As premium entertainment shows and live sporting events increasingly become the exclusive domain of pay-TV operators, multichannel TV advertising revenue is benefitting. Intensifying competition for sporting content saw record fees paid for the English Premier League soccer and NFL football in 2015 – and in 2016, 30-second slots for advertisers in the Super Bowl reached a new peak of US$50mn. Looking forward, the 2016 and 2020 Olympic Games will provide a further boost to ad revenues.
At a 15.1% CAGR, online TV advertising will more than double to US$10.19bn in 2020. However, with the prominence of ad-free subscription video-on-demand services like Netflix and Amazon, online TV advertising will still account for only 4.8% of global TV advertising revenue in 2020. The rise of online viewing and connected devices is driving the development of new audience measurement services – and as these emerge, they’ll help monetise changing consumption patterns and target ad campaigns more accurately.
This follow-up report explores consumer attitudes and preferences towards wearable technology - what’s changed, what’s improved, and what the wearable future has in store for the US and beyond.
Interview with Nicole Sheffield, CEO, NewsLifeMedia. Watch the Video
This independent PwC study, commissioned by RT, explores the evolving trends in cross-border news, the drivers of these trends, and assesses what the future might hold.