The global mHealth market opportunity and sustainable reimbursement models

According to the PwC and GSMA report, Touching lives through mobile health: Assessment of the global market opportunity, global mHealth revenues will increase nearly six-fold by 2017, with monitoring services and applications representing 65% of the market. Based on this finding, mHealth has the potential to make a great impact on the healthcare industry, yet oganisations are still uncertain on how to capitalise on the technology.

In this last installment of mHealth Insights, we discuss:

  • The regions and market segments mHealth will have the most impact
  • The barriers that must be overcome for reimbursement models to flourish
  • Medical models that will emerge over time