate Consultant, PwC Middle East
