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PwC enhances its cloud-based services with acquisition of Cinovate, a leading Salesforce Partner

TORONTO, December 1, 2015— PwC Canada is proud to announce the acquisition of Cinovate, a leading Canadian Salesforce Platinum Consulting Partner with extensive experience with implementations across the Salesforce Customer Success Platform.

This acquisition further enhances PwC Canada’s ability to deliver a suite of cross-industry, cloud-based solutions to the marketplace, powered by the Salesforce Customer Success Platform and enabled by a global PwC delivery team of more than 420 Certified Salesforce technology consultants. The addition of Cinovate will complement PwC’s digital transformation capabilities and enhance its ability to deliver innovative solutions across all channels, platforms and devices.

Recognized by CIO Review Magazine as one of 20 most promising Salesforce Consulting Partners, the Cinovate team of professionals brings insight and deep knowledge of top management issues and creative, cross-industry solutions.

Matthew Fidler, Managing Partner and Co-Founder of Cinovate, says, “Cinovate has been a trusted advisor to hundreds of customers, guiding them through successful implementations of Salesforce since 2009. “By joining PwC, we’re able to deliver a stronger and more comprehensive offering to the marketplace.”

Ron Caruso, Managing Partner and Co-Founder of Cinovate, adds, “Cinovate has vast industry expertise across financial services, high tech, manufacturing, and other industries. With PwC’s strategy through execution focus on clients, together we will help businesses address their unique needs, processes and governance mandates. We will deliver real-time access anytime, to help them gain an edge in today’s complex customer-centric market.”

“This is an exciting demonstration of PwC's commitment to expand globally and confirmation of the momentum around the Salesforce Customer Success Platform,” says Tyler Prince, EVP, worldwide channels & alliances, Salesforce. “The addition of Cinovate to PwC’s Salesforce practice further highlights the power of how our connected ecosystem is delivering transformation, innovation and success for our mutual customers.”

With the addition of Cinovate, PwC will now be able to help clients:

  • Develop a holistic customer engagement strategy
  • Boost revenue, enhance customer connections
  • Listen, Analyze, Engage
  • Enhance social enterprise collaboration
  • Build custom applications
  • Build interactive communities

“We’re delighted to welcome Cinovate to PwC. This acquisition will help cement PwC as a leading Salesforce Platinum Consulting Partner. It will help clients – from strategy through execution - to transform their businesses with their Salesforce Customer Success Platforms, supported by our strategy and business transformation capabilities,” says Justin Wortley, Salesforce Consulting Leader, PwC.”

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About PwC Canada
PwC Canada helps organizations and individuals create the value they’re looking for. More than 6,500 partners and staff in offices across the country are committed to delivering quality in assurance, tax, consulting and deals services. PwC Canada is a member of the PwC network of firms with more than 195,000 people in 157 countries. Find out more by visiting us at

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PwC refers to the Canadian member firm, and may sometimes refer to the PwC network. Each member firm is a separate legal entity. Please see for further details.

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Julie Ibrahim

Senior Public Relations Manager, PwC Canada

Tel: + 416 815 5250

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